spruce brand book
DESCRIPTION
Brand book for Spruce craft community.TRANSCRIPT
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we are a craft community,
store & workspace.
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people arenaturallycreative.
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people are so caught up in their hectic lives they forget how they truly are.
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many believe they aren’t creative.
people don’t take the time to make things themselves.
crafting and making has become a rare hobby.
the world is boring and dull as it moves towards being an uncreative & manufactured place.
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spruce will change that.
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– edwin land
“an essential aspect of creativity is not being afraid to fail.”
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you have a chair that has been
sitting in your house that you
don’t know what to do with.
you are tired of your kids
watching endless hours of tv
on the weekends.
your 9-5 job is pretty dull and
doesn’t let you be creative at all.
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you saw a cool project on
pinterest but don’t have
the space for the mess.
you have always wanted
to try and be more creative.
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before
the classes at places like hobby
lobby look really boring.
you wish you could experiment with supplies before you had to purchase them.
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it’s time to get your old sketch
book out again and use your
hands to make things.
you need some new art to hang in your house.
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you need a place that
allows you do to all of
these things.
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creation myth
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We have always been naturally creative. Our friends were al-
ways jealous of our innate ability to envision ordinary things as
colorful and original items, and craft them out of what seemed
like scraps and unwanted materials. One of our favorite things
to do was to find crappy things at thrift stores and make them
into something that looked brand new. We got a thrill out of
this and loved to see people’s faces when we would tell them
we made it ourselves, and didn’t completely understand why
other people didn’t make things too. We were fascinated with
the art of crafting and repurposing, but didn’t really have a
great space to work on our projects with everything we needed.
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so we rented a studio space and set up camp. after a little cleaning up, of course.
over the years, it evolved and grew in popularity. it transformed from a space that only we worked into a store, workspace and a community.
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so we rented a studio space and set up camp.
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how are we
different from all the
other craft stores?
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how are we
different from all the
other craft stores?
1
3
2 You can use our tools and machinery.
It is a creative community that will fit your personality perfectly.
Spruce is a real space that is relevant, hip, and refreshing.
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there is noplace like it.
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spruce is the only craft community that fosters creativity in a hip work environment.
zag
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while we focus on
recycling & repurposing,
we welcome a variety of
all do it yourself crafts.
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product
positioning
style
mission
vision
values
DIY craft community and experimental work space
Relevant projects, unique atmosphere
creativerelevantmodern
to stimulate creative minds
people should want to create things themselves and feel creative and unique
is supportiveis reliableis relevantis creativeis handmade
hipcommunityrelaxed
our:
brand code
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brand code
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helpful neighbor
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think...
martha stewart
mike rowe
oprah
hermoine granger
alton brown
the craftiness of
the handiness of
the community of
the friendship and dedication of
and the experimentation of
brand code
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all combined
into one creative,
awesome space.
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who will we help?
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20-somethings
kids
parents
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how will we help them?
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*our primary target audience
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how will they feel?
brand mind space
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“Whenever I come to Spruce, I feel creative and inspired by all of the relevant demos and awesome atmosphere.”
functional
“I feel that I am capable ofbeing creative and usingunconventional resources tomake something that I am proud of. Spruce fits my personality perfectly.”
“I appreciate that spruce takes the time to find the most relevant projects and tips, unlike other big craft and DIY businesses.”
spiritual
“Spruce is a great creativeresource that helps me makeconnections with othercreative people in a fun, relaxed environment.”
social
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visuals
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logo mark
visuals
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visuals
illustrations
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c: 17 m:22 y:94 k:0
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clarendon
quicksand bold
traveling_typewriter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
typefaces
colors
textures & patterns
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11739 mission roadleawood ks66208
913.475.5865 913.709.394 7
spruceitup.com
emily mullett owner
11739 mission roadleawood ks66208
913.475.5865 913.709.394 7
spruceitup.com
emily mullett owner
11739 mission roadleawood ks66208
913.475.5865 913.709.394 7
spruceitup.com
visuals
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11739 mission roadleawood, k s66208
913.475.5865
spruceitup.com
Mrs. Rita Smith
9400 Wenonga
Leawood, KS
66206
Dear Mrs. Smith:
Opening paragraph: State why you are writing; how you learned of the organization
or position, and basic information about yourself.
Second paragraph: Tell why you are interested in the employer or type of work the
employer does (Simply stating that you are interested does not tell why, and can
sound like a form letter). Demonstrate that you know enough about the employer or
position to relate your background to the employer or position. Mention specific
qualifications which make you a good fit for the employer’s needs. (Focus on what
you can do for the employer, not what the employer can do for you.) This is an
opportunity to explain in more detail relevant items in your resume. Refer to the fact
that your resume is enclosed. Mention other enclosures if such are required to apply
for a position.
Third paragraph: Indicate that you would like the opportunity to interview for a
position or to talk with the employer to learn more about their opportunities or
hiring plans. State what you will do to follow up, such as telephone the employer
within two weeks. If you will be in the employer’s location and could offer to schedule
a visit, indicate when. State that you would be glad to provide the employer with any
additional information needed. Thank the employer for her/his consideration.
Sincerely,
Spruce
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allison granger1296 oak streetlenexa, ks39572
Placestamp here.
Placestamp here.
come see everything we have to offer. from unique supplies, to dynamic classes, we are your go-to store for crafting.
spruce isn’t your average craft store. we pride
ourselves in building a community around our love for
making things. please join us and be a part of spruce!
11739 mission road | leawood, ks | 66208913.475.5865 | spruceitup.com
is new to the neigborhoodfrom
anitra mullett9400 wenongaleawood, ks66206
Placestamp here.
Placestamp here.
11739 mission road | leawood, ks | 66208913.475.5865 | spruceitup.com
may 25that
our traveling workspace will
be in your neighborhood on
1:00 pmbring an old lamp to revive andspruce up!
teaching a $5 workshop!
all supplies will be provided, butbring your creativity and crafting skills!
look out for the spruce
traveling studio coming
near you!
visuals
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jake belinger1296 oak streetlenexa, ks39572
Placestamp here.
bring this post card
in for a free class!
come celebrate your birthday creating some awesome things with us. embrace your inner creativeness and have some fun.
11739 mission road | leawood, ks | 66208913.475.5865 | spruceitup.com
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greta owen sexecutive member
please sign here
1 a birthday discount
3 two free classes a year
5 monthly newsletters
2 exclusive access to our tools & supp lies
4 advanced notice of sales!
6 ...and some surprises along the way!
the perks of joining
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visuals
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