What is Square Rootz?

Square Rootz is the brainchild of Jessica Jones, Kat Noel and Marly Pierre-Louis, who, in 2007, grew tired of the one dimensional media outlets that either ignore or poorly attempt to target the multifaceted community of Black and Latinos living in urban areas, between the ages of 21 and 35. Considering ourselves Official Street Beaters, who reflect the people we aim to serve and have our hands on the pulse of who and what’s new and undiscovered, we collectively developed an online community space, www.squarerootz.net, that offers an immediate way for us to share information and allow our influential readers to do the same.

EDITORIAL COMMUNITY ADVERTISING BUZZ

Who is an Official Street Beater? Square Rootz’ readers are curious about and interested the world around them and are all about a life well lived. They have a strong desire to be in the know of things that will help make their lives a bit better and more fun. SQUARE ROOTZ READERS ARE DEVOTED 50% visit the site everyday or either 2 to 3 times a week INFLUENCERS 100% are likely to tell others about a new discovery STREET BEATERS 80% go out at least 2 to 3 times a week

50% ARE FEMALE

50% ARE MALE

100% ARE COLLEGE GRADS OR HOLD GRADUATE DEGREES MEDIAN AGE

26 MEDIAN INCOME

$40K

2008 - 2009 Editorial Calendar.

SPECIAL EDITIONS

February – Black Love

March – Woman’s Month

May – Summer Splash

July – Men’s Month

September – Activism & Awareness

November – Health & Wellness

December – Black Celebration

Advertising Options.

Square Rootz realizes that innovative times call for innovative measures, especially when it comes to advertising. That is why we offer several mediums to get your message across to our readers. WEBSITE Stay fresh in our readers mind even after they refresh. Advertisements on our website can take various shapes and sizes and can remain on the site for up to three months at a time. NEWSLETTER

Our newsletter is distributed to our readers twice a month. Have your product delivered directly into the inbox of our readers. Readers use this newsletter to stay up to date on the goings on in their city.

DEDICATED EMAIL When Square Rootz cosigns on something, people take note! Dedicated emails are also sent directly to the inbox’s of our subscribers. These exciting advertorials are written by our staff members and are sure to remain on our readers’ radar.

Ad Dimensions.

Website

TOP & BOTTOM BANNERS

Located on the very top and bottom of the website, a banner is the best location on the site to guarantee maximum exposure of your ad.

726 x 90

RECTANGLES

240 x 150

240 x 280 240 x 250

SKYSCRAPERS

160 x 600 120 x 600

Newsletter These adds appear on the right hand side of the newsletter.

180 x 150

Dedicated Emails

Lead Image 1: 300 x 250

Lead Image 2: 300 x 336

Sky Scraper: 160 x 600 Polaroid: 125x125

In The News.

AUGUST 2008 “For the ladies of Square Rootz, the push and pull of MySpace always trumps traditional marketing when getting the word out about their year-old lifestyle and media collective. They post announcements there for Philadelphia and New York events. They link MySpace friends to the grassroots organization's blog entries. MySpace acts as an indispensable

business tool, says the group's cofounder, Marly Pierre-Louis…” Click here to read full version of article: http://www.philly.com/inquirer/image/20080827_Two_ways_of_seeing_the_sites.html.

JULY 2008

“Maybe it was all the ironic dance parties. Maybe it was the unfortunate leg warmers revival. It definitely had something to do with the VH1 specials. Whatever the case, people finally got sick of the '80s. Leading the vanguard of a new, more relevant nostalgia is Philly/Brooklyn-

based Square Rootz Collective. The street-beating lifestyle and media group will celebrate its one year anniversary with their Square Rootz Hella Hearts You Jam, styled after the glorious summer of '92. Although '92 certainly recalls the halcyon days before George W. (or even feisty White House interns) was a speck in America's eye, Square Rootz is summoning a different kind of history — that of carefree summers. Collective member Marly Pierre-Louis hopes that the rooftop party will help elicit simpler, cheaper times. "We were thinking about childhood summers and how fun they were, because you didn't care about anything. As long as your bicycle had air in the tires, you didn't need money because you had your friends," she says. And so Square Rootz has thrown in all the stomach-churning staples of childhood — jump rope, Hula Hoop and slushies — along with some more grown-up delights, such as catering by South Street eateries Ms. Tootsie's and the Shouk Lounge. Additionally, a DJ will be on hand to spin '90s hip-hop and old-school tunes. Best of all, partygoers are asked to come dressed in '90s gear, which means you can finally break out those cargo pants and baby tees you've been saving just in case.”

JUNE 2008

“You might want that halter in four colors, but your closet isn't so psyched. In fact, it's stuffed, strained and cluttered thanks to your Sunday afternoon retail therapy and is in the process of forming an alliance with your wallet. Fortunately, Square Rootz has a solution to keep the peace. The Philly- and NYC-based collective is taking over the Rotunda with a clothing swap for ladies and gentlemen with threads to spare. In exchange for a bag of shoes, clothes, purses and accessories, attendees will get to "shop" through the unwanted wardrobes of others. Pieces that don't

find a home (i.e. that ill-advised 2007 vest collection you were hoping to unload) will be donated instead of sentenced to a landfill. Think formal vests were actually kind of cute? This is where Jeneen Nicole comes in. The wardrobe stylist (whose work is pictured) is coming down from New York for the day to help confused fashionistas sort through the treasures. "Everyone can't wear skinny jeans," she says. "I just like to help people look great. If you want to look like a magazine shoot, I can try to help you do that. But I will make you look better."

Reader Comments. • I love square rootz already, the website is crazy for aliamichele.com . I am a bag maven, when I see some other chick rockin my “unique bag” my ego is sourly dampen. Clicking through the site has sold me, I know where my next shoulda flava will be purchased!!! LOOVE where you are going with this…MORE!!! - VALERIE • Wonderful intriguing writing. Fantastic engaging website. Congratulations in the creation of Square Rootz. Thanks for this article and enlightening me to this phenomenal filmmaker. Is there anyway to reach him? – JACQUELINE TAYLOR-ADAMS • More great info, squarerootz.net and biggerthanyourblock.com have both made their way into my Favorites folder. Thanks a bunch… - GOURMET • What a great website! Lots of interesting stuff! And I can understand it too! I like the assistance with dealing with collection agencies. I can’t wait to see more info. – ROBERT NOBLES • Keep up the great work sistas. Please continue to educate, enlighten, and encourage our people….. Peace J – JAMAL WHITE • I have been listening to your Square Rootz mix tape all weekend lol! DJ Phsh you’re my fave! Great interview guys! – STACEY

Contact us Already.

For more information about advertising on our website or newsletter email us at info@squarerootz.net.