Women Entrepreneurship in Women Entrepreneurship in India: Some AspectsIndia: Some Aspects

Arti Pradhan mba

women

Why do Women Take-up Why do Women Take-up Employment?Employment?Push Factors

◦ Death of bread winner◦ Sudden fall in family income◦ Permanent inadequacy in income of the family

Pull Factors◦ Women’s desire to evaluate their talent◦ To utilize their free time or education◦ Need and perception of Women’s Liberation, Equity etc.◦ To gain recognition, importance and social status.◦ To get economic independence

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Categories of Women Entrepreneurs Categories of Women Entrepreneurs

Women in organized & unorganized sector

Women in traditional & modern industries

Women in urban & rural areasWomen in large scale and small scale

industries.Single women and joint venture.

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Categories of Women Entrepreneurs in Categories of Women Entrepreneurs in Practice in IndiaPractice in IndiaFirst Category

◦ Established in big cities◦ Having higher level technical & professional qualifications◦ Non traditional Items◦ Sound financial positions

Second Category◦ Established in cities and towns◦ Having sufficient education◦ Both traditional and non traditional items◦ Undertaking women services-kindergarten, crèches,

beauty parlors, health clinic etc.

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Categories of Women Entrepreneurs in Categories of Women Entrepreneurs in Practice in India (Contd.)Practice in India (Contd.)

Third Category◦Illiterate women◦Financially week◦Involved in family business such as

Agriculture, Horticulture, Animal Husbandry, Dairy, Fisheries, Agro Forestry, Handloom, Powerloom etc.

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Supportive Measures for Women’s Supportive Measures for Women’s Economic Activities and EntrepreneurshipEconomic Activities and Entrepreneurship

Direct & indirect financial supportYojna schemes and programmesTechnological training and awardsFederations and associations

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Direct & Indirect Financial SupportDirect & Indirect Financial SupportNationalized banksState finance corporationState industrial development corporationDistrict industries centersDifferential rate schemesMahila Udyug Needhi schemeSmall Industries Development Bank of

India (SIDBI)State Small Industrial Development

Corporations (SSIDCs)

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Yojna Schemes and ProgrammesYojna Schemes and Programmes

Nehru Rojgar YojnaJawahar Rojgar YojnaTRYSEMDWACRA

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Technological Training and AwardsTechnological Training and Awards

Stree Shakti Package by SBIEntrepreneurship Development Institute of IndiaTrade Related Entrepreneurship Assistance and

Development (TREAD)National Institute of Small Business Extension

Training (NSIBET)Women’s University of Mumbai

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Federations and AssociationsFederations and Associations

National Alliance of Young Entrepreneurs (NAYE) India Council of Women Entrepreneurs, New DelhiSelf Employed Women’s Association (SEWA)Association of Women Entrepreneurs of Karnataka

(AWEK)World Association of Women Entrepreneurs (WAWE)Associated Country Women of the World (ACWW)

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Women Entrepreneurship in IndiaWomen Entrepreneurship in India

States No of Units Registered

No. of Women Entrepreneurs

Percentage

Tamil Nadu 9618 2930 30.36

Uttar Pradesh 7980 3180 39.84

Kerala 5487 2135 38.91

Punjab 4791 1618 33.77

Maharastra 4339 1394 32.12

Gujrat 3872 1538 39.72

Karnatka 3822 1026 26.84

Madhya Pradesh

2967 842 28.38

Other States & UTS

14576 4185 28.71

Total 57,452 18,848 32.82women

Women Work ParticipationWomen Work ParticipationCountry Percentage

India (1970-1971) 14.2

India (1980-1981) 19.7

India (1990-1991) 22.3

India (2000-2001) 31.6

USA 45

UK 43

Indonesia 40

Sri Lanka 35

Brazil 35

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Women Entrepreneurship in IndiaWomen Entrepreneurship in India

Earlier there were 3 Ks◦ Kitchen◦ Kids◦ Knitting

Then came 3 Ps◦ Powder◦ Pappad◦ Pickles

At present there are 4 Es◦ Electricity◦ Electronics◦ Energy◦ Engineering

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Some examplesSome examples Mahila Grih Udyog

◦ 7 ladies started in 1959: Lizzat Pappad

Lakme◦ Simon Tata

Shipping coorporation◦ Mrs. Sumati Morarji

Exports◦ Ms. Nina Mehrotra

Herbal Heritage◦ Ms. Shahnaz Hussain

Balaji films◦ Ekta Kapoor

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Naina Lal Kidwai, Investment Banker

Fortune magazine listed her as one of the world’s most powerful businesswomen in 2003. India Inc recognises her as one of its most powerful investment bankers. But Naina Lal Kidwai, HSBC’s deputy CEO, can’t be reduced to simple woman-banker equations; her professional vision transcends gender

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Shahnaz Husain, Herbal Beauty Queen She’s the "Estee Lauder of India", with even famous department stores like Galleries Lafayette in Paris, Harrods and Selfridges in London and Bloomingdales in New York stocking her cosmetics, creams and lotions.

women

Vineeta Bali Director, Academic Success

Program she practiced law as a business

litigator for three years, and then as a transactional attorney for the Silicon Valley Law Group for several years. Her main responsibilities as a transactional attorney were in the following areas: mergers and acquisitions, investor financing and corporate funding, business formation and corporate governance, securities compliance for privately held and public companies.

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Lalita Gupte, Banker she’s created a

formidable global presence of what was once a native development finance institution. Account-holders can now bank at ICICI branches in UK, the Far East, West Asia and Canada. With ICICI since 1971, Gupte was the first woman to be inducted on the board in 1984.

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ProblemsProblemsDual role to play at workplace & at

home placeSubordinate to menJust that her being womenNon-awareness of facilities provided by

governmentCompetition with large scale unitsProblems related to marketing

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SuggestionsSuggestions

Procedure of getting finance should be simple

Effective propagation of programmes and yojna

Linkages between product, services and market centers.

Encouragement to technical and professional education.

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