springers mycopy tapping the full potential of the ebook market brian bishop dir. of e-product...
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Springer‘s MyCopyTapping the full potential of the eBook market
Brian BishopDir. Of E-Product DevelopmentSpringer
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Agenda
• Market landscape and eBook usage
• MyCopy Pilot Project
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Leading Academic & Scholarly Book Publishers
LWW
Sage
Palgrave Macmillan
CUP
Wiley-Blackwell
Elsevier
OUP
Taylor & Francis
Springer
Medicine Science & Technology Social Sciences & Humanities
(Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included)
3,688
3,651
1,733
1,609
1,347
1,209
1,391
736
338
Number of English-Language Titles Published in 2007
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eBooks Usage
SpringerLink Fulltext Chapter Downloads 2007-2008 (in mio)
Jan-Dec 08: 41.1 mio (Jan-Dec 07: 25.2 mio) = + 63 %
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SpringerLink full-text downloads (2006-2008)
Journals
eBooks
2006 2007 2008
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• Market landscape and eBook usage
• MyCopy Pilot Project
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What is Springer’s “MyCopy”?
SpringerLink users with access to Springer’s eBooks can order
print book from that collection
directly from SpringerLink
at a very competitive, market driven end-user price
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Informational page on MyCopy
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Shopping cart
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Billing and Shipping Information
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Credit Card Screen
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Order Confirmation
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MyCopy Business Model (Pilot)
Springer activates eBook package
with MyCopy order option to library
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SL-users order MyCopy books on SL
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Library gives library patrons access to
eBook packages
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Springer passes order on to LSi
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Lightning Source prints, binds and drop ships MyCopy book
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Product Offering
Approx. 11,200 eBooks will be offered as MyCopy- POD-suitable eBooks ( page number < 832)- copyright year > 2005- no German language titles
Always softcover
Cover is colored and inner work is black and white
MyCopy logo and wordmark will be incorporated in the cover design in 2009
Direct sale to the library patron only! MyCopy is not distributed to book stores or libraries
MyCopy has an own ISBN, but is not indexed in OPAC’s or book store catalogs.
Standard price of $24.95 (incl.shipping & handling)
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MyCopy Cover Design
MyCopy wordmark and SpringerLink logo on front cover
MyCopy visual on book spine
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Thank you for your attention!
Questions?