Your Southern hospitality is one of the reasons visitors come back to Louisville again and again—visitors that generate $328.3 million in tourism revenue every year. That’s millions of dollars that support local services, economic development, recreation, the arts and entertainment.

So if you love your city and want to help create positive experiences for more visitors, become a Louisville Tourism Ambassador.™

SPREAD THE LOUISVILLE LOVEBECOME A CERTIFIED TOURISM AMBASSADOR™

tourism ambassador

The Louisville Tourism Ambassador Program uses guidelines from the nationally-recognized Certified Tourism Ambassador™ Network, with the goal of encouraging repeat business, increasing new visitors and boosting visitor spending. Here’s how it works:

• Advance reading of customized curriculum, followed by a half-day class and an open-book examination.

• Upon successful completion, you’ll receive a Certified Tourism Ambassador™ certificate and lapel pin.

• There is a one-time non-refundable, non-transferable application fee of $45 per person and an annual renewal fee of $20 earlybird and $30 standard per person.

How tourism affects Louisville:Louisville welcomes 16.4 million visitors each year—which is the combined population of Michigan and Indiana.

Visitors spend $1.6 billion, which supports $3.3 billion in total economic impact.

Tourism supports 1 in every 15 jobs or nearly 26,000 jobs in Jefferson County—that’s more people than the KFC Yum! Center can hold.

Tourism tax revenue benefits the 309,175 households in Jefferson County = $540 in annual tax savings.

For more information on the Louisville Tourism Ambassador Program, visit CTANetwork.com or contact Laura Gipe

at 502-814-0034 or cta@gotolouisville.com.

68Royals Fried

Chicken Sandwiches

72matinee movie tickets at Baxter Avenue Theater

281Cellar Door

Bourbon Balls

With the money you save, you could buy…