Keynote Panel Presentation Reeve Union Ballroom 227ABC, 11-11:50 a.m.

Spring Conference Wednesday, April 18, 2018

Schedule of EventsParking & Registration: 7:30 - 8:30 a.m.

(Outside of Reeve Ballrooms 227ABC)Cars should park in Lot 13, 15, 34 or the first level of the High Avenue ramp. Buses should park at Titan Stadium, 450 Josslyn St., after they have dropped off students in

the front of Reeve Memorial Union.

Session TimesOne - 8:30 - 9:10 a.m.Two - 9:20 - 10 a.m.

Three - 10:10 - 10:50 a.m.Keynote - 11- 11:50 a.m.

Lunch: Noon-12:55 p.m.Lunch for Advisers and Session Leaders

Reeve Memorial Union, Room 202Students may eat in Reeve Union or off campus

Nearby restuarants include Bangkok Thai Cusine, Jimmy Johns, Jade Dragon, Erberts and Gerberts, Big Apple

Bagles, Mahoney’s, Subway, Papa John’s and Toppers Pizza (Wisconsin St.), Niko’s Gyros (Campus Pl.) and

Polito’s Pizza (High Ave.)

1 p.m. Awards CeremoniesReeve 227 AB (Large Schools)

Reeve 227 BC (Small and Medium Schools)

Exhibitor Tables Open 10 a.m. - 1 p.m.(Second floor of Reeve Memorial Union Lobby)

Exhibitors include UW Oshkosh Journalism Department, Herff-Jones Yearbooks & Walsworth Yearbooks.

Coffee & Tea for Advisers/Session Leaders7:30 - 10:45 a.m., R 202

Student newspaper/yearbook display(Area Near R 227A)

Bring copies of your school’s newspapers and yearbooks. Share ex-amples of your work and see what other editors are producing. Be sure to pick them up at the end of the conference; no copies will be mailed back.

Twitter Feed Live Twitter feed outside R 227- Join in @NEWSPA18

“NEWSPA Alumni: Oh, the Places You Could Go” (Sponsored, in part, by the Wisconsin Newspaper Association)

NEWSPA presents 10 alumni from five high schools who will speak about their various careers within the journalism field and

how they got there. Index adviser Trent Scott from Oshkosh West and The Hartford Chronicle adviser Jeff Carter from Hartford Union will moderate the panel discussion. The panel features

Berlin High School alumni Karnpal Cheema and Amberlee Perry; Hartford Union High School alumni Haley Walters and Tyler

Remmel; Oshkosh North alumni Hannah Jean, Emily Miels, Joel Thomas and Andrew Winistorfer; Oshkosh West alumnus Alex Gelhar; and Plymouth High School alumna Madison Goldbeck.

Learn more about our keynote speakers on the last page.

Cheema

Perry Remmel Walters WinstorferThomas

Gelhar Goldbeck Jean Miels

Session One 8:30-9:10 a.m. N= Newspaper Y=Yearbook A=Adviser G=General

Brainstorming: How to Find the Good Stories (N,Y) (R 227AB) Jason Cummings, adviser, The North Star, Oshkosh North High School

Creativity is a must for your newspaper or yearbook. Findout how to bring regional and national stories closer tohome and learn where to look for stories that no one else is cover-ing.

Copy Editing for the Bigger Picture (N,Y) (R 307) Vince Filak, jour-nalism professor, UW Oshkosh

Not sure when to use who or whom, farther or further, or ensure and insure? Learn the basics of style and grammar as well as how to fact-check, locate holes in copy and improve readability in this session presented by the adviser of the Advance-Titan.

Getting the Most From Every Interview (N,Y) (R 305) Trent Scott, adviser, The Index, Oshkosh West High School

Interviewing is a great tool when conducted efficiently, ef-fectively and ethically. Learn helpful tips, from set-up to the purposeful application.

Journalism Smackdown, (N,Y) (R 306) Miles Maguire, journalism professor, and Gary Coll, emeritus professor, UW Oshkosh

Teams compete for sweet prizes by being the first to cor-rectly answer a variety of journalism questions — from grammar, to AP Style, libel, ethics and more. Limited to 30 students, also offered in session three.

Social Media for Students (N,Y) (R 212A) Monica Salmeri and Nate Proell, journalism students, UW Oshkosh

You know how to use Twitter, Facebook, Instagram and Snap-chat for your personal use. But learn how you can use those social media to effectively connect and reach your readers, as well as expand your interactive coverage and promote your brand. Also offered in Session three.

Survival Guide to Your First Year of College (N,Y) (R 220)Melanie Cross, public relations and social media director, UW

Oshkosh AdmissionsIt takes more than studying to survive the first year of college. A UW Oshkosh graduate explains how she got involved and how that made a difference.

Tips and Tricks for Better Photos (N,Y)(R 210) Phil Weston, owner, Weston Imaging

Learn how to take your photos from so-so to amazing by reviewing basic photography rules and learning tips when shooting on manual.

Transferrable Skills: Turning Your High School Newspaper/Yearbook Into A Career (N,Y)(R 209) Hannah Jean and Emily Miels, E-Power Marketing

As you prepare to make the transition from high school, you may find yourself asking “What do I want to do next?” Learn how you can take the skills you’re using at your high school newspaper or yearbook and apply them across various careers. Join two NEWSPA and Oshkosh North alumni whose career portfolios span broadcast, reporting, sales, event planning, marketing and more.

Yearbook Trends (Y) (R 212B) Amy Karoses, adviser, Note-book, Oshkosh West High School

Fads come and go, but trends stand the test of time. Find out the new-est trends in the year-book industry so your school’s publication will live on long after the school year ends.

You Can Get a Dream Internship, Too (N,Y) (R 221) Kaitlin Biersach and Laura Dickinson, journalism students, UW Oshkosh

It’s easier to get a job after graduating from college if you already had an internship, and preferably more than one. Find out how two UW Oshkosh students landed internships with the Wisconsin Herd and the Academy of Television Arts & Sciences in Los Angeles, and Milwaukee Magazine and the Wisconsin Family Business Forum, respectively, and hear what they learned from the process.

Schedule a Newspaper CritiqueAdvisers can contact NEWSPA Executive Secretary Barb Benish if they are interested in scheduling a critique from Advance-Titan Adviser Vince Filak. Email benish@uwosh.edu with possible dates for your critique and note whether you prefer

online or in-person. Cost is $50.

Session Two 9:20-10 a.m. N= Newspaper Y=Yearbook A=Adviser G=General

Alternative Story Formats (N,Y) (R 210) Haley Walters, veteran business reporter, Greenville News, Greenville, South Carolina

Forget about the inverted pyramid or the hour-glass style of writing. Today’s newspapers are adapting to its readers with shorter features, Q&A articles and more. Learn from this NEWSPA, Hartford Union High School and UW Oshkosh alumna how to write in engaging ways that will keep your readers interested and coming back.

Feature Writing for Publications (N,Y) (R221) Noell Dick-mann, Paine Art Center and Gardens

Explore the art of storytelling as you discover how to research and write compelling feature stories. Learn how to craft cre-ative leads, present vivid descriptions and capture memorable scenes through effective interviewing, story organization and style.

Fight for Your Right to Publish (N,Y) (R 227AB) Matt Smith, adviser, Cardinal Columns, Fond du Lac High School

Learn what you can do to protect your school publications from prior review and censorship, as well as how to join Wisconsin’s movement to pass legislation establishing free student media in the state.

How to Be An Effective Leader and Editor (N,Y) (R 19) Mor-gan Van Lanen, editor-in-chief, and Laura Dickinson, managing editor, The Advance-Titan

Are you going to be an editor of your school’s newspaper or yearbook next fall? Learn techniques how to effectively lead your staff so you can publish a product that everyone is proud of.

How to Create Editorial Cartoons (N,Y) (R 306) Phil Hands, editorial cartoonist, Wisconsin State Journal

Search for great cartoon ideas and learn drawing techniques to draw winning editorial cartoons for your publication.

How to Get the Big Picture in Sports (N,Y) (R 212B) Evan Siegle, team photographer, Green Bay Packers

Learn what it takes to shoot action-packed photos at sporting events from a professional who has covered the Winter Olym-pics and Super Bowl, and who now is team photographer for the Green Bay Packers.

How to Thrive in this New Age of Multimedia Journalism (N,Y) (R 220) Alex Gelhar, writer/editor, NFL.com Fantasy Football

Learn from a NEWSPA and Oshkosh West High School alum-nus the importance of using various platforms and mediums for storytelling in the digital age, and how to use those across social media and their websites to differentiate yourself from the competition.

Life as a Broadcast Journalist (G) (R 227BC) Madison Gold-beck, associate producer, WISN

Learn from a Plymouth High School and NEWSPA alumna what it’s like to work in the broadcasting field. Goldbeck is an associate producer with WISN 12, and does a lot of press work for concerts. She has interviewed musician Ziggy Marley three times, and covers all 11 days of Summerfest. She is also editor-in-chief of the Post at UW-Milwaukee, where she is a senior majoring in journalism.

Music & Movies: Getting Paid to Write About Things You Watch and Listen to Anyway (N) (R 212A) Andrew Winistorfer, head of editorial, Vinyl Me Please

This Oshkosh North, NEWSPA and UW Oshkosh journalism alumnus freelanced for a variety of publications, such as Vice Magazine, Noisey and The Isthmus, before landing at Vinyl Me Please, a vinyl record subscription company, where he runs the day-to-day operations of a music writing website, and large-scale content projects involving video, podcasting and non-traditional media projects. If you’re into movies or music, learn how you can enter this career.

Newspaper and Yearbook Advisers’ Meeting (A) (R 305) Lu-cas Cleary, Highlights, Plymouth High School

Lead your students to an award-winning yearbook or newspa-per. Network and learn how other advisers run staff meetings, choose editors, use apps or social media to make their publica-tions more user-friendly and more.

Photoshop Tips and Tricks (N,Y) (Radford Hall Computer Lab, R002E) Kevin Rau, owner, Rauhaus Design+LetterpressThis 1.5-hour extended session will be both lecture and hands-on, and include fundamentals of improving digital photographs, use of photos and illustrations from the Internet and more. This session is limited to 30 participants. Sign up at the registration table when you arrive at Reeve Memorial Union.

What You Can Do with Google Analytics (N) (R 209) Hannah Jean and Emily Miels, E-Power Marketing

As the most widely used web analytics service on the Internet, Google Analytics offers statistics on site visits, page views, bounce rate, average time on site, pages per visit and more. Learn from two NEWSPA and Oshkosh North High School alumni how to use that data to improve your content, advertis-ing and websites and make sure viewers come back, time and time again.

Yearbook Theme Development (Y) (R 307) Ann Noeldner, Walsworth Publishing Company

Learn how to develop a theme for your next yearbook that will not only be memorable, but will also be powerful and effective in tying together the various sections of your book.

Session Three 10:10-10:50 a.m. N= Newspaper Y=Yearbook A=Adviser G=General

Campus Tour (N,Y) (Meet outside R 202)Take an abbreviated tour of the UW Oshkosh campus by visit-ing an academic hall (Sage), a residential hall (Taylor), and the center for student activities (Reeve).

Careers in Journalism: Preparing for the Job that Doesn’t Exist Yet (G) (R 221) Reegan Wallander, social media commu-nity engagement adviser, Kohl’s

Reegan Wallander started college in 2012 and while figuring out her career path, she quickly learned that the jobs she would soon be applying for were still in their infancy. Find out how she took the leap into uncharted territory to find her niche and how you can find yours in this ever-changing career field.

Effective Sports Writing (N,Y) (R 305) Brandon Berg, sports editor, The Chippewa Herald

Get a better understanding of how to cover sports news, fea-tures and columns. Learn which type of story is most effective in various situations, and how to write stories that live on long after the games are done.

How to Set up a CAP Class at Your High School (A) (R 227BC) Vince Filak, journalism professor, UW Oshkosh

Learn the steps to start offering journalism Coperative Aca-demic Partnership program classes at your high school from a journalism professor who serves as a liaison between high schools and the university.

Journalism Smackdown, (N,Y) (R 209) Miles Maguire, journalism professor, and Gary Coll, emeritus professor, UWOshkosh

Teams compete for sweet prizes by being the first to correctly answer a variety of journalism questions — from grammar, to AP Style, libel, ethics and more. Limited to 30 participants. Also offered in Session one.

Navigating Your First Professional Job: What to Expect & How to Maximize Opportunities (G) (R 306) Amberlee Perry and Karnpal Cheema, content specialists, DealerSocket

What should you expect from your first professional job after college? What is a realistic pay range for recent college gradu-ates in Wisconsin? How do you know when it’s worth staying — or when it’s time to leave? Two Berlin High School and NEWSPA alumni share their individual stories about how their experiences as high school newspaper staff members inspired them to pursue writing careers, eventually landing them both at the same digital marketing company shortly after graduat-ing from their respective colleges. Now content specialists, the two will discuss what to expect from your first post-college job, as well as give tips on how to be a young professional, stay realistic as an entry-level employee, and make your time with the company valuable.

Photoshop Tips and Tricks (N,Y) (Radford Hall Computer Lab) Kevin Rau, owner, Rauhaus Design+Letterpress

Continued from Session 2.This 1.5-hour extended session will be both lecture and hands-on, and include fundamentals of improving digital photographs, use of photos and illustra-tions from the Internet and more. This session is limited to 30 participants.

PolitiFact: Finding the Real Facts, Not ‘Alternative’ Ones (N,Y) (R 210) Jim Nelson, Wisconsin PolitiFact reporter, Mil-waukee Journal Sentinel

At a time when you can’t always believe sources, how do you find the truth, especially in times of fake news, “alternative facts” and general disdain for the media by some politicians? A 30-year veteran and watchdog reporter for the Journal Sen-tinel will teach you techniques of how to go beyond sources’ statements.

Short and Sweet: 300-Word Stories (N,Y) (R 220) Shannon Kuehmichel, adviser, Red ‘n Green, Berlin High School

Everyone has a story to tell, but you don’t always have un-limited time, space or attention span to tell everyone’s story. Learn this intense storytelling style that gets at the heart of who people are. Brady Dennis’ 300-Word Story is perfect for feature writers and for stories posted online or on social media.

Social Media for Students (N,Y) (R 307) Monica Salmeri and Nate Proell, journalism students, UW Oshkosh

You know how to use Twitter, Facebook, Instagram and Snap-chat for your personal use. But learn how you can use those social media to effectively connect and reach your readers, as well as expand your interactive coverage and promote your brand. Also offered in Session one.

Solutions Journalism: Best Practices in Editorials and Columns (N) (R 212A) David Haynes, editorial page editor, Milwaukee Journal Sentinel

Due to increased polarization and a rudeness of debates on social networks, it’s time to rethink traditional editorials and columns. Learn why the Journal Sentinel has gone to solutions journalism that works to raise and nurture civil discussions aimed at uncovering solutions to pressing issues, and how you can recreate that style of journalism in your own high school publications.

Storytelling in Advertising (N,Y) (R 227AB) Joel Thomas, copywriter, Tom, Dick & Harry Creative Co., Chicago.

Learn about the art of copywriting. This Oshkosh North and NEWSPA alumnus said he never considered a career in adver-tising in high school because he didn’t consider it a “creative writing” field. But Thomas says copywriting has made him a better storyteller.

Visual Design Trends: Making Your Pages Pop (N,Y) (R 212B) Tyler Remmel, lead news designer, Detroit Free Press

Want to make your projects look polished and like they belong in a national publication? Learn how in this session that will cover basic and advanced design principles for pages and info-graphics from this Hartford Union High School and NEWSPA alumnus.

Meet the Keynote Speakers Karnpal Cheema, Berlin High SchoolKarnpal found a love for journalism on his high school newspaper and continued it into his first year at UW Oshkosh. He then discovered a pas-sion for anthropology and continued a double ma-jor in anthropology and journalism at the Univer-sity of Minnesota, with a minor in Arabic. After

college, Karnpal was drawn to a digital marketing position as a content specialist close to home in Oshkosh. Still in his first year of marketing, Karnpal plans to learn and grow more in his field.

Alex Gelhar, Oshkosh West High School A 2011 graduate of Marquette University, Alex joined the NFL in 2012 as a writer/editor for the Digital Features team, but now oversees the edito-rial team for NFL.com’s fantasy football division. In this role Alex is in charge of the content calen-dar for his team, assigning stories, writing/editing

stories, as well as appearing on various NFL media platforms including NFL Network, NFL Now, and NFL Podcasts.

Madison Goldbeck, Plymouth High School Madison is a Levi-wearing girl who presently is a senior majoring in journalism and minoring in English with an emphasis in creative writing at UW-Milwaukee. Besides working at the UWM Post, Madison is an associate producer at WISN 12 News in Milwaukee. She also writes for Media

Milwaukee, Taylor Magazine, Superhero Magazine, and is a cam-pus ambassador for Elite Daily. Her favorite book is Lolita, she loves any bike with a basket, and has no known food allergies.

Hannah Jean, Oshkosh North High SchoolHannah started her career in online marketing at E-Power Marketing after graduating from UW-Whitewater. She likes to keep busy, so in college she completed internships ranging from event and social media marketing to market research and sales, but her favorite internship was making

magic at the Disneyland Resort! When she’s not at work, she’s probably crocheting in her rocking chair or getting a workout in. You might even find her crocheting at the gym. It makes for a good conversation starter!

Emily Miels, Oshkosh North High SchoolA UW Oshkosh alumna, Emily started her journalism career as entertainment editor at the Eau Claire Leader Telegram. In May 2017, she switched gears and joined E-Power Marketing as a content specialist. After hours, Emily immerses herself in the theater community doing every-

thing from volunteering at the Appleton Performing Arts Center, attending performances, and even acting as assistant director for several productions.

Amberlee Peery, Berlin High SchoolAfter finding her niche on her high school newspaper, Peery enrolled as an English major at Ripon College. After graduating in 2016 with her degree and an emphasis in communications, she started working for a software service company in its digital marketing branch as a content special-

ist. Within a few years, Amberlee plans to take the valuable skills she has learned and move to the West Coast to further advance in her career.

Tyler Remmel, Hartford Union High School A wide-eyed, award-winning visual storyteller who brings a fresh perspective and a constant willingness to innovate and push the boundar-ies of journalism, Tyler is a 2013 alumnus from Ashland University. After earning a bachelor’s degree in journalism and sports communication,

he started working as a page designer for Gannett in May 2013, and currently is the lead page designer for the Detroit Free Press.

Joel Thomas, Oshkosh North High School Joel graduated from UW-Madison in 2014 with a bachelor’s degree in communications and media studies. He worked as a writer intern and copywriter at Planet Propaganda in Madison from 2012-16, and moved to Chicago in August 2016 to begin work as a copywriter for Tom, Dick &

Harry Creative Co. An avid improviser, Joel recently completed iO Chicago’s improv training program.

Haley Walters, Hartford Union High School A 2015 alumna of UW Oshkosh, Haley started her career in 2016 as a city, crime and county reporter for Today’s News-Herald in Lake Havasu City, Arizona. In February 2017, she was pro-moted to the news editor for the Herald, and in November started as the veteran business reporter

for the Greenville News in Greenville, South Carolina.

Andrew Winistorfer, Oshkosh North High A UW Oshkosh graduate, Andrew Winistorfer is

proof that persistence pays off. He started writing movie reviews for his high school newspaper, the North Star, and continued writing music reviews in college for The Advance-Titan. After gradu-

ation, he worked odd jobs to pay the rent and freelanced for a variety of publications until he was hired at Vinyl Me, Please, a vinyl record subscription company. He is also an editor of their book, “100 Albums You Need In Your Collection.” He lives in Madison.