s+s x the well x freehand hotel- art basel 2015
TRANSCRIPT
overview
The Well x Freehand Hotel MiamiDecember 4 :: 12 am - 9 pm
back to back daytime pool parties featuring an array of artists + brands making waves in today’s subculture
Art : Fishe, Dreye
Music : Crew Love Collective
Pop Up : Miss Sabado x Modern Vice
producer
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The Well is a unique hair salon and lifestyle-retail space headquartered in DTLA, offering neoteric designer fashions, hair services, and an experienced in-house marketing and events team.
partner
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Freehand was created for adventurers from around the world who care about exploring new cities with a local point of view and meeting interesting, like-minded people along the way.
fishe
“My work has been influenced by my background in graffiti, world travels, and my formal training from art school. As
an artist, my desire is to express and translate theory
into pieces that depict the juxtaposition between raw vandalism and conceptual street art portfolio. Each
piece becomes a more cohesive representation of my
evolution as an artist.”
dreye
“The creative energy that emanates from Los Angeles has given the art world a new lens; one that is constantly readjusted and refocused on emerging artists. This has pushed me to really get the most out of my work by channeling everything that is my artistic voice into powerful images on a scale the reflects the breadth of my style. Essentially, my work represents a balance between my background in graffiti, developing street art, and evolving design work.”
soul clap
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“ Always pushing new boundaries, always traveling through time and space, The Clap is on a mission to change the world one dance floor at a time. Dr. Funkenstein has taught us well: free your mind, and your ass will follow. ”
wolf + lamb
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“ Wild extremes make up the whole that is Wolf + Lamb. Extrovert and introvert, vegan and carnivore, cancer survivor and social saboteur – drastic differences that have sparked Zev and Gadi’s contributions to dance music for over a decade. The dynamic duo delivers with passionate music that moves hearts, and not just feet.”
nick monaco
“ More than a sound, I have an ethos. Sounds come and go, but what is lasting is a theme or idea or core value. I think there is more of an overarching ethos of open mindedness and it has a deep sound.”
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XLR8R magazine
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Accelerating Music and Culture.That's the creed that drives the people and content that shape XLR8R ("ac·cel·er·a·tor"). XLR8R's editorial is designed to break new artists and challenge cultural paradigms. XLR8R constantly strives to challenge its readers and provide a unique and inspiring experience.
miss sabado x modern vice
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“ Miss Sabado is a girl on the go, always moving & shaking, and this collection is a direct expression of that. Combining Farrah's experiences traveling, following music, and frequenting festivals, with her knowledge and understanding of shoes working as a professional foot model for major fashion brands across the nation, this collection reflects the fun of dance music culture as well as essential elements of comfort & practicality.”
opportunity
an international mecca for art loversdrawing more than 80 K visitors annually
cultural catalyst connecting the creative communitiesspawning special showcases throughout the city at various venues
EXPOSE MARKET INSPIREyour brand to thousands of
attendees
to untapped, cultured
consumers
a captive audience with
your brand
sponsorship
● company name/logo prominently displayed on○ art basel promotions○ printed/ electronic invite○ partner websites○ mentions in social media campaigns○ inclusion and quote in event press release○ name recognition on all media ads/promotions
● recognition in all mentions of the event● custom banner/signage by artists ● premium poolside branding: umbrellas, floats, towels● branded promotional materials in gift bags
GOLD SPONSOR ::$ 5,000
sponsorship
SILVER SPONSOR ::$ 2,500
● company name/logo included on○ art basel promotions○ printed/ electronic invite○ partner websites○ mentions in social media campaigns○ name mention in event press release○ name recognition on all media ads/promotions
● premium pop up for brand activation
sponsorship
BRONZE SPONSOR ::$ 1,500
● company name/logo included on○ art basel promotions○ printed/ electronic invite○ partner websites○ mentions in social media campaigns○ name mention in event press release○ name recognition on all media ads/promotions
● small pop up for brand activation