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CREDENTIAL

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Page 1: SRC credential

CREDENTIAL

Page 2: SRC credential

CONTENT

about us

what we do

how we do

who we do for

why SRC

our works

Page 3: SRC credential

ABOUT US

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Founded in 2013 by a group of marketing and sales experts , SRC is an unique

agency who focuses on CONTENT CREATION, BTL, DIGITAL MARKETING and

COMMERCE. With a professional team who are selected and assigned specifically

for adapting and achieving the goals of any client’s projects, we are proud to

contribute to our clients’ successful campaigns and society’s benefits. We LOVE,

PASSIONATE and DEDICATE for each masterpiece of work.

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SRC at a glanceWe are proud of cooperation with prestige companies and organizations

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SRC at a glanceThe numbers that we are proud of

30+

Digital products and project in 1

year

20+

On-going clients

85%

Repeat clients

90%

New business from referrals

20+

Team members and associates

100%

Love to work

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WHAT WE DO

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Digital marketing

Creation

BTL

Commerce

Content & Concept

Printing, Packaging,

Sourcing,

Distribution

Production, KOL, License

Seminar, Point of

Sales Material

Digital Marketing

Website – Mobile App -

Game Development

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CREATION

Content & ConceptFor book, booklet, POSM, brochure, image, game, digital content for website, EDM, social network

The key message of brand is must given to consumer in right and suitablecontents. We believe that people will be attracted by a good content of aTVC, packaging, brochure or handbook. This is the reason that in eachcontent we create, we strive to make a lasting, relevant connection betweenbrand and consumer.

Copyright & License For any content we merchandise and produce

ProductionFor creation, translation, edition, design, record, shooting

KOLWith the experts in content creation, we bring the rich content for clients’ marketing campaign andgood value to community. All demands of clients will be served by our full service package fromcreation to shooting with the professional consultancy.

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BTL

SeminarWith KOL in every field, we cooperate with brand to organize seminars for focus customer and experts.

Point of sales materialPOSM - Activation campaign: Booklet, Poster, Leaflet, Brochure, Promotion gift

With the strong experience in marketing and creation, we are proud of bring the best value in good BTL activities to consumer. The key of our success:- Strong and consistent concept with ATL, BTL and Digital Marketing- Experience in seminar organization- Great labor- Strong relationship

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DIGITAL MARKETING

With the increasing growth of Digital marketing, we focus to train anddevelop our production team to meet the global standards and satisfiedthe requirements of clients and users. We specialize in:

Web development: font end, back endContent management system (CMS)Web advertising developmentGamesSoftware applicationsMobile applicationsSocial media applications

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COMERCE

We offer the sourcing service to clients who want to find thequalified suppliers and partners in production, marketing,sales, distribution channel. We specialize in sourcing of F&B,garment, cosmetic, service and industry business and etc.

With the content team and cooperation with qualified printingand packaging factories, we manage and produce the creativebeautiful printing material such as book, booklet, brochure,leaflet, etc. and packaging box.

Printing & Packaging

Sourcing & Distribution

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HOW WE DO

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a high attention to details,

every step of the way.

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For content & concept, we cooperate with famous and prestige partners – First News Publishing House – to

create the qualified works for clients

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WHO WE DO FOR

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we work with partners to create value for brands

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WHY SRC

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the benefits of partnering with us

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OUR WORKS

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COPYRIGHT - CONTENT DEVELOPMENT – PRINTING- SHOOTING

Background: For the year-end promotion, Abbott wants to give thebooks which train the reading skill for babies and todlers

Solution: we make the negotiation with ILC (USA) to by thecopyright of the book collection Baby can read and DVD to produce inVietnam

Impact: hundreds of books and DVD are given to Abbott consumerin November and December 2013

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Background: Samsung wants to give the free gift to their consumer that Samsung users can enjoy the privilege offersby Samsung’s cooperated merchants in Vietnam

Solution: provide consumers attractive deals and discount vouchers with Galaxy Gift and shopMORE applicationin Samsung smartphones and tablets. The project is run by SRC which is started from merchant sourcing to app developmentand viral marketing.

Impact: the application and deals creating a big buzz in society of Samsung users:• over 85,000 user within 06 months• 50% active e-vouchers

MERCHANT SOURCING – APP DEVELOPMENT – PR & DIGITAL MARKETING

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CONTENT AND APP DEVELOPMENT ON SMART TV

Ứng dụng Cẩm nang chăm sóc bé Ứng dụng Trí thông minh của bé

Ứng dụng Truyện của bé

Page 24: SRC credential

COPYRIGHT - CONTENT DEVELOPMENT – PRINTING - EVENT

Background: In occasion of 150 year anniversary of Bayer, Bayerwants to make the environmental campaign for elementarystudents in Vietnam that Bayer will talk about the climate change andencourage children act to protect environment

Solution: by cooperation with First News publishing and Live & LearnOrganization, we publish the books “Trai Dat bi lam sao the” and “Sotay xanh” and organize the events in 20 elementary schools inHCMC, Binh Duong, Long An

Impact: Books and events make a hit in communities about theenvironment education. We get the welcome from schools and parents tocontinue the campaign in 2014

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SOURCING – SALES & DISTRIBUTION

Background: Kum Yang is the popularcompany in Korea with the famousproducts in water purification such asceramic ball, water filter. Kum Yangwant to approach the Vietnam market andimprove the water quality for Vietnamesepeople.

Solution: To establish the business ofKumYang in Vietnam, we find thesuitable partners for KumYang in Vietnamand establish their distribution channel.

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digital production with our team’s works

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Website production

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Nestlé | 100 years presence in VietnamWebsite production | iPad & iPhone application

Background: Nestlé wants to be perceived asa brand that embraces Vietnamese culture withdignity and respect

Solution: provide consumers a livelyexperience with a website illustrating the societyscene during the last 100 years. The artwork couldbe changed due to periods of time, at each point,audience could see the movements of culture,society along the history through beautifulvisualization. In addition to keep visitors hooked tothe campaign, we celebrated lucky draw to win dailyprizes and opened quiz about Vietnamesehabits/customs to build more interactive activities.

Impact: the website & application creating abig buzz in society:• 1,281,225 total visits in 100 days• highest traffic in a day: 50,000 visits• visitors stay average 3.06 minutes on site• 45,000

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Background: In Vietnam, Windows recently itis no longer seen as innovative and stylishanymore. On the release of Windows 8, Microsoftwants to convey the new message: "Windows 8 isthe breakthrough operating system with newfeatures that can be used not only for PC’s but alsofor other devices such as smart phones and tablets.“

Solution: The best way to tell customersabout a new product is to let them experience andtalk about it. We worked on a micro-site imitatingWindows 8 operating system with blocks of amazingmono colors. Besides that, we also encouragedvisitors to pre-order Windows 8-powered devices &gave them chances to share what they think aboutWindows 8 through mini contest “The 8 greatestsurprising experiences”.

Impact: The website attracted 455,468 visitswithaverage 01:25 minutes on site. The contest inspired7,691 contestants to share their thoughts with 457preorderedproducts.

Microsoft | Windows 8 launchingWebsite production: pre-order, contest

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Background: With mission of helpinghousewives have more time to enjoy life,BlueStone asked us to create highly interactive toolsto let audience experience the products to fullextent.

Solution: We wanted to create a platform tomaximize consumers’ virtual interaction andengagement with products’ functions.On that purpose, we came up with a Big idea – anonline kitchen where visitors can feel free to enjoycooking! For the first time, people can taste whatthey virtually cooked.

Impact: In the first 6 weeks: the websiteattracted 125,731 unique visitors to spend average2,8 minutes on interactive activities; 2,104 mealswas delivered.Moreover, 315,846 is the number of views for theviral clip.

Bluestone | Virtual cook – real mealWebsite production | Viral clip production

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Honda | CR-V 2013 launchingWebsite production

Background: To support the launch ofHonda CR-V 2013, Honda asked us to createsomething striking and trendy with updateddesign advances.

Solution: A website introducing all cars’features in interactive ways with excitingthemed journey was our final decision. Weimpressed viewers step by step with handsketching of CR-V was completed partially duringteasing week to inspire viewers with nice anglesof the car. And then, we came up with the CRVjourney at the launching day, users could exploreoptimal features of the car.

By utilizing Parallax & Vertical Scrolling,Responsive & Adaptive Web Design and HTML5,we created the micro-site with faster loading timeand smooth effects that people could reallyenjoy.

Impact: The website attracted 235,468quality visits with average 03:25 minutes onsite to discover the car features.

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Mobile applicationSmartphone & tablet application

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Belvedere Vodka

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DOVE

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Tiger Beer Heist

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If you set your mind on cooperating with us, please contact:

Mr. Tran Duc ThuanDirectorSRC CO., LTDHP: (+84) 0905.815.079Email: [email protected]: tran_duc_thuanAdd: Fl.5, HD Tower, 25bis Nguyen Thi Minh Khai,

Dist.1, HCMC, VietnamTel: (+84) 08.6288 5033Fax: (+84) 08.54041769