ss16 win i lose ashley marc hovelle - amh
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SPRING / SUMMER 2016
ASHLEY MARC HOVELLELONDON
For Spring / Summer 2016 we take inspiration from the 1992 cult classic “White Men Can’t Jump”. Referencing the films vibe through quotes, prints, silhouettes, bold statements and rise of street-ball fashion, the collection is titled – WIN OR LOSE.
As the film eloquently explains:
“Sometimes when you win, you really lose, and sometimes when you lose you really win, and sometimes when you win or lose you actually tie, and sometimes when you tie, you actually win or lose. Winning or losing is one big organic globule, from which one extracts what one needs.“
AMH uses 90’s inspired silhouettes including oversized drop shoulder t-shirts, sweatshirts, vest and street-ball shorts. Re-inventing our classic jersey with a sleeker hand feel, we also introduce a new softer, structured interlock fabric for our tailored shorts, trousers and a new zip-through funnel neck jacket.
Alongside our staple heat seal laser cut applications you will find embroidered badges, new invisible glued seams, framis tape detailing and unique binding tape finishes.
ASHLEY MARC HOVELLE uses Hawaiian printed shirts and shorts inspired from Woody Harrelson’s character bringing vibrant blood orange, emerald blue and deep orchid colours to our signature collection.
By using an advanced form of fine digital printing we are able to print vibrantly directly on to black garments. This unique process paved way for our collaboration with artist Anna Glover to create detailed hand painted tropical birds and jungle leaves on our t-shirts, shorts and trousers.
Ashley Marc Hovelle
ASHLEY MARC HOVELLELONDON
WIN | LOSE2
BIRDS TAKE FLIGHT SWEATSHIRT
WIN | LOSE3
ASHLEY MARC HOVELLELONDON
BIRDS TAKE FLIGHT | SHORTS | T-SHIRT
WIN | LOSE4
TROPICAL BIRD T-SHIRT | BIRDS TAKE FLIGHT SHORTS ASHLEY MARC HOVELLELONDON
JUNGLE LEAF | SWEATSHIRT | SHORTS WIN | LOSE5
ASHLEY MARC HOVELLELONDON
WIN | LOSE6
ASHLEY MARC HOVELLELONDON
JUNGLE LEAF | SWEATSHIRT | SHORTS
ASHLEY MARC HOVELLELONDON
WIN | LOSE7
BIRD BELEAVES OVERSIZE T-SHIRT| | JUNGLE LEAF SHORTS
ASHLEY MARC HOVELLELONDON
WIN | LOSE8
BIRD BELEAVES SWEATSHIRT | JERSEY TROUSERS
TROPICAL BIRD | SWEATSHIRT WIN | LOSE9
ASHLEY MARC HOVELLELONDON
BIRD BELEAVES | OVERSIZE T-SHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
TROPICAL BIRD T-SHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
BIRD BELEAVES | SWEATSHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
TROPICAL BIRD | SWEATSHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
JUNGLE LEAF | SWEATSHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
BIRD BELEAVES | SWEATSHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
JUNGLE LEAF | T-SHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
BIRD BELEAVES | T-SHIRTBLACK | 100% COTTON
FINE DIGITAL PRINT
JUNGLE LEAF | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE
FINE DIGITAL PRINT
BIRD BELEAVES | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE
FINE DIGITAL PRINT (FRONT)
JUNGLE LEAF | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE
FINE DIGITAL PRINT
BIRD BELEAVES | TAILORED SHORTBLACK | 97% COTTON INTERLOCK 3% ELASTANE
FINE DIGITAL PRINT (BACK)
ASHLEY MARC HOVELLELONDON
SS16 | ASHLEY MARC HOVELLE | PRODUCT OVERVIEW WIN | LOSE10
ASHLEY MARC HOVELLELONDON
*ADVANCED DIGITAL PRINTING SHOWCASING HAND PAINTED FINE ART
WIN | LOSE11
UNITY | OVERSIZE T-SHIRT
WIN | LOSE12
TWO CAN PLAY | OVERSIZED T-SHIRT | STREETBALL SHORT
WIN | LOSE13
IN THE ZONE | OVERSIZED T-SHIRT
WIN | LOSE14
T-SWEAT LINE | STREETBALL SHORTS
COLLAR SWEAT LINE WIN | LOSE15
WIN | LOSE16
ZIP THRU TOP
OVERSIZE VEST | STREETBALL SHORTS WIN | LOSE17
WIN | LOSE18
OVERSIZE VEST | STREETBALL SHORTS
WIN | LOSE19
DROP SHOULDER | OVERSIZED SWEATSHIRT
HANDS OF UNITY | T-SHIRT | BACK | EMBROIDERED BADGE AT FRONT WIN | LOSE21
BASKETBALL BADGE | T-SHIRT WIN | LOSE21
WIN | LOSE22
WIN | LOSE | SWEATSHIRT
WIN | LOSE | T-SHIRT WIN | LOSE23
FINE DIGITAL HAND PAINTED PRINTS
WIN | LOSE | T-SHIRTBLACK | 100% COTTON
HEAT SEAL APPLICATION
TAILORED TROUSERBLACK | 97% COTTON INTERLOCK 3% ELASTANE
FULLY FUNCTIONING ZIP FLY AND TROUSER STYLE WAISTBAND
UNITY | OVERSIZE DROP SHOULDER T-SHIRTBLACK | 100% COTTON
HEAT SEAL APPLICATION
DROP SHOULDER OVERSIZE T-SHIRTBLACK | 100% COTTON
GLUED SEAMS
WIN | LOSE | SWEATSHIRTBLACK | 100% COTTON
HEAT SEAL APPLICATION
ZIP THRU TOPBLACK | 97% COTTON INTERLOCK 3% ELASTANE
CONCEALED ZIP PULLS | ELASTIC BINDING AT SEAMS
UNITY | OVERSIZE DROP SHOULDER SWEATSHIRTBLACK | 100% COTTON
HEAT SEAL APPLICATION
DROP SHOULDER OVERSIZE SWEATSHIRTBLACK | 100% COTTON
IN THE ZONE | OVERSIZE DROP SHOULDER T-SHIRTBLACK | 100% COTTON
HEAT SEAL APPLICATION
COLLAR-SWEAT LINEBLACK | 100% COTTON
WHITE ZIP| WHITE FRAMIS TAPE ACROSS CHEST | ELASTIC BINDING
TWO CAN PLAY | OVERSIZE DROP SHOULDER T-SHIRTBLACK | 100% COTTON
HEAT SEAL APPLICATION
T-SWEAT LINEBLACK | 100% COTTON
WHITE FRAMIS TAPE ACROSS CHEST | ELASTIC BINDING AT SEAMS
HANDS OF UNITY | T-SHIRTBLACK | 100% COTTON
HEAT SEAL APPLICATION (BACK) EMBROIDERED BADGE (FRONT)
OVERSIZE VESTBLACK | 100% COTTON
ELASTIC BINDING AT SEAMS
BASKETBALL SYMBOL | T-SHIRTBLACK | 100% COTTON
EMBROIDERED BADGE (FRONT)
STREETBALL SHORTSBLACK | 100% COTTON
FINE DIGITAL PRINT
24 WIN | LOSE WIN | LOSE24
AMH | SS16 | PRODUCT OVERVIEW WIN | LOSE24
WIN | LOSE25
DROP SHOULDER OVERSIZED | T-SHIRT | STREETBALL SHORT
PHOTOGRAPHY: KYRA SOPHIEMODEL: BLAISE OSA YALEKHUEGRAPHICS: GEORGE POPOV FINE ART PAINTINGS: ANNA GLOVERASSISTANT: YOSSI FISHERCREATIVE DIRECTION: ASHLEY MARC HOVELLE
©2015 AMH - ASHLEY MARC HOVELLE
ALL RIGHTS RESERVED THE DESIGNS AND APPLICATIONS IN THIS DOCUMENT ARE
INTELLECTUAL PROPERTY OF AMH- ASHLEY MARC HOVELLE ALL TRADEMARKS ACKNOWLEDGED AND REMAIN PROPERTY OF THEIR RESPECTIVE OWNERS