sr-marketingstrategytemplate

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MARKETING STRATEGY

TEMPLATE

NEW / START-UP BUSINESS

Copyright Stark R eality 20071


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Copyright Stark Reality 2007

PurposeUs th s t mp at to captu th o mat o that

ou to v op a tho ou h ma t st at .Th us th o mat o that ou co ct, a ow th oth v opm t too s, to bu ouma t st at .

This template is divided into the followingquestion sections:

1. Bac ou 32. Ma t 43. Ta t Au c 54. Comp t t o 65. O 76. M ssa s 97. Sa s a Bu P oc ss 108. P c 11

MArkeTing STrATegyTeMPlATe

New / Start Up Business

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1. BACkgrOUnd

A. What bus ss a w ?(What s o s ou bus ss m t th ma tp ac ?)

(23 s t c s)

B. What s v c s a /o p o ucts o w p ov ?(1 pa a aph)

C. What a ou bus ss obj ct v s ov th xt two a s?Be as speci c as possible, and make sure to address the following goals:

numb o custom s r v u Pro t Ma t sha

d. What comp us to sta t th s bus ss?

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2. MArkeT

A. What s th ma t oppo tu t ? What s th ma t s z ?B su to oo at ma t s z w th sp ct to o aph a to ust .

B. How ca th ma t b s m t to o ca custom oup s?

C. What a th ust t s that a u ou succ ss?What ust t s ca h b t ou succ ss?

d. What s th co om c c mat ow a th xt coup o a s?How w th co om c c mat a ct ou bus ss?

e. is ou bus ss o ma t a ct b bus ss c c s o s aso s?i so, sc b how t s a ct .

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3. TArgeTAUdienCe

A. What ma t s m ts a w ta t ( st s m t am a cha act st cs)?What s m ts a w ot ta t ?

B. What o au c a w ta t ? What a ts m mb s mo aph cs a ps cho aph cs( o xamp , what ps th m awa at ht, c u both a s a oppo tu t s)? l st mu t p

au c s o o p o t .

C. What s ou custom s p ma aso o bu o wa t to us ou p o uct o s v c ?

d. Wh wou som o p ou o v sus that o b th comp t t o ? (you m ht wa tto a sw th s ct o o comp t t o a th com bac to th s qu st o .)

e. A th a ssu s o co c s that th ta t au c m ht hav a th s t p o p o ucto s v c ?

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4. COMPeTiTiOn

A. What cat o s o comp t t o th at ou succ ss?

lab ach cat o , a t ts cha act st cs. P o t z th cat o som at st to ast th at .

B. Wh ch compa s pos th at st th at, a how o th t at th ms v s?What st at c o tact ca m ts o th us that th at ou succ ss? l st th st ths

a w a ss s o ach o th s m ts.

C. Wh ch comp t to s hav th a st ma t sha w th ou ta t ma t s m ts?Wh ch comp t to s hav th at st v s b t w th ou ta t au c ?

d. How w w t at ou s v s to b st combat comp t t o ?

e. What ba s to t to th ma tp ac a w c at o ou s v s?

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5. Offering

A. What need is our offering designed to ll? Identify the need for each target audience.

B. What features and associated bene ts does our offering provide? Identify features and associated bene ts for each target audience.

C. How do we deliver the features identi ed in item B? Be speci cthis is the proof that we can do what we say.

d. O th s atu s, wh ch o s t at us om th comp t t o ?

e. What mp ov m ts ca w ma to ou o to b tt m t custom s?

f. What w o s wou ou custom s most us to v op?

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6. MeSSAgeS

A. What does each of our identi ed target audiences know and believe about us to a ?

B. What s th s most mpo ta t m ssa that w must commu cat to All o

ou ta t au c s?

C. What v c ca b us to suppo t th c a m that w ma ou s most mpo ta t m ssa ?

d. l st th s most mpo ta t m ssa that w must commu cat to eACH ta t au c .(Th s m ht o m ht ot b th sam a sw as t m A.)

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6. MeSSAgeS(COnT)

e. What v c ca b us to suppo t th c a ms o ach m ssa st t m d?

f. What happ c ts o w hav to a that w ca c ou commu cat o s?What th bu om us, a wh a th happ ?

G. What kind of personality do we want to portray in our communications? What tone? What avor?

H. What s th t mp ss o about ou compa o o that w wa t c ts a pa t sto ta awa a t ach t act o w th ou compa ?

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7. SAleS AndBUying

PrOCeSSA. What s th p oc ss o s ou s v c s o p o ucts

( st th m sto s th p oc ss)? do w us a o th o ow p oc ss s? d ct p so a sa d ct o sa i ct th ou h cha s

B. Who s vo v , both om ou compa a om ou sa s cha pa t s, achst p o th sa s p oc ss?

C. How o s ou ta t au c bu ou t p o o ?is th pu chas a mpu s bu o a p a pu chas ?

d. What pu chas p oc ss st ps o th m mb s o ou ta t au c o ow?do s th s p oc ss va bas o th v o that th s ct?i th p oc ss o s va , xp a how a /o wh ?

e. What bu c t a o s ou ta t au c us to s ct a o ?

f. What c t a o s ou ta t au c us wh s ct a v o o a ma u actu ?

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8. PriCing

A. How mpo ta t s p c th c s o p oc ss?

(S th Sa s a Bu P oc ss s ct o abov .)

B. What s ou cu t p c st uctu , c u scou ts, p o uct opt o s, bat s, a so o ?do ou custom s u sta t?

C. Wh ch o ou comp t to s s co s th p c a ?What o s th p c a cha o ts o ? How o s th p c a t m ts p c ?

d. What a ou oth comp t to s cha o th o s?

e. What ca b o to uc costs w thout a ct qua t ?

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8. PriCing(COnT)

f. What t a o s o p c o va u , o o both p c a va u , o custom s ma ?

g. What s th p c v va u o ou o as compa to ts p c ?

H. What s v c (s) o w cu t c u th p c o ou p o uct?What s v c s ca w co s ow a th utu ?

i. A comp t t v p c cha s a t c pat th a utu ?

J. What ust t s a o to v p c s ow ?What ust t s a o to v p c s up?

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