spsnyc - how to sell your intranet
TRANSCRIPT
![Page 1: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/1.jpg)
THANK YOUEVENT
SPONSORSWe appreciated you supporting the New York SharePoint Community!
• Diamond, Platinum, Gold, & Silver have tables scattered throughout
• Please visit them and inquire about their products & services
• To be eligible for prizes make sure to get your bingo card stamped by ALL sponsor
![Page 2: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/2.jpg)
How to sell your Intranet
David C. Broussard@dbroussaSPSNYC – July 25, 2015
![Page 3: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/3.jpg)
What do we want?
Right NOW!!!
A New Intranet
![Page 4: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/4.jpg)
Why do we want a new Intranet Social Integration, Yammer
Integration Cloud First Communities Cross Site Publishing/Content by
Search Display Templates Improved HTML Branding Improved Search (FAST
Integration) OneDrive for Business (Anywhere
Access) Sync Engine SharePoint App Model/Add-Ins CSOM improvements
Managed Metadata Metadata Navigation Content by Search Web Part Office Web App hover panels Easy to share Robust Office Web App
Integration Streamlined Server Architecture Distributed Cache model Claims Based Authentication App Store Cross Browser Compatibility Etc.
![Page 5: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/5.jpg)
Top 10 reasons for an Intranet A centralized location for corporate communications Application and information aggregation Federated Search Identity Management (aka “simpler sign-on”) Knowledge Management and Collaboration Decentralized Content Management Organizational Transparency (aka “silo-busting”) Environmental Sustainability Employee Satisfaction Customer Satisfaction
Source Sean R. Nicholson - http://www.socmedsean.com/do-we-really-need-an-intranet-portal-how-valuable-is-the-technology-you-represent/
![Page 6: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/6.jpg)
What matters most to the user?"Product successes and failures have shown repeatedly that users don't care that much about features. Users only care about achieving their goals." -The Inmates Are Running the Asylum, Alan Cooper
![Page 7: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/7.jpg)
Our Passion is BoundlessWe are passionate about building a new Intranet…why doesn’t everyone follow us?
Can’t they see the value?
Can’t they see how good this will be?
![Page 8: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/8.jpg)
Time – 17+ monthsCost – To Intranets start at $1M and go up, way upResources – The skills and expertise needed for the Intranet are also needed elsewhere
Passion <> Project
![Page 9: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/9.jpg)
How do we remove the roadblocks?
![Page 10: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/10.jpg)
Intranets are Intranet projects are
complex and require a new approach to selling inside your organization
We need an approach that takes this complexity into account and, in fact, leverages that complexity to our advantage.
![Page 11: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/11.jpg)
Sell to the right person
![Page 12: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/12.jpg)
Who is the Customer of the Intranet?
End Users Departments Executives
![Page 13: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/13.jpg)
Who has the budget?
End Users Departments Executives
![Page 14: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/14.jpg)
Our target is the Department Have a mission Have defined goals Have metrics Have budget! Have influence with Executives
![Page 15: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/15.jpg)
But what about the end user?
If you aren’t paying for it, you aren’t the customer…you’re the product
![Page 16: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/16.jpg)
What is the goal of the Intranet? Departments have a
mission that involves the employees
Employees have to accomplish their daily tasks
Intranet provides a way for employees to participate in the mission of the departments while accomplishing their daily tasks
![Page 17: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/17.jpg)
Employee/Customer Experience Employee becomes the focus of the Intranet
because we want to encourage them to come to the Intranet to get their work done
While they are there, they are accomplishing the mission of the various departments without even knowing it
The better the experience to the employee, the more time they will spend on the Intranet and the better they will accomplish the mission of the departments and the company as a whole
![Page 18: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/18.jpg)
How the four “T’s” help you sell your Intranet
Consensus Selling
![Page 19: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/19.jpg)
A New Sales Approach Used to sell complex
solutions Can be used internally as
well as externally Focus on the Four “T’s”
Teach Tension Tailor Take Control
Solve THEIR problems!
![Page 20: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/20.jpg)
![Page 21: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/21.jpg)
What do we need to know in general? What drives your organization? What is your organization good at? Where can your organization improve? How do we define and measure success?
![Page 22: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/22.jpg)
Teach Their time is valuable, use
it wisely Our goal is to get them to
say “Hmm, I never thought of it that way”
Start with “I’ve been thinking about you…”
![Page 23: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/23.jpg)
Tension Can be a good thing
because it encourages action
Show them the potential issues with their current direction
Key element is not to scare them, but to make them slightly nervous
They may not react the way you think they will
![Page 24: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/24.jpg)
Tailor Your solution should be
specific to their issues Use your understanding of
their problems to reduce the tension you have created by offering your solution
![Page 25: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/25.jpg)
Take Control Offer your solution and ask
them how valuable it is to them
Don’t be afraid to ask for budget, metrics, and goals
Bonus structure can be a good place to start
![Page 26: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/26.jpg)
Transform Your Organization
![Page 27: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/27.jpg)
Why do we build an Intranet?
Intranet
Produce
Innovate
Engage
Decide
![Page 28: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/28.jpg)
PIED is WHAT we build, not WHY
Why do we need to Produce
Why do we need to Innovate
Why do we need to Engage
Why do we need to Decide Why do we NEED an
Intranet
Intranet
Produce
Innovate
Engage
Decide
![Page 29: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/29.jpg)
Solve Business Problems Customer Loyalty Employee Loyalty Compliance with processes Process Optimization Lower cost of doing business Increase revenue and sales Innovate into new markets, products, services Etc.
![Page 30: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/30.jpg)
Transformation!
![Page 31: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/31.jpg)
The foundation for innovation as an organization is to first understand your work and organize it effectively
![Page 32: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/32.jpg)
ID Metrics that make sense
![Page 33: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/33.jpg)
But seriously…Metrics Matter Talk to the departments for their
measures of success and report on them separately
Be aggressive in your estimates, but be able to back them up with the numbers
Be ready to constantly measure and re-measure
![Page 34: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/34.jpg)
Deliver Fast and Often
![Page 35: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/35.jpg)
User Expect Rapid and Constant Change…
As long as it is improvement
Business can’t wait 12+ months
http://www.slideshare.net/dbroussa/spsdfw-bottom-up-sharepoint-design
![Page 36: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/36.jpg)
Continuous Improvement…Landing
pageFunctional
AreasPerm Collab
Ad Hoc Collaboration
Personal Collaboration
![Page 37: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/37.jpg)
Opportunity Abounds Business needs change constantly This model allows us to constantly reaffirm the
consensus that we worked so hard for earlier Work with (or create) a governance or steering
committee that sets priorities for each
![Page 38: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/38.jpg)
Summary
![Page 39: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/39.jpg)
Summary Departments are the customer Consensus drives adoption Transform your organization This is just the beginning
![Page 40: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/40.jpg)
QuestionsDavid.Broussard@catapultsystems.comblogs.catapultsystems.com/[email protected]/dbroussaLinkedIn.com/dbroussaSlideshare.net/dbroussa
![Page 41: SPSNYC - How to Sell Your Intranet](https://reader035.vdocument.in/reader035/viewer/2022062711/55ce54d1bb61eb22188b47ba/html5/thumbnails/41.jpg)
THANK YOUEVENT
SPONSORSWe appreciated you supporting the New York SharePoint Community!
• Diamond, Platinum, Gold, & Silver have tables scattered throughout
• Please visit them and inquire about their products & services
• To be eligible for prizes make sure to get your bingo card stamped by ALL sponsor