Delivering sustainable solutions in a more competitive world

ERM Creative info-Graphics

Making Information Accessible

Making Information Speak for Itself

Creative info-Graphics are concise visual representations of technical information and

processes. CiGs can be used to express complex ideas in universally understood

forms, to apply abstract information onto specific contexts and to integrate diverse data

into simple conceptual diagrams.

PROJECT

PROPOSALS

BUSINESS

OPPORTUNITIES

MARKETING

Applications:

CiG: Applications and Value Outcomes

Outcomes

Minimises obstacles to

informed consultation.

Enhances accessibility of

reports and improves

stakeholder understanding.

Aids analysis and engagement

with working process and

project impacts.

Value Added: Long-term

Savings £

The uses of Creative info-Graphics vary

depending on the nature of the project and

proposals. CiG can be used wherever

large amounts of data need to be

presented in a clear, concise and

meaningful way, to integrate,

conceptualise and communicate data.

Below: project goals

and working processes

in diagrammatic form.

Above: integrating

proposals into context.

Contact information

For more information about CiG and to discuss applications for your projects, please contact:

Naushad Tahsildar

T: +44 (0)1865 384 922

E: naushad.tahsildar@erm.com

What Are the Benefits of CiGs?

ERM’s Creative info-Graphics minimise obstacles to informed

consultation and enhance the accessibility of reports by rendering

complex technical text into simple images.

Aided by visual representations, clients and stakeholders can more

easily understand the impacts of a project and how it will affect

them, resulting in far fewer questions or objections to a project

than they might otherwise pose if faced with a thick report.

CiGs complement text, summarise data at-a-glance and

reassuringly confirm clients’ understanding of what they have read.

CiGs represent a short-term investment toward

long-term cost savings.

In addition to promoting accessibility of information and minimizing

stakeholder concerns, CiGs can add particular value to companies

working in multilingual contexts.

In contrast to the extensive time and costs associated with

multi-page document edits, translations, and seemingly endless

revisions, a CiG developed for a complex project can be rapidly

put to use in a variety of other project-related materials and

presentations.

Delivering sustainable solutions in a more competitive world

How Information is Received:

40% of people respond better

to visual information than

plain text. - Prentice-Hall, 1986

TACTILE AUDIO

* VISUAL

*