4-10 JANUARY 2014ZERMATT, SWITZERLAND

SWATCHSKIERSCUP.COM

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CONTENT

EDITORIAL 4CONCEPT & HISTORY 5BEST OF 2013 6S. ANTHAMATTEN & ZERMATT 8COMPETITION SCHEDULE 10HOW TO GET THERE? 11THE CAPTAINS 12TEAM AMERICAS 13TEAM EUROPE 17JUDGES & SHAPER 20THE TROPHY 22BIG MOUNTAIN 24BACKCOUNTRY SLOPESTYLE 26SWATCH BRAND & SPORTS 28 SWATCH PROTEAM 29SWATCH PRODUCTS 30 PUBLIC HAPPENINGS 32

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EDITORIAL

Freeride World Tour

“Welcome to the fourth edition of the SWATCH SKIERS CUP in Zermatt, Switzerland! After a stunning event last year with perfect snow condi-tions around the Matterhorn, Team Americas is coming back with an All-Star Team in order to bring the Tro-phy home. Good news is Team Euro-pe has never looked so strong…It is great to see that this creative concept put forth by Kaj Zackrisson and Sverre Liliequist 3 years ago is continuing to grow, as each edition of the event adds to its legacy. I‘d like to sincerely thank our local partners, Gemeinde Zermatt, Zermatt Tou-rism, Zermatt Bergbahnen, Back-stage Hotel Vernissage, and Air Zer-matt, and clothing partner Kask for making this week possible. Good luck to both teams!”

NICOLAS HALE-WOODSFreeride World TourGeneral Manager Europe

SWATCH

“It’s a privilege and a real pleasure to be here in Zermatt for the SWATCH SKIERS CUP 2014. What an ama-zing experience it will be to see the-se fantastic athletes go head-to-head beneath the Matterhorn. The Team Americas and Team Europe Captains have assembled some of the most amazing skiers on both sides of the Atlantic for this year’s high-altitude thriller—we can’t wait! Good luck to all, and may the best team win!”

CARLO GIORDANETTICreative Director Swatch International

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CONCEPT & HISTORY(4th edition)

You are about to witness one of the gre-atest battles in the world of competiti-ve skiing: The SWATCH SKIERS CUP. This unique ski event brings together 16 of the world‘s best freestylers and freeriders in a multi-discipline, team format competition. Competition is guaranteed to be fierce, with national pride, a cash purse, and the SWATCH SKIERS CUP trophy on the line. Team Americas and Team Europe

have faced off three times so far, with events at Valle Nevado, Chile in 2011 and 2012, and at Zermatt, Switzer-land in 2013. Winning at Zermatt last year, Team Europe are the defending champions and they also hold the ove-rall lead with a score of 2-1 over Team Americas. For 2014, the teams are back with new captains. They’ve re-built their athlete lists in anticipation of the faceoff, bringing back valuable veterans and adding exciting new na-mes. Two disciplines ultimately decide the winning team of the event. Big Moun-tain uses a venue selected from the limitless off-piste terrain available

around the Zermatt ski center for a high-adrenaline, helicopter-accessed freeride showdown. In Backcountry Slopestyle, the riders take to the air, soaring, flipping and spinning off the perfectly built jumps spread across a natural amphitheater of powder snow and cliff bands. Which team has what it takes? Will Europe repeat their victory in Zermatt and increase their historic lead? Or will Team Americas battle back and tie the score at 2-2? Find out when the battle begins on January 5th!

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BEST OF SWATCH SKIERS CUP2013

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SAMUELANTHAMATTENintroduces ZERMATT

The SWATCH SKIERS CUP is proud to again have Samuel Anthamatten as the event’s lead mountain guide. Born and raised in Zermatt, Anthamatten’s credentials make him the perfect fit for the job of finding the best terrain and snow while ensuring athlete sa-fety. He is a fully certified UIAGM mountain guide with a long list of first ascents and descents ranging from the peaks above Zermatt to the Himala-yas, he is a decorated Freeride World Tour competitor, as well as a rising ski film star. Anthamatten says:

“Anything you can find at other mountains around the world, you

can find here at Zermatt. We truly have everything. From casual runs in the forest, to heli-

copter skiing, to runs from the lift station with a drop of over 2,000 m,

Zermatt really is a unique place.”

“The town is special, too. Its an in-ternational scene with amazing food,

culture, and hotels, and since there are no cars besides the electric shut-tles, it is very peaceful, letting you feel like you’re in another world.”

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ZERMATTMarc Scheurer, Marketing DirectorZermatt Tourism comments:

“Zermatt sits in the midst of thirty-eight 4,000-meter Alpine peaks and offers the riders plenty of options to

get their kicks. We look forward to a fantastic atmosphere with incre-dible performances from the two

teams. The action on the mountain for the backcountry slopestyle and entertainment in the village are all

accessible to the public, which makes this event so special.”

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SWATCH SKIERS CUP 4-10 January 2014 Zermatt,SwitzerlandCOMPETITION SCHEDULE

In order to guarantee the best possible conditions for the SWATCH SKIERS CUP 2014, event organizers will choo-se the two best days out of the six-day waiting period on which to hold the Big Mountain and Backcountry Slope-style competitions.

Big MountainPossible dates of competition(weather dependent):

5-10 January 2014

Location The Big Mountain location will be deci-ded at the last minute to ensure the best possible conditions.No public access

Backcountry Slopestyle Possible dates of competition(weather dependent):

5-10 January 2014

Location The Backcountry Slopestyle location will be confirmed two days prior to the event. The following options are foreseen:

OptiON A Schwarzsee Face Public viewing fromRestaurant Schwarzee. OptiON B Gaggle Nordhang Public viewing from top ofBreitboden lift.

Stay tuned on swatchskierscup.com and facebook.com/swatchskierscup for the latest updates on the program, the contest venues as well as daily photo and video highlights!

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A Gaggle nordhang B Schwarzsee Face C Event Village / 8-10 January / 4-7 P. M.

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CAPTAIN TEAM AMERICAS

JP AUCLAIR

Team Americas captain JP Auclair knows what the op-posing captain is capable of – the two have been friends for nearly 15 years.Like the European captain, Auclair is one of the ar-chitects of the sport as it is known today, inventing tricks and approaches to skiing no one previously ima-gined possible. In building his team, Auclair drew on his substantial power in the ski world, recruiting elite athletes normally only seen on the silver screen to this one of a kind competition.

CAPTAIN TEAM EUROPE

JULIEN REGNIER

One of the founding fathers of modern freeskiing, this man is a master of freestyle, big mountain, and steep skiing. Regnier brings a creative approach to eve-rything, from photography to ski design to his strategy for the SWATCH SKIERS CUP.He has a history with the event, judging the SKIERS CUP in 2012 and doing the double duty of judging and building the Backcountry Slopestyle course in 2013. Regnier’s strategy for 2014 will be to use his experience and that of his team, six of whom were members of last year’s winning Team Europe.

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TEAM AMERICAS

SETH MORRISON30/10/1973

Home Mountain

Frisco, Colorado (USA)

JP says “It isn’t without good reason that Seth became the legend he is: He has the best turn in the business, is incredibly disciplined, and is always on top of it. You can always count on him which makes him a great person to be in the mountains with.”

SAGE CATTABRIGA-ALOSA 27/12/1979

Home Mountain

Alta + Snowbird, Utah (USA)

JP says “You can’t put a Team Americas list together without inviting Sage. He is an insanely strong, well-rounded skier, and he always brings positivity and good vibes with him.”

CALLUM PETTIT04/01/1990

Home Mountain

Whistler, British Colombia (CAN)

Jp says “This guy loves snacks like a litt-le kid, but has the natural mountain sense of an old man. He’s hungry for snacks and hungry for breathtaking lines. He’s recei-ved a lot of praise for his performance in the big mountains this year and I couldn’t agree more.”

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DANE TUDOR02/06/1989

Home Mountain

Red Mountain, British Colombia (CAN)

JP says “Strong and driven, Dane is an undeniable powerhouse of our sport. He has a really mellow personality when you’re hanging out with him, so you’d ne-ver know he’s one of the best skiers in the world.”

TIM DURTSCHI26/01/1986

Home Mountain

Mt. Bachelor, Oregon (USA)

JP says “Three words: natural terrain freestyle. Tim is one of the most impressi-ve guys out there when it comes to hitting natural unshaped features, making him an obvious talent in Backcountry Slope-style but also in Big Mountain. Plus he’s always smiling.”

KC DEANE13/01/1985

Home Mountain

Wherever he takes his snowmobilein North America

Jp says “KC is a hard worker and is professional as can be. He’s one who can put his head down and achieve what he wants. Along with Cody, KC is a SKIERS CUP veteran, so we’re counting on his ex-perience to help the team.”

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CODY TOWNSEND14/03/1983

Home Mountain

Squaw Valley, California (USA)

JP says “Team Americas captain in 2013, Cody has a great sense of humor and is comfortable in big terrain. The fact that Cody wants redemption for the team will get him to ski that much harder in Zermatt this year.”

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TEAM EUROPE

SVERRE LILIEQUIST09/03/1972

Home Mountain

Wherever the pow is! (Earth)

Julien says “Sverre and Kaj have really similar styles on and off the snow. Sverre is a super solid Big Mountain rider with really strong alpine-style turns, huge cliff stomps, and a crazy backflip.”

KAJ ZACKRISSON11/03/1973

Home Mountain

Oslo Winterpark (NOR) andChamonix (FRA)

Julien says “Kaj is a legend and a very solid Big Mountain skier. He has more ex-perience than anyone and you can’t beat his team spirit. I also love the way he has been charging on the Backcountry Slope-style day during the past editions, its re-ally fun to watch Kaj push his own limits.”

RICHARD PERMIN09/05/1985

Home Mountain

La Clusaz (FRA)

Julien says “Richie charges so hard it looks like he has no fear. Super fast skiing and big airs – I wouldn’t want to batt-le against him. He is also a really strong freestyle skier, he can send doubles off some of the biggest park jumps so he’s for sure one of my big names for the Back-country Slopestyle day.”

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FABIO STUDER17/05/1986

Home Mountain

Silvretta Montafon (AUT)

Julien says “The Austrian technique is not only working on the Alpine World Cup! Fabio had the best run of the Back-country Slopestyle discipline last year, combining a creative line with flawless tricks. Fabio has everything to perform in both disciplines.”

SAM FAVRET22/06/1988

Home Mountain

Chamonix (FRA)

Julien says “Very solid skier in both disciplines, Sam has strong legs and he knows how to use them. He built his repu-tation as a freestyle skier, but this Chamo-nix-based man knows how to freeride the craziest Big Mountain terrain, too.”

NICOLAS VUIGNIER12/04/1990

Home Mountain

Crans-Montana (SUI)

Julien says “Mister style himself. This guy has the most beautiful style in his turns, its very pretty to watch. He has a very special way of looking at the moun-tain; the line he chooses is always a sur-prise. Nico is another rider best known for park tricks, but who can also do really well in Big Mountain.”

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KEVIN GURI 23/10/1989

Home Mountain

Les Ménuires (FRA)

Julien says “Freshly crowned cham-pion of the Xtreme Verbier on the mythic Bec des Rosses, Kevin is for sure not an easy draw in Big Mountain. He has been training hard this summer and he has a couple of new tricks in the bag as well. Be-sides me, Kevin is the only new rider on the team this year.”

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ALL RISE!THE JUDGING BEHIND THESWATCH SKIERS CUP

Three experienced judges will decide the champions of the event – Woo-die Bouma (AUS), Philippe Poirier (CAN), and Camille Jaccoux (FRA). The head-to-head format of the com-petition keeps the judging format sim-ple - after each completed match-up, the judges lift a blue card for a win-ning Team Europe rider, or a red card for a winning Team Americas rider. No worrying over tenths of points leading to a final score - each winning rider tallies one point for their team, while the loser is awarded nothing. The team with the most points after both days of competition wins!

WOODIE BOUMA (AUS)

Woodie Bouma was born and raised in Australia, but moved to Europe upon discovering the French Alps. He spent years as a professional skier compe-ting in park, pipe, and freeride events before putting down roots in the fa-mous French surf town, Hossegor. He now splits his time between the snowy expanses of the Alps and the Pyrenees and the waves of his adopted home. Woodie says:

PHILIPPE POIRIER (CAN)

A member of the legendary New Ca-nadian Air Force, through the end of the 90s and the early 2000s, Poirier was one of the best competitive park skiers in the world. He still skis, but has more recently turned into a top downhill mountain biker, as well as taking on Red Bull’s insane Crashed Ice downhill ice cross races. Philippe says:

“In my judging for Big Mountain, I’ll be looking for good flow and smooth style. A line in extreme terrain is good, but it

needs to be done with fluidity and a con-fident approach that makes it look easy. In Backcountry Slopestyle I’m looking

for the same thing – keep the style factor high and you’ll be rewarded for it!”

“In Big Mountain I’m looking for speed and style, gnarly lines and big jumps. For Backcountry Slopestyle the tricks have to be clean with solid grabs – I would rather see good style instead of sketchy tricks.”

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THE SHAPERThe Shaper is responsible for desig-ning and building terrain park-style jumps in an untracked, off-piste area. The result is the course for the crowd-pleasing Backcountry Slopestyle dis-cipline.

CAMILLE JACCOUX (FRA)

Co-founder of the prestigious, Cha-monix-based ski brand Black Crows, Camille Jaccoux’s job means he must think about skiing 365 days a year, though he always prefers to be skiing than just thinking about it. His head is also busy with thoughts of films and landscapes. He splits his time between London and France, driving cars with naughty engines, one of which is pink with blue wheels. Camille says:

ARNAUD KUGENER (FRA)

Motivated professional skier, downhill mountain biker, and experienced jump shaper, Arnaud Kugener (FRA) is head shaper for the SWATCH SKEIRS CUP. He does double duty while filming his skiing segment for PVS Company’s films, heading up design and construc-tion on countless backcountry jumps and terrain park features, and then throwing massive tricks off those same jumps. He is also a shaper for Frostgun at Val d’Isère, and at the B&E Invitati-onal at Les Arcs. Arnaud says:

“Backcountry Slopestyle is a unique discipline. Building the course is more

complicated than working in a groomed terrain park. It takes a lot of creativity and planning to place the jumps in the right place on the slope. Then my team

and I have to move all the snow and build the jumps by hand instead of with a machine. But the reward is a powder

landing, and amazing images!”

“In both disciplines I want to see the following: Fluidity, aesthetics, and

playfulness with the terrain. Balance is important; I want to see a good combi-nation of big mountain lines and stylish tricks. And speed of course! Since this is a head-to-head format, speed will help

riders stand out.”

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THE TROPHYAs the story of the SWATCH SKIERS CUP continues to grow with each edition, the individual battles that made up each competition fade into the past. But one object will always remain to represent the legacy of the event – the SWATCH SKIERS CUP trophy. The trophy is an iron ski boot, and its massive weight represents the honorable names of past winners that are engraved upon its base. When this year‘s champions stand on the podi-um and raise the trophy high, they‘re raising a symbol of the legendary his-tory of the SWATCH SKIERS CUP.

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BIG MOUNTAINA skiing spectacle unlike any other sporting event, the Big Mountain (a.k.a. freeride) discipline is filled with intimidating challenges and unk-nowns. Riders choose a line down a mountain most have never rid-den before competition day, skiing full-throttle down thousands of feet of powder-covered steeps and cliff bands.

Sluff (noun)

1. Fast moving, loose snow sliding on the surface of a slope. Caused by a ski-er descending a steep face of unconso-lidated snow.

<Sverre always outruns his sluff>

Stomp (verb)

1. To land an air in a perfectly cente-red, balanced position. The ideal tech-nique for landing.

<Some riders backslapped on that jump, but Cody stomped it>

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FLUIDITY (noun)

1. Skiing a run from top to bottom with little to no hesitation. Shows con-fidence, style, and ability.

<Favret has amazing fluidity, he didn’t slow down until the finish line>

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BACKCOUNTRYSLOPESTYLE

A series of giant, perfectly sculpted jumps lead down a ridge before the course turns left to another set of ramps that launch riders into a steep-sided canyon where even more per-fectly groomed take-offs dot the cliffs and cornices below. The Matterhorn and other iconic 4,000-meter alpi-ne peaks serve as the backdrop, and the entire course is covered with soft, untracked Swiss powder. This might sound like a video game, but at the SWATCH SKIERS CUP this is the Backcountry Slopestyle event.

Switch (adjective)

1. Describes skiing, taking off, and/or landing backwards.

<It was a switch 720 – he took off and landed backwards>

UNNATURAL (adjective)

1. Describes a rotation executed in the opposite direction of the way a skier is most comfortable.

<He normally spins to his right, so that left-side 540 was unnatural>

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DUB 10 (noun)

1. A trick with two consecutive off-axis 540° rotations. Can be executed switch or regular.

<That was a filthy dub 10, Richard>

Tranny (noun)

1. Short for transition, denotes the location on a landing slope where im-pact will be the least. Often the stee-pest part of the slope.

<Dane hit the tranny perfectly on that switch unnatural dub 10>

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SWATCH brand& sports

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world‘s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, FMX and ice cross downhill. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

WEBSITEswatch.comswatchskierscup.com

FACEBOOKfacebook.com/swatchfacebook.com/swatchskierscup

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SWATCH PROTEAM

Elite performers from a wide range of exci-ting lifestyle and action sports make up the Swatch Proteam. From snowboarding and freeskiing to FMX, from surfing and beach volleyball to ice cross downhill, the Swatch Proteam is made up of unique, creative, personalities who share one thing in com-mon - the ability to inspire.With a focus on performance, individua-lity and the will to go out and chase their dreams, Swatch Proteam athletes lead by example. Regardless of their chosen discip-line, and of their status and success within it, they go about their sport with the same infectious enthusiasm they had for it as kids. Dedication, persistence, and passi-on make the Swatch Proteam some of the world‘s very finest talents in their field. Whether in water, air, snow or on the ground, Swatch Proteam athletes are proudly individual and daringly dynamic. They stretch the boundaries of self-expres-sion, bringing the values of the brand to life: fun-loving, provocative and young at heart, unafraid to break the rules and to live life to the fullest.

WEBSITEswatch.com/proteam

FACEBOOKfacebook.com/swatchproteam

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Swatch makes a run for the sun with a bril-liant assortment of new models in its Spring - Summer Collection 2014. Arresting in-terpretations of contemporary trends and fashion themes give rise to eye-popping,

exciting designs. The collection begins with the Classic theme, inspired by ideals of enduring elegance and beauty. Next up is pastry Chefs, filled to overflowing with the soft, sweet colors of a candy shop.

LOOKING FAB!

SWATCH LEAPS AHEAD TO SPRING - SUMMER COLLECTION 2014

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Summer Classics follows, a luminous theme lit by all sorts of shining, metallic surfaces. Spring then takes a very tren-dy turn in For the Love of patterns, a fascinating theme illustrating the explosi-

ve diversity of micro-patterns and fabric prints. Summer crashes in on the beaches of islands Galore with a blast of bright colors and exhilarating energy. Finally, just up from the beach, the city‘s heating up with

Le Swatch Dream Urban, which says you look best in trend-wise camouflage and vibrant, post-modern collages.

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SWATCH SKIERS CUP PUBLIC HAPPENINGS

LOCATION: EVENT VILLAGEDATE: 8-10 JANUARY 2014TIME: FROM 4.00-7.00 P.M.

CONCERTS, ANIMATIONS, AUTOGRAPH SESSIONS, MOVIES, MULLED WINE, RACLETTE...

The SWATCH SKIERS CUP is happy to welcome you to the official event village located at the heart of Zer-matt next to the Swatch Store. Join us to soak in the incredible images of the event, savor a delicious raclette, and check out the latest Swatch coll-ections. Don‘t miss the bib draw and autograph session for a chance to meet your favorite riders. The festi-vities will come to a climax when the winning team stands atop the podium at the prize-giving ceremony on the main stage.

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OFFICIAL PARTIES

OPENING PARTY

LOCATION: VERNISSAGEDATE: 4 JANUARY 2014TIME: STARTS AT 10.30 P.M.

The riders have arrived to town, they’ve walked down the red carpet past the paparazzi, and now they meet their opponents face to face. They’re dressed in “Vintage Zermatt” style, the theme for the night, and it appears to be a sophisticated evening out on the town. But an undercurrent of competitive intensity and expectation adds suspense to the opening night festivities.

THEME PARTY:

“VINTAGE ZERMATT”

VERNISSAGE

BACKSTAGE HOTELZERMATT

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CONTEST DAY 1 Party

LOCATION: GEE‘S BARDATE: DEPENDS ON CONTEST DAY, WILL BE CONFIRMED 48 HOURS IN ADVANCETIME: STARTS AT 11.00 P.M.

The opening day of competition is in the books, and its time for the teams to relax at Gee‘s Bar on Bahnhofs-trasse. It begins as a sophisticated evening, with captains Regnier and Auclair taking over the bar to prepa-re custom cocktails for their troops as the riders recount the highlights of the first round. But a full day of com-petition yet remains, so any round of drinks from the opposing team may be a trap, any debauchery just a decoy.

CONTEST DAY 2 party

LOCATION: PAPPERLA PUBDATE: DEPENDS ON CONTEST DAY, WILL BE CONFIRMED 48 HOURS IN ADVANCETIME: STARTS AT 11.00 P.M.

What’s done is done; the winning team has lifted the trophy. And though all 16 riders have given their hearts and souls for their teams, there will always be enough energy for the after party. Don’t miss out on this unforgettable night at Zermatt’s legendary Papperla Pub.

THEME PARTY:

“GENTLEMEn, suit up!”

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facebook.com/swatchskierscup

twitter.com/skierscup

#swatchskierscup

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Follow the SWATCH SKIERS CUP

swatchskierscup.com

VERNISSAGE

BACKSTAGE HOTELZERMATT

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CLASSICSPRING - SUMMER COLLECTION 2014

st03_594775_14_ss_classic_Booklet_SkiersCup_A5_e.indd 1 06.12.13 14:37