square group - vietnam business - agency... · hacking marketing, scott brinker. typical services...
TRANSCRIPT
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SQUARE GROUP
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Saigon’s event for
Advertising, Digital, Marketing & MediaNovember 2nd 2016 – Ho Chi Minh City
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ABOUT US 1. BUSINESS OPERATION
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ABOUT US 1. BUSINESS OPERATION
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ABOUT US 1. BUSINESS OPERATION
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BRAND-AGENCY RELATIONSHIP
IN DIGITAL AGE
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Facebook fanpage /hethongcoopmartvn
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INCREASING OVERLAP BETWEEN THE REALMS OF MARKETING & SOFTWARE
MARKETING
Brand
Design
Story telling
Audience
insight
Content
Data
Automation
Digital Dynamics
User
Experience
(UX)
SOFTWARE
Algorithm
Code
System
Architecture
Programatic
thinking
Hacking Marketing, Scott Brinker
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TYPICAL SERVICES BRANDS ARE EXPECTING FROM AGENCIES
RESEARCH BRANDED CONTENT PROTOTYPING
BRAND STRATEGY SOCIAL STRATEGY PRODUCTION STUDIO
COMMUNICATION STRATEGY INTEGRATED CAMPAIGNS FULL-STACK DEVELOPMENT
MEDIA PLANNING BRAND ACTIVATIONS DATA & SYSTEM INTEGRATIONS
BRAND DESIGN & IDENTITY CRM STRATEGY MEASUREMENT AND ANALYTICS
EXPERIENCE STRATEGY EXPERIENTIAL MARKETING EXPERIENCE DESIGN & MORE…
What a good mixed of characteristics to manage!
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> 4,300 martech providers in US!
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THANK YOU