spring/summer 2012 buyer’s guide - ftdi.com · the ftd® art of love™ valentine rose bouquet...

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SPRING/SUMMER 2012 BUYER’S GUIDE

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Page 1: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP

sPring/suMMer 2012

Buyer’s guide

Page 2: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP 3Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemMP 2 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

love is in the air

V1 deluxe

delivered SrP $79.99 21"H x 15"W

three-sided arrangement

ValenTine’s day is FeBruary 14, 2012ftd® – the flower experts™

THe FTd® lasTing roManCe® BouqueT – v1THe FTd® in loVe WiTH red roses™ BouqueT – v6This spectacular celebration of love is sure to thrill them this Valentine’s day. red roses, stargazer lilies and pink asiatic lilies are gathered in a sleek red glass vase surrounded by clear glass and marked by a dramatic teardrop in the base — a sign of its handcrafted artistry and quality. also ideal for anniversaries and other romantic occasions throughout the year. Vase (5" dia. x 9"h), care card and FTd logo pic included. shipping begins december 2011.

January Codification deadline: November 15, 2011The valentine’s day Collection will launch on FTd.com in January

$89.88 ctn. of 12 ($7.49 ea.) 2 PluS: $77.88 ctn. of 12 ($6.49 ea.) KC 1201

v1 Floral reCiPe STaNdard deluxe Premiumred 50 cm roses 4 6 8

Burgundy Mini Carnation stems 3 4 5

stargazer lily stems 2 2 2

Pink asiatic lily stems 1 1 2

leatherleaf stems 3 3 3

SrP $59.99 $69.99 $84.99

delivered SrP $69.99 $79.99 $94.99

V6 deluxe

marKeT PriCe20"H x 15"W

three-sided arrangement

THe FTd® in loVe WiTH red roses™ BouqueT

v6 Floral reCiPe STaNdard deluxe Premiumred 50 cm roses 12 18 24

italian ruscus stems 3 3 3

salal stems 1 1 1

SrP marKeT PriCe marKeT PriCe marKeT PriCe

delivered SrP marKeT PriCe marKeT PriCe marKeT PriCe

Page 3: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

ValenTine’s day is FeBruary 14, 2012

THe FTd® sWeeTHearTs® BouqueT – v2love and affection find their perfect expression in this stunning handcrafted vase adorned by a brilliant grid of sparkling cuts to refract and reflect the light. Filled with a charming bouquet of roses and carnations, it’s a breathtaking gift for sweethearts on Valentine’s day or all throughout the year. also featured in M2, you will automatically be codified for both arrangements. Vase (41/4" dia. x 8"h), care card and FTd logo pic included. shipping begins december 2011.

January Codification deadline: November 15, 2011The valentine’s day Collection will launch on FTd.com in January

$65.88 ctn. of 12 ($5.49 ea.) 2 PluS: $53.88 ctn. of 12 ($4.49 ea.)KC 1202

ftd® – the flower experts™

V2 deluxe

delivered SrP $54.99 17"H x 12"W

three-sided arrangement

sweetheart smiles

Floral reCiPe STaNdard deluxe PremiumBurgundy Mini Carnation stems 3 5 7

red 50 cm roses 3 5 6

Variegated Pittosporum stems 1 1 1

SrP $34.99 $44.99 $54.99

delivered SrP $44.99 $54.99 $64.99

MP 4 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com MP 5Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per item

Page 4: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

ValenTine’s day is FeBruary 14, 2012

THe FTd® exPressions oF loVe™ BouqueT – v3THe FTd® PerFeCT day™ BouqueT – v7Handcrafted by skilled glass artisans and adorned with a heart-shaped jewel, this is the ideal vase for a stunning gift of love. it’s elegant and versatile enough for anniversary bouquets and other romantic arrangements as well as Valentine’s day. Vase (41/2" dia. x 9"h), care card and FTd logo pic included. shipping begins december 2011.

January Codification deadline: November 15, 2011The valentine’s day Collection will launch on FTd.com in January

$83.88 ctn. of 12 ($6.99 ea.) 2 PluS: $71.88 ctn. of 12 ($5.99 ea.) KC 1203

MP 7Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemMP 6 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

ftd® – the flower experts™

V3 deluxe

delivered SrP $79.99 19"H x 13"W

three-sided arrangement

ruby romance

v3 Floral reCiPe STaNdard deluxe Premiumred 50 cm roses 5 6 9

Pink Mini Carnation stems 3 4 4

Pink asiatic lily stems 2 3 3

White snapdragon stems 2 2 3

leatherleaf stems 3 3 3

SrP $59.99 $69.99 $84.99

delivered SrP $69.99 $79.99 $94.99

V7 deluxe

delivered SrP $79.99 19"H x 13"W

three-sided arrangement

THe FTd® PerFeCT day™ BouqueT

v7 Floral reCiPe STaNdard deluxe Premiumred 50 cm roses 4 7 9

scarlet asiatic lily stems 3 3 4

israeli ruscus stems 3 3 3

salal stems 2 2 2

SrP $59.99 $69.99 $84.99

delivered SrP $69.99 $79.99 $94.99

Page 5: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP MP 9Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per item8 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

art from the heart

V8 deluxe

delivered SrP $64.99 12"H x 10"W

all-around arrangement

ValenTine’s day is FeBruary 14, 2012ftd® – the flower experts™

THe FTd® season oF loVe™ BouqueT – v4 THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure you are codified for Valentine’s day 2012. Crafted in high quality red glass, it’s an eye-catching vase perfect for a sweet bouquet of pink and red tulips or mixed pink roses. Vase (51/2"w 51/2"h x 3" opening), care card and FTd logo pic included. shipping begins december 2011.

January Codification deadline: November 15, 2011The valentine’s day Collection will launch on FTd.com in January

$71.88 ctn. of 12 ($5.99 ea.) 2 PluS: $59.88 ctn. of 12 ($4.99 ea.) KC 1204

v8 Floral reCiPe STaNdard deluxe PremiumPink 50 cm roses 3 4 5

Hot Pink 50 cm roses 3 4 5

Bi-Color Pink 50 cm roses 3 4 5

SrP $44.99 $54.99 $64.99

delivered SrP $54.99 $64.99 $74.99

V4 deluxe

delivered SrP $59.99 12"H x 9"W

all-around arrangement

THe FTd® arT oF loVe™ ValenTine rose BouqueT

v4 Floral reCiPe STaNdard deluxe PremiumPink Tulips 5 7 9

red Tulips 4 6 8

SrP $39.99 $49.99 $59.99

delivered SrP $49.99 $59.99 $69.99

Page 6: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP

ValenTine’s day is FeBruary 14, 2012

THe FTd® CaPTiVaTing Color™ rose BouqueT By Vera Wang – v5as a designer whose name is synonymous with romance, Vera Wang’s beautiful Valentine’s day rose bouquet is sure to be a popular gift with FTd consumers. The sleek, curvaceous vase is crafted by hand to exacting standards, with a mouth-blown teardrop in the base showing the mark of exquisite quality. also featured as VW3, you will automatically be codified for both arrangements. Vase (41/4" dia. x 10"h) and Vera Wang hang tag included. shipping begins december 2011.

January Codification deadline: November 15, 2011The valentine’s day Collection will launch on FTd.com in January

$107.88 ctn. of 12 ($8.99 ea.) 2 PluS: $95.88 ctn. of 12 ($7.99 ea.) KC 1160v

MP 11Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemMP 10 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

ftd® – the flower experts™

V5 deluxe

delivered SrP $116.99 21"H x 15"W

three-sided arrangement

vera’s valentine

Floral reCiPe STaNdard deluxe PremiumHot Pink 50 cm roses 3 5 6

red 50 cm roses 3 4 6

light Pink 50 cm roses 2 3 4

light lavender 50 cm roses 2 3 4

dark lavender 50 cm roses 2 3 4

salal stems 4 4 4

leatherleaf stems 2 2 2

**SrP $77.99 $98.99 $119.99

*delivered SrP $94.99 $116.99 $139.99

*includes delivery and Vera Wang licensing participation.**reflects Valentine’s day flower pricing.

Page 7: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP 12

ftd® – the flower experts™

s1 deluxe

delivered SrP $59.99 20"H x 14"W

three-sided arrangement

THe FTd® TouCH oF sPring® BouqueT – S1Beautiful purple glass vase is sleek, chic and embellished with a modern hand-cut spiral design for extra sparkle. Filled with a vibrant bouquet of yellow roses and purple iris, it’s a wonderful way for your customers to share sweet spring sentiments for any occasion. Vase (41/4" dia. x 8"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in marchBouquet will be featured on FTd.com through Mother’s day

$65.88 ctn. of 12 ($5.49 ea.)2 PluS: $53.88 ctn. of 12 ($4.49 ea.)KC 1205

spring is in the air

Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

Floral reCiPe STaNdard deluxe PremiumPurple iris stems 4 6 8

yellow 50 cm roses 4 6 8

Bupleurum stems 2 2 2

leatherleaf stems 2 2 2

SrP $39.99 $49.99 $59.99

delivered SrP $49.99 $59.99 $69.99

spring sparkle

MP 13

Page 8: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP 15

spring is in the air

THe FTd® sPring TuliP BouqueTBy BeTTer HoMes and gardens® – S2exclusively for Better Homes and gardens®. The sweetest blooms of spring are set off to perfection by this shapely vase made of purple glass and embellished by hand with intricate cutwork. it’s a bouquet they’ll love and a vase they’ll treasure for birthdays or virtually any occasion. also featured in M5, you will automatically be codified for both arrangements. Vase (33/8" dia. x 61/8"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in marchBouquet will be featured on FTd.com through Mother’s day

$65.88 ctn. of 12 ($5.49 ea.)2 PluS: $53.88 ctn. of 12 ($4.49 ea.)KC 1206

ftd® – the flower experts™

Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per item14 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

s2 deluxe

marKeT PriCe 15"H x 10"W

all-around arrangement

tender tulips

Floral reCiPe STaNdard deluxe Premiumassorted Tulips 15 20 25

SrP marKeT PriCe marKeT PriCe marKeT PriCe

*delivered SrP marKeT PriCe marKeT PriCe marKeT PriCe

*delivered srP will include delivery and Better Homes and gardens® licensing participation.

Page 9: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP

spring is in the air

THe FTd® For all you do® BouqueT – S3a subtle green color makes this beautifully shaped, handcut glass vase extra special. overflowing with vibrant wishes in the form of lavender alstroemeria, magenta mini carnations and green hypericum berries, it’s an eye-catching way for your customers to share their warmest sentiments this spring. Vase (41/4" dia. x 8"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in marchBouquet will be featured on FTd.com through Mother’s day

$65.88 ctn. of 12 ($5.49 ea.)2 PluS: $53.88 ctn. of 12 ($4.49 ea.)KC 1211

ftd® – the flower experts™

s3 deluxe

delivered SrP $54.9916"H x 11"W

three-sided arrangement

color charisma

Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com16 MP 17

Floral reCiPe STaNdard deluxe Premiumlavender alstroemeria 4 6 8

Magenta Mini Carnation stems 3 5 7

green Hypericum Berry stems 2 4 6

leatherleaf stems 3 3 3

SrP $34.99 $44.99 $54.99

delivered SrP $44.99 $54.99 $64.99

Page 10: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP 18

ftd® – the flower experts™

s4 deluxe

delivered SrP $86.99 18"H x 13"W

three-sided arrangement

spring is in the air

Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com MP 19

THe FTd® BeauTy and graCe™ BouqueT

By Vera Wang – S4This incredible, handcrafted, ribbed glass vase is a vision of elegance, especially when holding an inspired bouquet of peach roses, pale yellow stock, hot pink tulips and spray roses. From renowned designer Vera Wang, it’s a bouquet they are sure to adore both giving and receiving. also featured in VW1, you will automatically be codified for both arrangements. Vase (5"w x 4"d x 8"h) and Vera Wang hang tag included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in marchBouquet will be featured on FTd.com through Mother’s day

$89.88 ctn. of 12 ($7.49 ea.)2 PluS: $77.88 ctn. of 12 ($6.49 ea.)KC 1162S

refined reflections

Floral reCiPe STaNdard deluxe PremiumHot Pink Tulips 3 5 7

Pale yellow stock stems 3 5 6

Peach 50 cm roses 3 4 5

Hot Pink spray rose stems 3 4 4

SrP $54.99 $69.99 $79.99

*delivered SrP $69.99 $86.99 $96.99

*includes delivery and Vera Wang licensing participation.

Page 11: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP

mom’s treasure

M1 deluxe

delivered SrP $76.99 20"H x 14"W

three-sided arrangement

ftd® – the flower experts™

THe FTd® loVing THougHTs® BouqueT – m1THe FTd® MoTHer’s day Mixed Pink rose BouqueT – m7 let your customers share loving thoughts for mom with these two breathtaking bouquets. Flared pink glass is surrounded by a heavy base and sides of clear glass to offer an heirloom-quality vase the recipient will always cherish. you will automatically be codified for both M1 and M7. Vase (61/2"w x 3"d x 9"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in march$89.88 ctn. of 12 ($7.49 ea.) 2 PluS: $77.88 ctn. of 12 ($6.49 ea.) KC 1207

m1 Floral reCiPe STaNdard deluxe PremiumPink 50 cm roses 3 5 7

White alstroemeria stems 3 4 5

Pink Tulips 2 3 5

Pink asiatic lily stems 2 3 3

salal stems 1 1 1

SrP $49.99 $66.99 $79.99

delivered SrP $59.99 $76.99 $89.99

M7 deluxe

marKeT PriCe19"H x 14"W

three-sided arrangement

THe FTd® MoTHer’s day Mixed Pink rose BouqueT

m7 Floral reCiPe STaNdard deluxe Premiumassorted Pink 50 cm roses 12 18 24

italian ruscus stems 3 3 3

salal stems 2 2 2

SrP marKeT PriCe marKeT PriCe marKeT PriCe

delivered SrP marKeT PriCe marKeT PriCe marKeT PriCe

MP 21Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per item20 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

Mother’s day is May 13 , 2012

Page 12: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP

MoTHer’s day is May 13, 2012

THe FTd® sPring garden® BouqueT – m2seated in a beautiful tapered glass vase embellished with a hand-cut crisscross design, this pretty pink bouquet will have mothers all across the country beaming on sunday, May 13. The vase is exquisitely crafted and versatile enough for virtually any occasion throughout the year. Vase (41/4" dia. x 8"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in march$65.88 ctn. of 12 ($5.49 ea.)2 PluS: $53.88 ctn. of 12 ($4.49 ea.)KC 1202m

ftd® – the flower experts™

M2 deluxe

delivered SrP $54.9917"H x 12"W

three-sided arrangement

in the pink

22 Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

Floral reCiPe STaNdard deluxe PremiumPink 50 cm roses 4 6 8

Pink Mini Carnation stems 3 5 6

Variegated Pittosporum stems 1 1 1

SrP $34.99 $44.99 $54.99

delivered SrP $44.99 $54.99 $64.99

MP 23

Page 13: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP

MoTHer’s day is May 13, 2012

THe FTd® TiMeless eleganCe™ BouqueT – m3This blushing expression of gratitude and admiration is sure to be a popular gift for Mother’s day and beyond. lavender roses, pink oriental lilies and purple stock are gathered in a sleek pink glass vase surrounded by clear glass and marked by a dramatic teardrop in the clear base—a sign of its handcrafted artistry and quality. Vase (5" dia. x 9"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in march$89.88 ctn. of 12 ($7.49 ea.)2 PluS: $77.88 ctn. of 12 ($6.49 ea.)KC 1209

ftd® – the flower experts™

M3 deluxe

delivered SrP $69.9921"H x 17"W

three-sided arrangement

all the frills

MP 25Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per item24 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

Floral reCiPe STaNdard deluxe PremiumPurple stock stems 3 5 7

lavender 50 cm roses 3 5 7

Pink oriental lily stems 2 2 3

leatherleaf stems 3 3 3

SrP $49.99 $59.99 $79.99

delivered SrP $59.99 $69.99 $89.99

Page 14: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP 26

ftd® – the flower experts™

M4 deluxe

delivered SrP $66.99 13"H x 13"W

three-sided arrangement

THe FTd® garden TerraCe™ BouqueT – m4This vibrant vision of Mother’s day love features a mix of pretty plum, pink and white blooms in a sparkling glass vase handcrafted by field artisans and embellished with a lovely hand-cut design. The recipient will love the flowers and cherish the high quality vase forever. Vase (51/2" dia. x 5"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in march

$71.88 ctn. of 12 ($5.99 ea.)2 PluS: $59.88 ctn. of 12 ($4.99 ea.) KC 1210

MoTHer’s day is May 13, 2012

Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

Floral reCiPe STaNdard deluxe PremiumPlum Mini Carnation stems 3 4 4

Pink spray rose stems 2 4 6

Pink 50 cm roses 2 3 4

White oriental lily stems 1 2 2

leatherleaf stems 3 3 3

SrP $39.99 $56.99 $66.99

delivered SrP $49.99 $66.99 $76.99

glowing with grace

MP 27

Page 15: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP 28

ftd® – the flower experts™

M5 deluxe

delivered SrP $64.99 19"H x 14"W

three-sided arrangement

THe FTd® sWeeT deVoTion™ BouqueTBy BeTTer HoMes and gardens® – m5exclusively for Better Homes and gardens®. inspired by the pages of the beloved magazine, this fresh and fragrant Mother’s day bouquet is beautifully seated in a shapely purple glass vase embellished by hand with intricate cutwork. also featured in s2, you will automatically be codified for both arrangements. Vase (33/8" dia. x 61/2"h), care card and FTd logo pic included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in march

$65.88 ctn. of 12 ($5.49 ea.)2 PluS: $53.88 ctn. of 12 ($4.49 ea.) KC 1206

MoTHer’s day is May 13, 2012

Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

lovely lavender

MP 29

Floral reCiPe STaNdard deluxe Premiumlavender 50 cm roses 3 6 8

lavender stock stems 3 4 5

Pink stock stems 2 3 4

leatherleaf stems 2 2 2

SrP $36.99 $49.99 $59.99

*delivered SrP $49.99 $64.99 $74.99

*includes delivery and Better Homes and gardens® licensing participation.

Page 16: sPring/suMMer 2012 Buyer’s guide - FTDi.com · THe FTd® arT oF loVe™ ValenTine rose BouqueT – v8 This sweet heart-shaped vase is a proven winner with FTd consumers, so be sure

MP MP 30

ftd® – the flower experts™

M6 deluxe

delivered SrP $86.99 19"H x 14"W

three-sided arrangement

THe FTd® dreaM’s reFleCTion™ BouqueT By Vera Wang – m6adorned with a faceted band that is hand-detailed with over 100 individual cuts, this stunning vase is truly a standout. Holding a bouquet of crème de la crème roses and purple double lisianthus, it makes an incredible gift of beauty for Mother’s day or any occasion. also featured as VW4, you will automatically be codified for both arrangements. Vase (4" dia. x 8"h) and Vera Wang hang tag included. shipping begins February 2012.

January Codification deadline: November 15, 2011may Codification deadline: march 20, 2012The Spring/mother’s day Collection will launch on FTd.com in march

$89.88 ctn. of 12 ($7.49 ea.)2 PluS: $77.88 ctn. of 12 ($6.49 ea.) KC 1161m

Floral reCiPe STaNdard deluxe PremiumCrème de la Crème 50 cm roses 5 7 9

Purple double lisianthus stems 3 5 6

White limonium stems 2 2 2

sword Fern fronds 5 5 5

leatherleaf stems 3 3 3

Pittosporum stems 1 1 1

**SrP $57.99 $69.99 $79.99

*delivered SrP $73.99 $86.99 $96.99

MoTHer’s day is May 13, 2012

Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com

mother’s day dream

MP 31

*includes delivery and Vera Wang licensing participation.**reflects Mother’s day fresh flower pricing.

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MP MP

The FTd® loving Thoughts®Bouquet (m1/m7)

The FTd® spring garden® Bouquet (m2/v2)

The FTd® garden Terrace™ Bouquet (m4)

The FTd® sweet devotion™ Bouquetby Better Homes and gardens® (m5/S2)

The FTd® Timeless elegance™ Bouquet (m3)

32 Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.com 33

ftd® – the flower experts™ ftd® – the flower experts™ftd® – the flower experts™ ftd® – the flower experts™

Valentine’s day coMbo pack

spring coMbo pack

Mother’s day coMbo pack

The FTd® sweethearts® Bouquet (v2/m2)

The FTd® expressions of love™ Bouquet (v3/v7)

The FTd® season of love™ Bouquet (v4/v8)

The FTd® lasting romance® Bouquet (v1/v6)

The FTd® Touch of spring™ Bouquet (S1)

The FTd® spring Tulip Bouquet by Better Homes and gardens® (S2/m5)

The FTd® For all you do® Bouquet (S3)

KC 1230includes 6 pieces each (24 pieces total) $169.99 • Codification Deadline November 15, 2011 • Shipping begins December 2011

KC 1231includes 6 pieces each (18 pieces total) $109.99 • Codification Deadline November 15, 2011 • Shipping begins February 2012

KC 1232includes 6 pieces each (30 pieces total) $209.99 • Codification Deadline November 15, 2011 • Shipping begins February 2012

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MP MP

ftd® – the flower experts™

FTD.FLORAL BOX PACKAGEC3_Floral Tissue Pattern

10-14-08FT-0010 jrh

PATTERN TO BE PRINTED A SOLID MATCH OF 20% FTD FLORAL GOLD. PLEASE PROVIDED A SELECTION OF SAMPLE SWATCHES FOR EVALUATION AND APPROVAL BEFORE PRODUCTION RUN

FTD FLORAL GOLD(SUN CHEMICAL RICH GOLD [L-0121])

MATCH 20% FTD FLORAL GOLD(SUN CHEMICAL RICH GOLD [L-0121])

ADDITIONAL COLOR REFERENCEMETALLIC MATCH OF PMS 7501

20"

28"

34"

Pat

tern

Rep

eat

Pattern Repeat

design tips to help your profits blooM

By FTd® V iCe Pres idenT oF des ign M iCHael skaFF, a iFd

The FTd spring/summer 2012 Collection is bursting with fun, festive colors and elegant, versatile containers for the holidays and beyond.

Michael skaff aiFd

BeauTiFul BouqueTs,exPerT adViCe

as chief designer of FTd’s exclusive

codified bouquets, FTd Vice President

of design Michael skaff aiFd will share

all the ins and outs, tips and tricks,

in regards to these beautiful designs.

We WanT To Hear FroM you!

Feedback is important to us.

send your design questions to

[email protected]. The holidays are

a great time to find out what’s

new in floral design.

eVerydaye V e r y d ay

introducing a new big hug!

THe FTd® Big Hug® BouqueT - BH2green ceramic vase with 6" bear. 33/8" dia. opening x 67/8"h.

$65.88 ctn. of 12 ($5.49 ea.)2 PluS: $53.88 ctn. of 12 ($4.49 ea.) KC 0677$39.99 delivered SrP

12-S2 The FTd® Spring Tulip Bouquet by Better Homes and Gardens®This bouquet is sure to be a best— seller throughout the spring months as it features a colorful array of tulips. To ensure a good customer experience we suggest that you cut the tulips slightly shorter than normal upon arrival since tulips continue to grow after being cut and the bouquet may result in a shapeless form throughout the week. This simple luxurious lavender cut vase is easy to design in with its neck clinching in slightly at the top, holding the flowers

effortlessly through its beautiful shape.

12-S2

12-S4 The FTd® Beauty and Grace™ Bouquetby vera Wang This bouquet boasts some of the hottest colors trending for 2012 making it an ideal bouquet for spring celebrations. Perfect for all of spring through Mother’s day, this bouquet is set to delight your savvy and sophisticated customer, as it is a departure from the quintessential pink and lavender bouquet traditionally ordered throughout the month of May. This heavy-ribbed clear glass vase can also be utilized for multiple

occasions, such as weddings and anniversaries. 12-S4

35Canadian Price/srP = u.s. Price/srP x prior month’s average exchange rate stuffers available 2 Plus/buy 2 or more cartons per item34 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTdFlowerexchange.comMP

Floral reCiPe STaNdard deluxe Premiumlavender astroemeria stems 4 6 7

Magenta Mini Carnations stems 3 5 6

green Hypericum Berry stems 2 4 6

leatherleaf stems 3 3 3

SrP $29.99 $39.99 $49.99

delivered SrP $39.99 $49.99 $59.99

12-V3 The FTd® expressions of love™ BouquetThis bouquet is a Valentine’s day novelty at its very best. offering your customers a large bouquet using long-lasting flowers in shades of red, pink and white is always ideal. This bouquet is perfect to send to multiple people on the 14th, such as mothers, sisters and close friends. We suggest starting this bouquet by placing the feature flowers first and then using the secondary flowers to fill in the gaps.

12-v3

FPo

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Call 1 800 767 4000 or visit www.ftdi.com *All Delivered SRPs include Vera Wang Licensing participation.MP 36 Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate Stuffers available 2 Plus/buy 2 or more cartons per item MP 37

The FTD® joyFUL inSPiRATionS™ BoUqUeT By VeRA WAng – VW1Ribbed glass vase is the epitome of elegance. Vera Wang hang tag included. 5"w x 4"d x 8"h.

$89.88 ctn. of 12 ($7.49 ea.) 2 Plus: $77.88 ctn. of 12 ($6.49 ea.) KC 1162$59.99 deliVered srP*

The FTD® gRACeFUL WiSheS™ BoUqUeT By VeRA WAng – VW2This high quality glass ice bucket is hand-molded by field artisans.Vera Wang hang tag included. 51/2" dia. opening x 7"h; 61/2"ow.

$107.88 ctn. of 12 ($8.99 ea.) 2 Plus: $95.88 ctn. of 12 ($7.99 ea.) KC 1127e$64.99 deliVered srP*

The FTD® CAPTiVATing CoLoR™ BoUqUeT By VeRA WAng – VW3high quality glass vase with hand-blown teardrop in the base.Vera Wang hang tag included. 41/4" dia. x 10"h.

$107.88 ctn. of 12 ($8.99 ea.) 2 Plus: $95.88 ctn. of 12 ($7.99 ea.) KC 1160$79.99 deliVered srP*

The FTD® DReAM’S ReFLeCTion™ BoUqUeT By VeRA WAng – VW4Faceted glass vase is hand-detailed with over 100 individual cuts.Vera Wang hang tag included. 4" dia. opening x 8"h.

$89.88 ctn. of 12 ($7.49 ea.) 2 Plus: $77.88 ctn. of 12 ($6.49 ea.) KC 1161$69.99 deliVered srP*

The FTD® SWeeT eFFeCTS™ BoUqUeT By VeRA WAng – VW5Stunning glass bowl with handcut facets is crafted by skilled artisans.Vera Wang hang tag and design grid included. 61/2" dia. x 51/2"h.

$95.88 ctn. of 12 ($7.99 ea.) 2 Plus: $83.88 ctn. of 12 ($6.99 ea.) KC 1136e$64.99 deliVered srP*

The FTD® WhiTe eLegAnCe™ BoUqUeT By VeRA WAng – VW6Crafted by hand by skilled glass artisans, this faceted glass bowl is truly elegant.Vera Wang hang tag and design grid included. 61/2" dia. x 51/2"h.

$95.88 ctn. of 12 ($7.99 ea.) 2 Plus: $83.88 ctn. of 12 ($6.99 ea.) KC 1136e$69.99 deliVered srP*

VeRA WAng eVeRyDAy oCCASionSftd® – the flower experts™

VW1 VW5

VW2 VW4

VW3 VW6

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Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate Stuffers available 2 Plus/buy 2 or more cartons per itemMP 38 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.com MP 39

e v e r y d ay

true romance

The FTD® CoMFoRT PLAnTeR – CPP*Ceramic planter with “Comfort” satin ribbon. 7" dia. x 6"h.

$95.88 ctn. of 12 ($7.99 ea.)2 Plus: $83.88 ctn. of 12 ($6.99 ea.) KC 0685$45.99 deliVered srP

ftd® – the flower experts™

spiritual expressions

The FTD® eTeRnAL LighT™ BoUqUeT – elB*Stunning cross is perfect for sympathy, first communions, christenings and more. includes design tray and holder.glass cross: 8"h x 41/2"w.

$101.88 ctn. of 12 ($8.49 ea.)2 Plus: $89.88 ctn. of 12 ($7.49 ea.) KC 1155$69.99 deliVered srP

The FTD® FAiThFUL BLeSSingS™ BoUqUeT – fBB*White ceramic vase emblazoned with a metallic-look cross. 31/4" sq. opening x 67/8"h.

$65.88 ctn. of 12 ($5.49 ea.)2 Plus: $53.88 ctn. of 12 ($4.49 ea.) KC 0650$59.99 deliVered srP

The FTD® AnniVeRSARy BoUqUeT - ANVLustrous handcut glass vase. 4" dia. x 7"h.

$83.88 ctn. of 12 ($6.99 ea.)2 Plus: $71.88 ctn. of 12 ($5.99 ea.) KC 0854$59.99 deliVered srP

The FTD® So in LoVe™ BoUqUeT - silClear handcrafted oval glass features oval handcut accents. 8"w x 31/2"d x 8"h.

$95.88 ctn. of 12 ($7.99 ea.) 2 Plus: $83.88 ctn. of 12 ($6.99 ea.) KC 1005$59.99 deliVered srP

*2-letter codes change to 3-letter codes on September 1, 2011.

el elBfB fBBCP CPPBH BHB

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MP 41Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate 2 Plus/buy 2 or more cartons per itemMP 40 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.com

The FTD® BiRThDAy WiSheS™ BoUqUeT By BeTTeR hoMeS AnD gARDenS® – BWB exclusively for Better homes and gardens®. This green glass vase features a reverse conical shape and an eye-catching hand-blown teardrop in its clear base. 6"w x 31/4"d x 6"h.

$77.88 ctn. of 12 ($6.49 ea.) 2 Plus: $65.88 ctn. of 12 ($5.49 ea.) KC 1006$64.99 deliVered srP (includes Better homes and gardens® licensing participation)

The FTD® SenDing ThAnkS™ BoUqUeT By BeTTeR hoMeS AnD gARDenS® – sTXexclusively for Better homes and gardens®. Subtle styling makes this pink glass vase a memorable keepsake. it features an elegantly tapered clear base with a hand-blown teardrop. 6"w x 31/4"d x 6"h.

$77.88 ctn. of 12 ($6.49 ea.) 2 Plus: $65.88 ctn. of 12 ($5.49 ea.) KC 1009$59.99 deliVered srP (includes Better homes and gardens® licensing participation)

garden fresh beauty

The FTD® BiRThDAy BoUqUeT - BdyThis green ceramic cube is a proven customer favorite. includes “happy Birthday” tag and striped ribbon. 5" sq. x 5"h.

$70.08 ctn. of 12 (vase $4.99 � accessory set $0.85 ea.)2 Plus: $58.08 ctn. of 12 (vase $3.99 ~ accessory set $0.85 ea.) KC 0995$39.99 deliVered srP

e v e r y d ay

birthday surprises!

The FTD® PeRFeCT BiRThDAy giFT BoUqUeT - BCB ~ BCGWater-resistant bag perfect for birthday bouquets!hard liners included. 5"w x 31/2"d x 7"h.

$42.96 ctn. of 24 ($1.79 ea.)KC 1152$39.99 deliVered srP

BCG

BCB

ftd® – the flower experts™

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MP MP 42 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.com MP 43Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate Stuffers available 2 Plus/buy 2 or more cartons per item

The FTD® TiMeLeSS TRADiTionS™ BoUqUeT – TTB

The FTD® Big hUg™ BoUqUeT – BHB*

The FTD® Thinking oF yoU™ BoUqUeT – THuThe FTD® TiMeLeSS TRADiTionS™ BoUqUeT – TTBRichly colored purple glass vase is a terrific shape for floral design. Design grid included. 51/2" dia. opening x 6"h.

$83.88 ctn. of 12 ($6.99 ea.)2 Plus: $71.88 ctn. of 12 ($5.99 ea.) KC 0909$49.99 deliVered srP

The FTD® Big hUg® BoUqUeT – BHB*Ceramic vase with adorable 6"h plush bear. 33/8" dia. opening x 67/8"h.

$65.88 ctn. of 12 ($5.49 ea.)2 Plus: $53.88 ctn. of 12 ($4.49 ea.) KC 0677$39.99 deliVered srP

thinking of you

The FTD® SWeeT DReAMS® BoUqUeT giRL – sWG Boy – sWBCeramic vases with baby footprints. 41/2" dia. x 4"h.

$59.88 ctn. of 12 ($4.99 ea.)2 Plus: $47.88 ctn. of 12 ($3.99 ea.) KC 0871 - Girl KC 0870 - Boy$39.99 deliVered srP

newborn love

e v e r y d ay

The FTD® MoTheR’S ChARM™ BoUqUeT giRL – CBG Boy – CBBCeramic vases with removable charm bracelet. 41/2" dia. opening x 61/2"h.

$95.88 ctn. of 12 ($7.99 ea.)2 Plus: $83.88 ctn. of 12 ($6.99 ea.) KC 1151 - Girl KC 1150 - Boy$56.99 deliVered srP

CrB CrGAll rose versions

*BH becomes BHB on September 1, 2011.

ftd® – the flower experts™

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MP MP 45Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.com44

e v e r y d ay

add a little something extra

The FTD® goDiVA® ChoCoLATe giFT - GdVLet your customers indulge themselves and others with godiva’s Chocolate gift Box. This delectable 8-pc. assortment features milk, dark and white chocolate on the outside with indulgent fillings on the inside. To guard against melting, chocolates ship weather permitting. net wt. 3.4 oz. kosher.

$240.00 ctn. of 24 ($10.00 ea.) 2 Plus: $216.00 ctn. of 24 ($9.00 ea.) KC GodiVA$17.99 srP

ftd® – the flower experts™

The FTD® PiCk-Me-UP® BoUqUeT – PiCClear glass vase with gold band. 31/2" dia. x 7"h.

$83.88 ctn. of 12 ($6.99 ea.) 2 Plus: $71.88 ctn. of 12 ($5.99 ea.) KC 1040 $49.99 deliVered srP

for that special someone

Pick-Me-Up® is a registered trademark of Dillon Floral Corporation used by FTD under license.

As featured in The FTD® RoSe & goDiVA® BoUqUeTS - rGr & rGd

rGrRed version

rGdPink version

The FTD® BeCAUSe yoU’Re SPeCiAL™ BoUqUeT - Bysgreen translucent glass vase with elegant beads. 4" dia. opening x 51/4"h.

$71.88 ctn. of 12 ($5.99 ea.)2 Plus: $59.88 ctn. of 12 ($4.99 ea.) KC 0851$49.99 deliVered srP

ftd® – the flower experts™

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MP MP

everyday

BeST SeLLeR CoMBo PACk – $164.99 ~ 6 of each KC 1175

The FTD® Faithful Blessings™ Bouquet (fBB)

The FTD® Anniversary Bouquet (ANV)

The FTD® Comfort Planter (CPP)

The FTD® Because you’re Special™ Bouquet (Bys)

The FTD® Thinking of you™ Bouquet (THu/TTB)

The FTD® Birthday Bouquet (Bdy)

The FTD® Perfect Birthday gift Bouquet (BCB/BCG)

The FTD® Big hug®Bouquet (BHB/BH2)

The FTD® Pick-Me-Up®Bouquet (PiC)

The FTD® Birthday Wishes™ Bouquet by Better homes and gardens® (BWB)

The FTD® Sweet Dreams® Bouquet Boy (sWB) ~ girl (sWG)

SyMPAThy CoMBo PACk – $137.99 ~ 6 of each KC 1173

everyday combo packs from ftd®

ordering details

ftd® marketplace™ ordering details & benefits

To oRDeR oR FoR MoRe inFoRMATionCALL 1-800-767-4000 ~ ViSiT WWW.FTDi.CoM

eXTeNded orderiNG Hours: We understand how busy you are, so we keep our sales and customer service call centers open Monday through Friday 8:00 am to 5:00 pm CST. For added convenience, you may fax or send your order through your Mercury terminal 24 hours a day.

fax: 630-719-4861

Mercury: 90-0233AA

email: [email protected]

Website: www.ftdi.com

sHiPPiNG: in-stock everyday merchandise is shipped within 3 business days of the date the order is placed. holiday merchandise begins shipping approximately 2 months prior to the holiday. Products are shipped from various locations, so your order may arrive in more than one shipment. To help you manage your FTD deliveries, an FTD order Confirmation is transmitted to your shop via Mercury at the time of order. A packing list is affixed to the first carton of each shipment. FTD is charged by Fedex for each carton shipped. The Fedex charge is based on the weight of the carton and not the value of the carton. Therefore, we charge a minimum per carton to cover the Fedex charges.*

CoNTiNeNTAl us: FTD charges a shipping and handling fee of 20% of the value of each carton with a minimum of $5.95 per carton. Please allow 7-10 business days for delivery once product has shipped. CANAdA: FTD charges a shipping and handling fee of 20% of the value of each carton with a minimum of $8.95 per carton. Please allow 14-17 business days for delivery once product has shipped. AlAsKA, HAWAii: FTD charges a shipping and handling fee of 22% of the value of each carton. For items that are direct-shipped from FTD, there is a 5 carton minimum per order. items that are direct-shipped from one of FTD’s preferred partners have a minimum freight charge of $10.95 per carton. Please allow a minimum of 4 weeks for delivery once product has shipped. PuerTo riCo: FTD charges a shipping and handling fee of 22% of the value of each carton with a minimum of $10.95 per carton. Please allow a minimum of 4 weeks for delivery once the product has shipped.

All oTHer desTiNATioNs: Delivery times and pricing will be quoted on a per order basis.

rusH deliVery: if you need to receive your product within a short time frame, we are happy to send your order via next day or 2nd day air at your request. you will be charged the cost of air freight.

eXTeNded PAyMeNT TerMs: All members in good standing have the option of distributing payments in three equal installments over a 90-day period (orders must total $150 or more). Finance charges apply. extended payments on all products, including holiday products, begin the month the product is shipped. Sorry, extended payment terms are not available for Fresh Flower purchases.

deferred BilliNG: Billing for holiday codified purchases will appear on your Clearinghouse Statement the month prior to the holiday.

reTurNs: Prior to returning merchandise, you must call an FTD Marketplace Customer Service Representative at 1-800-767-4000 (option 2) for approval. Full cases of merchandise in their original cartons may be returned within 30 days of receipt of product (does not apply to apparel, gourmet or shop supplies). holiday product must be returned prior to the holiday; no returns will be accepted afterward. A restocking fee of 35% of the value for each carton with a minimum of $20 per carton will apply. Return of merchandise is the responsibility of the purchasing member. Contacting a representative is very important to ensure you will be properly credited for returned product. if product is refused at time of delivery, there is no guarantee that you will be credited.

dAMAGed MerCHANdise: if you receive damaged merchandise, contact an FTD Marketplace Customer Service Representative immediately. Damage claims must be made within 24 hours of receipt of product. Please inspect all products upon receipt.

NoN-deliVered MerCHANdise: in the event your products have not been delivered, contact an FTD Marketplace Customer Service Representative at 1-800-767-4000, (option 2) to initiate a trace.

*Special shippping charges apply for orders placed with FTD’s preferred partners U.S. Balloon and Marian heath. Please ask a representative for more details.

exCePTionAL BeneFiTS WiTh FTD® MARkeTPLACeBrand recognition : When you display the FTD logo and FTD products, you are affiliating your business with one of the most recognized and respected brand identities in the world! Customers worldwide identify the FTD logo with quality and excellence in floral design.

national advertising support: When you purchase our branded, codified products, you benefit from a dynamic national advertising campaign. FTD advertising will make billions of impressions on potential customers through consumer magazines and on the Internet. FTD members are also offered free ad slicks and radio scripts to use in their local areas.

local advertising support : Create your own direct mail campaigns with professionally designed calendars, statement stuffers, magnets and more that can be inexpensively customized with your shop imprint/logo. See pages 52-57. one-stop shopping : FTD Marketplace offers you the widest variety of competitively priced floral products available through a single source, and our branded products are available exclusively to FTD Members. You can order glassware, baskets, fresh flowers, imprint materials and more by calling 1-800-767-4000. We also offer you powerful business technology. Discover how our Mercury Technology systems can help your business grow. For more information, call Technology Sales at 1-800-767-3222.

24/7/365 shopping: Visit www.ftdi.com and shop in the comfort of your home or office!

personal attention : Our helpful and knowledgeable Marketplace Representatives are eager to satisfy your ordering needs. Whatever the product, whatever the quantity, they will make ordering as quick and simple as possible so that you can get back to meeting the demands of your customers. Our Customer Service Representatives are available to answer any questions you may have regarding shipments or any other after-order inquiries.

Beginning 02/10/09, retailers are required to feature warning labels in catalogs and website pages from which consumers can directly purchase toys and games that have choking hazard labels or include latex balloons. a couple of examples are noted below.

Warning: choKing haZard Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.

Warning choKing haZard: Small parts not for children under 3 years.

Warning consumption haZard: Flowers are not for consumption.

BiRThDAy CoMBo PACk – $137.99 ~ 6 of each KC 1180

The FTD® Mother’s Charm™ Bouquet Boy (CBB) ~ girl (CBG)

BABy CoMBo PACk – $83.88 ~ 3 of each KC 1172

The FTD® eternal Light™ Bouquet (elB)

*2-letter codes will change as of September 1, 2011.

el elBfB fBBCP CPPBH BHB

46 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.com Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate 2 Plus/buy 2 or more cartons per item MP 47

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MP MP

MArKeTiNG MATeriAls

2012 DATeBookMArKeTiNG TiPs: •Usethemasgiveawaysatyourholidayopenhouse

•Useasanincentivewithyourlocalcustomers

•Sharewithclientsandmembersoflocalbusinesses

•Perfectlysizedtofitinapurse

m a r k e t i n g m at e r i a l s

2012 WALL CALenDARMArKeTiNG TiPs:

•Displaythemonyourcounterinthedisplayeasel

•Usethemasgiveawaysatyourholiday promotional events

•Mailthemasholidaythankyou’stoenhanceyour relationships with ViP customers

•Distributethemtocorporatelobbies,localbusinesses, church groups, hospitals, bridal shows and other high-traffic areas to gain wide exposure for your business

•AvailableinFrench

quANTiTy iMPriNT BlANK100-300 $0.69 $0.64

400-900 $0.64 $0.59

1,000-4,900 $0.59 $0.54

5,000 & UP $0.54 $0.49

2012 dATeBooK PriCes (Per PieCe)

noTe: Shipping begins 09/07/11. Minimum order size is 100. orders must be in increments of 100. imprint and blank orders must separately meet the minimum quantities.

quANTiTy iMPriNT BlANK100-300 $0.99 $0.94

400-900 $0.94 $0.89

1,000-4,900 $0.89 $0.84

5,000 & UP $0.84 $0.79

2012 WAll CAleNdAr PriCes (Per PieCe)

quANTiTy iMPriNT BlANK100 $0.20 $0.15

200 & UP $0.18 $0.14

2012 WAll CAleNdAr eNVeloPe PriCes (Per PieCe)

noTe: Shipping begins 09/07/11. Minimum order size is 100. orders must be in increments of 100. imprint and blank orders must separately meet the minimum quantities. French wall calendars will be charged at the Canadian exchange rate.

noTe: Shipping begins 09/07/11. Minimum order size is 100. orders must be in increments of 100. imprint and blank orders must separately meet minimum order quantities.

free display easel with your initial 2012 wall calendar order

The prominent and professional way topresent your 2012 wall calendars and business card magnets. Additional easels available.

$12.45 ctn. of 5 ($2.49 ea.)

(Display easel Size: 85⁄8" x 107⁄8")

our 2012 wall calendar design bursts into bloom with arrangements from the FTD Floral Selections guide and places your business name and contact information right at their fingertips.

(open Size: 8" x 6 1⁄2")

(Cover, Folded Size: 8 1⁄2" x 10 7⁄8")

(Cover, Folded Size: 4" x 6 1⁄2")

Your Imprint Here1234 Main StreetDowners Grove, IL 123451-800-123-4567www.yourwebsitehere.com

(open Size: 8 1⁄2" x 21 3⁄4")

i m p r i n t m a r k e t i n g m at e r i a l s

3-STeP eASy oRDeR AnD ConFiRMATion PRoCeSS

september 2012 The FTD® Bountiful Garden™ Bouquet (B4-4418d)

Call 1-800-767-4000 or order online at www.ftdi.com /membermarketing/imprint

reCeiVe CoNfirMATioN 1-2 business days by fax 3-5 business days by mail Rush orders will not be confirmed unless custom pricing or custom offers are requested

As A reMiNder…CoNfirMATioN ProCessyou will receive a confirmation of quantity ordered and your imprint/logo by fax within 1-2 business days of your order (3-5 business days by mail). Please sign and send the confirmation back within 7 BUSineSS DAyS (or date indicated on confirmation). if you do not sign and return your confirmation by the date indicated, your order will be released to our print department. FTD will not be held responsible for any typographical or quantity errors resulting from your confirmation not being signed and returned. CAnCeLLATion PoLiCy: if an imprinted order must be cancelled, it MUST be cancelled on or before the date indicated on your confirmation. FTD will noT issue credit for your imprint order if not cancelled on or before date indicated.

oRDeRing iS eASy•Decidewhatyouwantyourshopimprinttosay.Yougeta

maximum of 5 lines; 50 characters per line (including spaces).

•Haveyour“MyShop”logoartready.

•LetusknowifyouhaveaCustomOrdersuchasCustomPricesfor everyday Stuffers.

•IfyouhaveaCustomOfferforpostcards,pleasehaveitreadywhen you call.

ARRiVAL TiMe & RUSh oRDeRS

Standard processing is 5-7 weeks (plus shipping time) for imprinted items and 3-5 working days (plus shipping time) for blank items. Rush orders are available if you desire your products sooner than normal. A $30 rush fee will apply and shipping will be charged at the actual freight rate. Rush orders are subject to individual item shipping schedules and cannot be confirmed in writing. next-day delivery is not available.

1

2

3Your Imprint Here1234 Main StreetDowners Grove, IL 123451-800-123-4567www.yourwebsitehere.com

January 2012The FTD® Special Blessings™ Bouquet (S9-4455d)

february 2012 The FTD® True Romance™ Rose Bouquet (B21-4387d)

march 2012The FTD® Spirit of Spring™ Basket (B26-4126d)

April 2012The FTD® Bright & Beautiful™ Bouquet (B31-4138d)

may 2012The FTD® Delightful Dream™ Bouquet (B29-4402d)

June 2012The FTD® Pick-Me-Up® Bouquet (PICd)

Pick-Me-Up® is a registered trademark of Dillon Floral Corporation used by FTD under license.

july 2012 The FTD® County Fair™ Basket (B30-4342d)

august 2012The FTD® Daylight™ Bouquet (B33-4431d)

october 2012The FTD® Autumn Passages™ Bouquet (B6-4349d)

November 2012The FTD® Harvest Home™

Cornucopia (B5-4413d)

december 2012The FTD® Lights of the Season™ Centerpiece (B10-4423d)

jAn FeB MAR APR

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Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate 2 Plus/buy 2 or more cartons per itemMP 48 Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.com MP 49

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MP MP

marketing materials

statement stuffersMArKeTiNG TiPs: •Attachonetoeachoutgoingorderandenjoy increased sales

•Slipthemintoyourbillingstatements— they’re the perfect size

•Keepastackonyourcountertospark impulse sales

quANTiTyCusToM or fTd

PriCes & iMPriNT iMPriNT BlANK

500-900 $10.99 $8.99 $6.99

1,000-4,900 $8.99 $5.99 $4.99

5,000 & UP $6.99 $4.99 $3.99

sTuffer PriCes (Per 100)

noTe: Minimum order size for stuffers is 500. Mix and match all stuffers in increments of 100 to meet minimum. Custom, FTD Prices, imprint and Blank orders must separately meet minimum order quantities.

marketing materials

(Back imprint Area)

Mix ’n MATCh spring/summerand fall/winter

stuffers and cash in on big quantity

price breaks!

V1/V6 (Size: 3 5⁄16" x 5 3⁄8")

S1

S3

M3

V3/V7V2

S4

M4

M1/M7

M2

V4/V8

V5 S2

Call 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.comMP 50 Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate 2 Plus/buy 2 or more cartons per item MP 51

M5 M6

note: *FTD suggested retail prices are in U.S. dollars. All SRPs listed here are for Deluxe arrangements (before delivery). Spring/Summer stuffers begin shipping 12/01/11.

2012 sPriNG/suMMer HolidAy sTuffer srPs

iTeM fTd srP* WriTe your CusToM PriCe BeloW

VALenTine’S DAy (V1) $69.99

VALenTine’S DAy (V6) Market Price

VALenTine’S DAy (V2) $44.99

VALenTine’S DAy (V3) $69.99

VALenTine’S DAy (V7) $69.99

VALenTine’S DAy (V4) $49.99

VALenTine’S DAy (V8) $54.99

VALenTine’S DAy (V5) $98.99

SPRing (S1) $49.99

SPRing (S2) Market Price

SPRing (S3) $44.99

SPRing (S4) $69.99

MoTheR’S DAy (M1) $66.99

MoTheR’S DAy (M7) Market Price

MoTheR’S DAy (M2) $44.99

MoTheR’S DAy (M3) $59.99

MoTheR’S DAy (M4) $56.99

MoTheR’S DAy (M5) $49.99

MoTheR’S DAy (M6) $69.99

2011 fAll/WiNTer HolidAy sTuffer srPs

iTeM fTd srP* WriTe your CusToM PriCe BeloW

FALL (F1) $49.99

FALL (F2) $39.99

FALL (F6) $44.99

FALL (F3) $45.99

FALL (F4) $59.99

FALL (F5) $68.99

ChRiSTMAS (C1) $49.99

ChRiSTMAS (C2) $36.99

ChRiSTMAS (C3) $59.99

ChRiSTMAS (C9) $64.99

ChRiSTMAS (C4) $49.99

ChRiSTMAS (C5) $49.99

ChRiSTMAS (C6) $74.99

ChRiSTMAS (C7) $62.99

ChRiSTMAS (C10) $108.99

ChRiSTMAS (C8) $59.99

note: *FTD suggested retail prices are in U.S. dollars. All SRPs listed here are for Deluxe arrangements (before delivery). Fall/Winter stuffers begin shipping 7/18/11.

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MP MP

marketing materials

the bride's guide

MArKeTiNG TiPs:

•Includeoneinyourbride-to-beinformationalpacket after your personal consultation

•Watchthelocalpaperforengagementannouncements and mail one to each bride-to-be along with a personal note

•Leavetheminlocalbridalshopstocreate cross-marketing success

•Sprinklethematlocalandregionalbridalexpos

The wedding market is huge, but like any relationship,

it has to be romanced. how? Leave it up to us.

our one-of-a-kind guide is filled with everything couples need to consider, from bridal

and attendant bouquets to arrangements for the ceremony and reception.

The bride-to-be will especially appreciate the planner for keeping track

of all her selections. Win over the bride and

groom on their special day and your relationship will

last a lifetime!

(open Size: 10 3⁄4" x 8 1⁄2")(Cover, Folded Size: 5 3⁄8" x 8 1⁄2")

VieW ALL 20 PAgeS oF

The BRiDe’S gUiDe www.ftdi.com

quANTiTy iMPriNT BlANK100-400 $0.69 $0.55 $0.44 $0.35

500-900 $0.59 $0.47 $0.34 $0.27

1,000-4,900 $0.49 $0.39 $0.24 $0.24

5,000 & UP $0.39 $0.31 $0.14 $0.14

THe Bride’s Guide PriCes (Per PieCe)

noTe: Minimum order is 100. orders must be in increments of 100. imprint and blank orders must separately meet the minimum quantities. imprint appears on front cover.

quANTiTy iMPriNT BlANK100-400 $0.27 $0.10

500-900 $0.17 $0.10

1,000-4,900 $0.15 $0.10

5,000 & UP $0.12 $0.10

THe Bride’s Guide eNVeloPe PriCes (Per PieCe)

noTe: Minimum order is 100. orders must be in increments of 100. imprint and blank orders must separately meet the minimum quantities.

Your Imprint Here1234 Main Street

Downers Grove, IL 123451-800-123-4567

www.yourwebsitehere.com

marketing materials

magnets

MArKeTiNG TiPs: •Attachtooutgoingorders

•Giveonetoeachwalk-incustomer

•Stockyourboothathomeshowsandbridalfairs

•Passthemoutatanypersonalappearances,partiesor neighborhood street fairs

•Givethemtosalesrepsfromnewspapers,radio and TV stations

•Includeinpacketsyougivetobrides,promattendees, corporate clients

•Belongtoabusinessormerchantassociation?Bringa handful along to meetings and create instant business

quANTiTy PriCe 300 - 400 $0.40 $0.30

500 - 900 $0.38 $0.29

1,000 - 4,900 $0.35 $0.26

5,000 & UP $0.33 $0.25

CouPoN MAGNeT (Per PieCe)

noTe: Minimum order size is 300. orders must be in increments of 100. Blank Coupon Magnets are not available.

quANTiTy PriCe 300 - 400 $0.26 $0.20

500 - 900 $0.24 $0.18

1,000 - 4,900 $0.22 $0.17

5,000 & UP $0.21 $0.16

BusiNess CArd MAGNeT (Per PieCe)

noTe: Minimum order size for each Business Card Magnet is 300. orders must be in increments of 100. Blank Business Card Magnets are not available.

Webgifts®

These handy floral magnets will give your customers a reason to visit or call your shop every time they open their refrigerator or filing cabinet.

yellow Roses Business Card Magnets(Size: 31⁄2" x 2")

CouPoN MAGNeT feATures: • Availablewithyour shop imprint or logo

• Customizeupto 4 coupons with your special offers

• 3linesperofferand 40 characters per line (including spaces)

• Eachcouponis 13⁄4" x 11⁄2"

Coupon Magnet (Size: 3 1⁄2" x 5 1⁄2" sheet)

25% oFF PLUS FRee ShiPPing!

25%off

Plus FRee Shipping on all Magnets!

offer ends 12/31/11

20%sAVe uP To

offer ends 12/31/11

MP 52 MP 53 Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate 2 Plus/buy 2 or more cartons per itemCall 1 800 767 4000 or visit www.ftdi.com Flowers available at: www.FTDFlowerexchange.com

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MP 55Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate MP 54 Call 1 800 688 9998

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MP MP

The FTD® yoU'Re SPeCiAL™ BoUqUeT - f1Bordeaux-hued, flared glass vase with hand-blown teardrop accent in its base. 5" dia. x 8"h.

$83.88 ctn. of 12 ($6.99 ea.)2 Plus: $71.88 ctn. of 12 ($5.99 ea.)

KC 1115$49.99 deliVered srP

F1 STAnDARD F2 STAnDARD

last chance for fall codified!

FALL 2011

F6

The FTD® BoUnTiFUL™ BoUqUeT - f2The FTD® BoUnTiFUL™ RoSe BoUqUeT - f6keepsake ceramic pumpkin, 51/2" dia. opening x 5"oh. you will automatically be codified for F2 and F6. includes lid pic.

$65.88 ctn. of 12 ($5.49 ea.)2 Plus: $53.88 ctn. of 12 ($4.49 ea.)

KC 1118$39.99 deliVered srP ~ f2 $44.99 deliVered srP ~ f6

32

Prices are subject to change, FTD reserves the right to accept or reject orders. Descriptive or typographical errors are subject to correction. Canadian members will be billed in Canadian dollars. Canadian prices are calculated by multiplying the U.S. price by the prior month’s average exchange rate. The exchange rate is updated on or about the first business day of each month; it will apply on the date the order is placed. Prices do not include freight. Excluding FTD Flower Exchange, FTD shipping and handling charges are 20% of the value of each carton with a minimum of $5.95 per carton for the Continental U.S. and $8.95 per carton for Canada. For Puerto Rico the shipping and handling charges are 22% of the value of each carton with a minimum of $10.95 per carton. For Alaska and Hawaii the shipping and handling charges are 22% of the value of each carton and for items that are direct shipped from FTD, there is a 5 carton minimum per order. Also for Alaska and Hawaii, items that are direct shipped from one of FTD’s preferred partners have a minimum freight charge of $10.95 per carton. ®A Registered Trademark of Florists’ Transworld Delivery, Inc. ™ A Trademark of Florists’ Transworld Delivery, Inc. ©2011 Florists’ Transworld Delivery, Inc. Printed in the USA.

Canadian Price/SRP = U.S. Price/SRP x prior month’s average exchange rate Stuffers available 2 Plus/buy 2 or more cartons per item 1

look inside for spring/summer 2012 exclusives!