SRES® DESIGNATION & CURRICULUM

NAR’s Seniors Real Estate Specialist® (SRES®) designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+ real estate market.

The SRES® designation is the only real estate designation addressing the needs of today’s home buyers age 50-plus within your market.

This unique designation is designed for the real estate agent who wants to focus on working with mature clients through major financial and lifestyle transitions. When you earn the SRES® designation you’ll learn how to:

• Identify the power of generational demographics.• Develop and maintain marketing skills.• Counsel local seniors rather than selling the family home.• Use team-building skills with other SRES® professionals.• Understand the implications of tax laws, probate and estate planning.• Create a unique marketing opportunity that separates you from the competition.

2-DAY COURSE $250

HOW TO EARN THE SRES® DESIGNATION

Complete the two-day SRES® designation course.Be in good standing with the National Association of REALTORS®.Active membership in the SRES® Council. (New designees receive one-year membership in the Seniors Real Estate Council® FREE. Annual dues are $99 each year thereafter.)

SRES® Designation

Thursday, October 26, and Friday, October 27, at the Fresno Association of REALTORS®

You will also be listed online in the SRES® referral database which provides direct client contact and referrals from other SRES® designees.