spring intimates

7/31/2019 Spring Intimates

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LA

spring 2013 intimate apparel



SPRING 2013

Table of Contents 3. SeasonalOverview

4. TheGildedAge

5. Mayberry6.SpaceAge

7.Eden

8.SleepToStreet

9.IntimatelySpeaking

10. NYCShoppingGuide

11.WhatInspiresUs

12. ContactUs



SPRING 2013 INTIMATES | 3

Seasonal Overview

Spring2013promisestobeasuccessfulseasonbasedontheincomingtrends,fromladylikeandinnocentto

romanticandsensual.Fromwhatiscurrentlyretailingthisseason,wecancondentlysaythatthecustome

isrespondingtocolorandtrend-rightmerchandisewithamoremodernedge.Withacontinuedemphasison

value-drivenproduct,theintimatebusinessisturningaroundandwelookforwardtoasuccessfulseason.

Combiningthekickoffreshcolorpalettes,newerprintsandpatternsand the importanceofstrategically

placedlace,weareprojectingbraandpantyassortmentstopropelsales,resultinginaslightincreaseove

lastyear.Technologyandinnovationwillcontinuetoimpacttheshapewearbusiness,evolvingintonewe

silhouettesthatplaythedualroleoffunctionandfashion.Whilebenetsandfeaturesgainmomentumwith

theintroductionofuniqueandcompellingproducts,weareprojectingshapeweartoremainsteady.

Aswestrategize the sleepwearmix that serves the traditional,modernand juniorcustomer, loungewea

separateswillrepresentthebiggestgrowthopportunity.Wehaveidentiedthiscategoryfortwoseasonsand

willcontinuetocalloutthe“SleeptoStreet”concept.Weareseeingmorevendorsemergewithmoreproduc

offeringsthataddressthelifestyleandneedsforconsumersofallages.

OurEditorhandoutfeaturesfourtrendsoftheseasonandincludesbothrunwayandvendorsnapshotsof

themarketdirectionforSpring2013.Wehavealsoincludedachecklistofthemust-havekeyitemsofthe

season. In addition, we have highlightedwhat inspires us, including a look at celebrities, our favorite

websites,andthe inuenceoflmand televisionin the intimatesbusiness.ANewYorkshoppingguide

featuresthemust-shopstorestovisitthenexttimeyouareintown.

Wewillcontinuetokeepyouupdatedthroughouttheseasonviaourwebsiteat www.doneger.com and

encourageyoutoutilizethesiteforinspirationandtrenddirectionthatwillprovevaluabletoyourbusiness.



LA PERLA

SPRING 2013 INTI MATES TRENDS | 4

The Gilded Age •Ladylike,romantic,sensual

•Softcolorconfectionsofmilkyneutrals,peachycreams

andaquaticblues

* Rufes,tiers,bowsandpintucks* Lace* Tulle

* Skirtedbottoms

K e y D e t a i l s

FLORA NIKROOZ

BACI

L A P E R L A

F L E U R O F E N G L A N D

ASOS

JA C L Y N A

P PA R E L



SPRING 2013 INTIMATES TRENDS | 5

Mayberry •Timeless,classic,innocent,sweet

•Modernpastels,retroowerformsfromdaisiestooral

dots,conversational

* Openwork:crochet* Eyelet* Colorblocking

* Spectatorandpicnicginghams

K e y D e t a i l s

L A F E E V E R T E

P R I N C E S S E T AM T AM

Z I N K E

P J S A L V A G E

P J S A L V A G E

DKN Y

FLORA NIKROOZ

P J S A L V A G E



SPRING 2013 INTI MATES TRENDS | 6

Space Age •Innovationandtechnology,retro,futuristicfabrics

•Updatedshapewearandactive,performancestyles

* Mesh,sheer* Seaming,piping* Metallic,glaze,satin

* Cutouts,laseredge

K e y D e t a i l s

A E G E A

N

I N F I N I T Y

C L A S S I C

S

S K I N

N Y G I R L

ETAM

FORTNIGHT

L A P E R L A

S K I N N

Y G I R

L

V P L



SPRING 2013 INTIMATES TRENDS | 7

Eden •Exotic,culturaldiversity,crafted

•Jeweltones,colorfulanimalprints,oralvariations

* Embroideries* Embellishments* Texture,fabricmixing

* Contrastinglacecolor

K e y D e t a i l s

O N E W O R L D

CHARACT ER

S U T T

O N S T E L L

A M C C A R T N

E Y

HUIT

MISS B’ HA VIN

MISS B’ HAVIN

O N E W O R L D

F LEUR OF ENGLAND



SPRING 2013 INTIMATES CHECKLIST | 8

Slp to Strt

t a n k d r e s s

romper

s l p s h i r t

e t o p p e r

loungewear separates

updated cami set

f a s h i o n c h e m i s e

JULIEN MCDONALD FREE PEOPLE

P O R T S 1 9 6 1

S T E L L A M C C A R T N E Y

S T E L L A M C C A R T N E Y

D&G

KIKI DE MON TPARNASSE



SPRING 2013 INTIMATES CHECKLIST | 9

Intimately Speaking

ZINKE

f e t i s h

cselet

b o d y s u i t

f a s h i o n s h a p e w e a r

cset

alette

c o l b l o c k i n g

DAMARIS JEAN PAUL GAULTIER

ZINKE

D & G

L A P E R L A

EBERJEY



NYC: Shopping Guide

S A KS F I F T H A V E N U E

611 F i f t h A venue

212- 753-4 0 0 0

sa ks f t ha venue.com

JO U R N E L L E 3 E. 1 7 t h S tr

ee t

212-255- 78 0 0

journe l le.com

AG E N T P RO VOC A T E U R

133 Mercer S tree t

212- 965- 022 9

agen tpro voca teur.com

L A P E R L A

8 03 Mad ison A venue212-5 7 0- 0 05

0

laper la.com

V I CT ORI A’ S SECRET 1328 Br oadw ay 80 0 -888-820 0

v i ct or i assecr et .com

STELLA MCCARTNEY112 Greene Street

212-255-1556stellamccartney.com

BLOOMINGDALE’S1000 Third Avenue212-705-2000

bloomingdales.com

K I K I DE MONT P ARN ASS7 9 Gr eene St r eet 212-965-8150 k i k i dm.com

V P L5 Mer cer St r eet 646-912-6141v pl ny c.com

There’s even me to love at

DONEGER.COM

ANT HROP OLOGI E 85 F i f t h Av enue212-627 -5885

ant hr opol og i e.com

SPRING 2013 INT IMATES | 10



SPRING 2013 IN TIMATES | 11

What Inspires Us

H o y w o o d G l a m

On t he Web

In t he Media

L I N G E R I E T A L K



L I N G E R I E T A L

K

L I N G E R

I E T A L K



The Doneger Group | New York Office: 463 Seventh Avenue, New York, NY 10018 | Phone 212.564.12 66 | Fax 212.5 60.369 9

PATTYLETO

SeniorVicePresident

Merchandising

212-560-3690

[email protected]

BARBARAMCGRAW

MerchandiseManager

IntimateApparel

212-560-3680

[email protected]

SHANNONMOONEY

AssistantMarketAnalyst

IntimateApparel,Jewelry

212-560-3686

[email protected]

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