spreken op dimday15 - patrick petersen - online marketing mix en engagement
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Content engagement als succesfactor in de online
marketingmix - #DIMDAY15 11.30 uur
Ik ben Patrick Petersen
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Auteur..
Patrick Petersen (@Onlinemarketeer)
Docent-spreker..
Ondernemer..
Patrick Petersen?
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Sessie – #DIMDAY15 – Patrick Petersen
1.Engaging content
2.De mix & journey
3.Middelen uit de mix en engaging content
Interactie is okay..
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Patrick Petersen, contentstrategie & vindbaarheid
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Sessie – #DIMDAY15 – Patrick Petersen
Storytelling
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Sessie – #DIMDAY15 – Patrick Petersen
ContentStrategie
Combi kan! Hierna (visuele) toelichtingen!
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Sessie – #DIMDAY15 – Patrick Petersen
“Maar dat zijn coole producten!”
Echt?
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Sessie – #DIMDAY15 – Patrick Petersen
Air balloon….
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Sessie – #DIMDAY15 – Patrick Petersen
Air
balloon?….
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Sessie – #DIMDAY15 – Patrick Petersen
1.Engaging content
2.De mix & journey
3.Middelen uit de mix en engaging content
Interactie is okay..
![Page 11: Spreken op Dimday15 - Patrick Petersen - Online marketing mix en engagement](https://reader033.vdocument.in/reader033/viewer/2022042907/5882ab951a28abd75a8b521b/html5/thumbnails/11.jpg)
Masterclass Adfo #Marcom14
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Masterclass Adfo #Marcom14
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Masterclass Adfo #Marcom14
Multi en crosschannel
wordt vaak vergeten
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Masterclass Adfo #Marcom14
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Sessie – #DIMDAY15 – Patrick Petersen
Air balloon….
Dus..
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Sessie – #DIMDAY15 – Patrick Petersen
1.Engaging content
2.De mix & journey
3.Middelen uit de mix en engaging content
Interactie is okay..
![Page 17: Spreken op Dimday15 - Patrick Petersen - Online marketing mix en engagement](https://reader033.vdocument.in/reader033/viewer/2022042907/5882ab951a28abd75a8b521b/html5/thumbnails/17.jpg)
Masterclass Adfo #Marcom14
Als ik in bepaalde fase van mijn journey connect met jouw online marketing instrument, welke betrokken ontdekking doe ik dan?
Doe je echt moeite voor
boeien en binden?
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Masterclass Adfo #Marcom14
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Sessie – #DIMDAY15 – Patrick Petersen
Top 5!
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Masterclass Adfo #Marcom14
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Masterclass Adfo #Marcom14
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Sessie – #DIMDAY15 – Patrick Petersen
http://www.atmost.tv/
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Sessie – #DIMDAY15 – Patrick Petersen
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Dankjewel! Dankjewel! Dankjewel! Dankjewel!
@Onlinemarketeer
Kom langs op onze
stand!