HTC Sensation Launch Event

A Presentation by Square Events

Presentation Components

brief and response

designs

walkthrough

PR Q&A

？

Product Positioning

client’s brief

Foster brand love to sustain and share brand patronage and

lasting loyalty.

Emphasize HTC Sensation’s cutting edge advantage: Patented 3D Sense UI, Navigation, Multimedia

Functions

Champion top of mind preference for HTC Phones.

agency response

Integrate corporate positioning in all elements of the event to consistently carry the grounded message made by the corporate brand.

Feature HTC sensation in non-intrusive manner - integrating product

features, corporate and brand positioning.

Highlight features unavailable to competitors

and highlight how HTC Sensation fits in the targets lives, and not

otherwise.

Dealers Partners

Regional and Local VIPs Press Corps

Select Target Audience

Expected Guests 200 People

with every moment and every location simply another experience of the HTC

reality that dwells around us, through us, under and above us all the time.

event idea

Real Sense from All Sides

You Got the Whole World in Your Hands

Intercontinental Hotel SaigonHai Ba Trung

Capacity: 500 pax

a location spot to delight the senses.

InterContinental Asiana Saigon is the premier meeting venue in the city with a wide range of latest technology

banquet and meeting spaces, all located on the same level for delegates convenience.

6 Meeting Rooms 1,176.71m² / 12,666ft² of Meeting Space 6 Sales & Meeting Professionals On Site

Largest Room Capacity: 1,200 Reception Style Largest Room Measurements:38.6m / 126.64ft x 21.2m / 69.55ft (ceiling height = 6.75m / 22.15ft)

Floor plan

Reception

walkthrough

a location spot to delight the senses.

Invitation Design Option 1

requesting the presence

ENVELOPE

personal human approach/style

Insert

personal approach/styleYOU

Invitation Design Option 2

requesting the presence

ENVELOPE

personal human approach/style

YOU

Insert

personal approach/style

Time Content

6.00pm – 6.30pm Welcome guests

6.30pm - 7.00pm Visit HTC’s space

7.00pm – 8.00pm Press Conference for launching HTC Sensation

8.00pm – 9.30pm Gala Diner

9.30pm See off + door gift

Event’s schedule

Event’s Layout

Welcome Guest

Check in at reception table.PGs welcome guests coming inside with business style in white dress.

6.00pm – 6.30pm

Welcome Guest6.00pm –

6.30pm

Special cocktail will be served to HTC’s guests at Wet Bar.

Invite guest to take picture at HTC Photo Corner.

6.30pm – 7.00pm

PGs invite guest to visit hTC’s space to experience the SENSATION

Artist draws 03 boards with the same animation

as website to illustrate the SENSE UI

Artist draws 03 boards with the same animation

as website to illustrate the SENSE UI

SPACE

Full decorate as a HTC official retailer

Ideas: “You Got the Whole World in Your Hand”

Finger drawing tableInteractive Core

Technology

Finger drawing tableInteractive Core

Technology

03 LED/LCD screen show hTC’s TVC

03 LED/LCD screen show hTC’s TVC

SPACE

Sliding door – artist will draw this at last..

When he finished, the door will slide out to open the gate – login to the ball

room.

Sliding door – artist will draw this at last..

When he finished, the door will slide out to open the gate – login to the ball

room.

6.30pm – 7.00pm

SPACE6.30pm –

7.00pm

Launching event – Press Conference 7.00pm – 8.00pm

Mapping effects on

main screen

Mapping effects on

main screen

LCD LCD

LCD

Tone & Manner:3D effects style

Launching event – Press Conference7.00pm –

8.00pm

MC will announce to guest for Opening the

event.

The opening will start by a clip – using 3D mapping effects to illustrate the SENSE UI functions of

SENSATION.

VIP will be introduced and give out a speech for

welcome guests.

Introducing SENSATION with 3D mapping effects

screen

MC will announce to guest for Opening the

event.

The opening will start by a clip – using 3D mapping effects to illustrate the SENSE UI functions of

SENSATION.

VIP will be introduced and give out a speech for

welcome guests.

Introducing SENSATION with 3D mapping effects

screen

Launching event – Press Conference 7.00pm – 8.00pm

Q&A VIP + HTC’s

Vietnam Rep. will answer the

questions from guests.

Q&A VIP + HTC’s

Vietnam Rep. will answer the

questions from guests.

Gala Dinner8.00pm –

9.30pm

Q&A VIP + HTC’s

Vietnam Rep. will answer the

questions from guests.

Q&A VIP + HTC’s

Vietnam Rep. will answer the

questions from guests.

MC & Talents

MC Nguyệt Ánh

Singer Hồ Ngọc Hà

Singer Quang Dũng

Jazz band

Gala Dinner8.00pm –

9.30pm

Gala Dinner8.00pm –

9.30pmF&B

Chinese menu will be selected for this event.

Foyer Designwhite clean french

3 walls with artists drawing

1 2 3

Superimpose rotating HTC Sensation Image.

Product Display & PG’s Model Interaction

You are the Center Line Art Photo Wall

True Sensation Life as Real Caricature Corner

Speech and Product Presentation

During intervals/breaks, 3d clouds float through the

screen.

Artists illustration projected on 4 side screens.

center screen features HTC Sensation Logo and Product

Image.

Dinner

Product Video to be played onscreen.

DoorGifts

Line art caricatureSensation related

Multimedia photo frame.