spreading the word without breaking the bank
TRANSCRIPT
Spreading the Word(Without Breaking
the Bank!)By Cheyenne Meyer,
M.A.Content Specialist
PrimeroEdge
MORE ABOUT ME
MORE ABOUT ME
MORE ABOUT ME
MORE ABOUT ME
MORE ABOUT ME
MORE ABOUT ME
I CAN EXPLAIN…
I CAN EXPLAIN…
I CAN EXPLAIN…
I CAN EXPLAIN…
I CAN EXPLAIN…
I CAN EXPLAIN…
I CAN EXPLAIN…
WHAT YOU WILL LEARN:
WHAT YOU WILL LEARN:
WHAT YOU WILL LEARN:
• Why marketing is important for school nutrition programs
WHAT YOU WILL LEARN:
• Why marketing is important for school nutrition programs• How effectively marketing your program can drive participation
WHAT YOU WILL LEARN:
• Why marketing is important for school nutrition programs• How effectively marketing your program can drive participation • Simple ways to market your program on a tight budget
WHAT YOU WILL LEARN:
WHY IS MARKETING IMPORTANT?
WHY IS MARKETING IMPORTANT?
WHY IS MARKETING IMPORTANT?
Growing your business
WHY IS MARKETING IMPORTANT?
Growing your business
WHY IS MARKETING IMPORTANT?
Growing your business
Generating buzz
WHY IS MARKETING IMPORTANT?
Growing your business
Generating buzz
WHY IS MARKETING IMPORTANT?
Growing your business
Generating buzz
Understanding your customers
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
UNDERSTANDING YOUR AUDIENCE(S)
USEFUL RESOURCES
USEFUL RESOURCES
USEFUL RESOURCES
Administrators – they create the budget!
USEFUL RESOURCES
Administrators – they create the budget!
USEFUL RESOURCES
Administrators – they create the budget!
USEFUL RESOURCES
Administrators – they create the budget! SNA – they provide resources!
MAKING A PLAN
MAKING A PLAN
MAKING A PLAN
Have an initial meeting.
Write everything down!
MAKING A PLAN
Have an initial meeting.
Write everything down!
MAKING A PLAN
Have an initial meeting.
Write everything down!
Contribute and collaborate.
STEP 1: DEFINE YOUR OBJECTIVE
STEP 1: DEFINE YOUR OBJECTIVE
What’s the underlying issue?
STEP 1: DEFINE YOUR OBJECTIVE
What’s the underlying issue?
STEP 1: DEFINE YOUR OBJECTIVE
What’s the underlying issue?
STEP 1: DEFINE YOUR OBJECTIVE
What’s the underlying issue?
STEP 1: DEFINE YOUR OBJECTIVE
What’s the underlying issue?
STEP 2: TARGET YOUR AUDIENCE(S)
STEP 2: TARGET YOUR AUDIENCE(S)
STEP 2: TARGET YOUR AUDIENCE(S)
Students:
STEP 2: TARGET YOUR AUDIENCE(S)
Students:
STEP 2: TARGET YOUR AUDIENCE(S)
Students: Parents/Guardians:
STEP 2: TARGET YOUR AUDIENCE(S)
Students: Parents/Guardians:
STEP 2: TARGET YOUR AUDIENCE(S)
Students: Parents/Guardians: Teachers:
STEP 2: TARGET YOUR AUDIENCE(S)
Students: Parents/Guardians: Teachers:• Tasty food• Fun• Being healthy (especially
older students)
STEP 2: TARGET YOUR AUDIENCE(S)
Students: Parents/Guardians: Teachers:• Tasty food• Fun• Being healthy (especially
older students)
• Convenience• Value• Nutrition
STEP 2: TARGET YOUR AUDIENCE(S)
Students: Parents/Guardians: Teachers:• Tasty food• Fun• Being healthy (especially
older students)
• Convenience• Value• Nutrition
• Strong academics• Healthy students
STEP 3: CREATE YOUR IMAGE
STEP 3: CREATE YOUR IMAGE
STEP 3: CREATE YOUR IMAGE
LOW-COST MARKET RESEARCH
LOW-COST MARKET RESEARCH
LOW-COST MARKET RESEARCH
LOW-COST MARKET RESEARCH
LOW-COST MARKET RESEARCH
LOW-COST MARKET RESEARCH
PARTICIPATION & STUDENT INVOLVEMENT
PARTICIPATION & STUDENT INVOLVEMENTContests
PARTICIPATION & STUDENT INVOLVEMENTContests
PARTICIPATION & STUDENT INVOLVEMENTContests
PARTICIPATION & STUDENT INVOLVEMENTContests Cafeteria Elections
PARTICIPATION & STUDENT INVOLVEMENTContests Cafeteria Elections
PARTICIPATION & STUDENT INVOLVEMENTContests Cafeteria Elections
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
CELEBRATE SNA HOLIDAYS
INVITE FAMILY TO EAT, TOO!
INVITE FAMILY TO EAT, TOO!
INVITE FAMILY TO EAT, TOO!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
CELEBRATE HOLIDAYS AND THEME DAYS – IN A BIG WAY!
TRADITIONAL MARKETING
TRADITIONAL MARKETING
TRADITIONAL MARKETING
TRADITIONAL MARKETING
TRADITIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
PROMOTIONAL MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
THE MEME GAME
THE MEME GAME
THE MEME GAME
THE MEME GAME
THE MEME GAME
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
THE IMPORTANCE OF VISUAL
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
ONLINE VISUAL TOOLS
Music Videos
Viral Videos
WANT MORE?
WANT MORE?
WANT MORE?
WANT MORE?
WANT MORE?
REFERENCES• United States Department of Agriculture – Food and Nutrition
Service– Marketing Strategy
• School Nutrition Association• California Healthy Kids Resource Center
• SchoolCafe.org• Facebook, Twitter & Instagram
• Google Images