srikari- mcdonald's case study
TRANSCRIPT
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Want to pamper
Your taste buds?
McD
McDonald’s -MINI CASE STUDY
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McDonald’s serves 70million people each day, all over the world!!!
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INCEPTION?
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It all started with the famous
15-cent HAMBURGER
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YES, IT IS A TRUSTED BRAND
WHICH HAS RECIEVED A LOT OF
LOVE
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A BRAND is a promise between the firm and
consumer.
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And
Next?
Building Brand Equity
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LOGOSSLOGANS
SERVICE PACKAGES
ELEMENTS OF BRAND EQUITY
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• McD always stood as a showstopper with its unique symbol and the
McD MAN
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Attractive TAGLINE: Most of its customers gets connected to it by its unique TAG.
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CORE BRAND VALUES
• Introduction of $1 menu, attracted teenagers and lower-income consumers.
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Mc. Aloo tikki was the first Indianised flavour that grabbed many eye balls and gained a lot of
attention...
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Something for kids toooo......
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Always updated technologically
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A life without a cause is life without effect.
Has been there through years to help children with leukaemia.
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Due to its qualified BRAND EQUITY, it was successful in introducing in Secondary Association, the successful McCafe
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BIG FAT
New healthy pop-ups such asSUBWAY, PANERA BREAD, etc.
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Quality of food – always an issue
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McDonalds makes enough money to be the world’s 90th largest economy but has paid least wages to the employees.
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What is a Brand?
How to build Brand Equity
What are the risks being faced?
SUMMARY
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Disclaimer Created by Srikari Sharma , VIT VELLORE
during marketing internship by Professor Sameer Mathur, IIM LUCKNOW.