sql saturday 79 social marketing in 2011 for microsoft professionals
DESCRIPTION
Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (http://solidq.com/sqj), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.TRANSCRIPT
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Mark Tabladillo Ph.D.Microsoft MVP
MarkTab Consulting http://marktab.comSQL Saturday 79 – South Florida – August 13, 2011
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Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (http://solidq.com/sqj), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.
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20 Years in AtlantaConsulting since 1998; Incorporated 2003◦ Part-Time Faculty at University of PhoenixSAS and Microsoft Expert◦ Presenter since 1998 at conferences like TechEd
and SAS Global ForumWeb Development since 1995http://marktab.com @MarkTabNet
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1•How to Discover your Best Personal Focus
2•How to Choose Social Media Partners for
2011
3•How to Commit to Continuous
Improvement
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W. Edwards Deming
Plan
Do
Study
Act
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Develop a PlanDo (Follow) the PlanStudy the PlanAct on what you Learn
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Science Cannot Prove:◦ Logic and Mathematics◦ Metaphysical Truths◦ Ethical Beliefs◦ Aesthetic Judgments◦ Science ItselfHowever, Don’t Underestimate What Can be Measured
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Deming: “They don’t know what to copy”The points in this presentation are:◦ NOT Advice◦ Experiences, Opinions, Recommendations
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MarkTab.Net/MarkTab.Com:◦ empowers and inspires executives, architects and
developers (WHO)◦ with insights from data mining, predictive analytics
and business intelligence (WHAT)◦ to make actionable decisions (WHY)
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1•How to Discover your Best Personal Focus
2•How to Choose Social Media Partners for
2011
3•How to Commit to Continuous
Improvement
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1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical
Model, Logical Model>
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Website; WordPress
SlideShare
Linked In
YouTube
Publishing
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http://marktab.com, http://marktab.netDomains: http://godaddy.comHosting: http://reliablesite.net, http://bluehost.comMetrics: Bing, Google, AlexaSoftware: Dreamweaver, Photoshop Elements, FileZillaMicrosoft Web Gallery: http://www.microsoft.com/web/gallery/
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http://marktab.net/dataminingSoftware: SnagIt, Adobe Photoshop Elements, (Mobile Apps)
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http://www.slideshare.net/marktabSoftware: Adobe Acrobat Professional
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@marktabnethttp://twitter.com/#!/MarkTabNetSoftware: Tweet Deck, Tweet Auto Post, (Mobile Apps)
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Personal http://www.linkedin.com/in/marktabCorporate http://www.linkedin.com/company/marktab-consultingGroups – Draw on your Mission StatementSoftware: (Mobile Apps)
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Personal AccountA “Page” is Recommended for BusinessesSoftware: (Mobile Apps)
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http://youtube.com/marktabnetSoftware: PowerPoint, CamtasiaHardware: Digital Camera (HD Video); Bamboo TabletSSWUG on PowerPivot Analytics http://www.vconferenceonline.com/event/speakers.aspx?id=281
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Online Periodicals◦ Co-Founder SolidQ Journal
http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo
Microsoft Community Articles◦ http://msdn.microsoft.com/en-
us/library/ee412262.aspxMicrosoft Technical Support Forums◦ http://social.msdn.microsoft.com/Forums/en-
US/categories/Software: PerfectIt, StyleWriter
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Website;
WordPress
SlideShare
Linked In
YouTube
Publishing
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Website;
WordPress
SlideShare
Linked In
YouTube
Publishing
SearchEngines Search
Engines
SearchEngines
SearchEngines
SearchEngines
SearchEngines
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1•How to Discover your Best Personal Focus
2•How to Choose Social Media Partners for
2011
3•How to Commit to Continuous
Improvement
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Monitor Your Metrics (Quantitative, Qualitative)Leaders (Architects) Develop FrameworksLearners Study and Share Frameworks
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How To Develop a Social Media Strategy◦ Learn and Refine your Personal Goals◦ Create Physical and Logical Models of Current Social
Media Choices◦ Share your Story to Encourage Your Own Personal
Improvement
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Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd ed.). Boston, MA: The MIT Press.Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery Retrieved September 1, 2010, from http://research.microsoft.com/en-us/collaboration/fourthparadigm/Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj
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Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press.Ferriss, T. (2007). The 4-Hour Workweek. New York, NY: Crown Publishers.Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.
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Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada: Entrepreneur Press.Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants. Hoboken, NJ: John Wiley & Sons, Inc.Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John Wiley & Sons, Inc.
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Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for Film and Television. Beverly Hills, CA: Silman-James Press.Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know. Berkeley, CA: Nolo.
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Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press.Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press.Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. New York, NY: Crown Business.Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style. Washington, DC: IslandPress.
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Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal Press.Clark, R. C., & Mayer, R. E. (2008). E-Learning and the Science of Instruction (2nd ed.). San Francisco, CA: Pfeiffer.Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producer's Survival Guide (3rd ed.). New York, NY: Schirmer Trade Books.
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Levine, M. (2011). The Fine Print of Self-Publishing (4th ed.). Minneapolis, MN: Bascom Hill Publishing Group.Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.
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Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in Business (2nd ed.). Indianapolis, IN: Wiley.Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: O'Reilly Media Inc.