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SSH Collection 2012 | 2013 EVERY THING THAT CAN HAPPEN IN A YEAR

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Everything that can happen in a year — my own moodboard collection of one year living and working in the design field at Studio Knox in Stockholm and Studio Besau-Marguerre in Hamburg.

TRANSCRIPT

SSH

Collection 2012 | 2013

everythingthatcan

happenin ayear

Seraina Silja Hü[email protected] | www.serainasilja.de

SSH

.

Everything that can happen in a year.

First, I worked five months as an intern for Studio Knox in Stockholm.Studio Knox is a young, highly ambitious graphic design studio. It was founded by Chris Knox, a british designer from Scotland.

The studio’s main philosophy is that good graphic design should be user-centric and that the audience is placed at the core of all design solutions.

.Later that year, Studio Besau Marguerre invited me to join them for six

months. The experimental workflow with materials, colors, concepts and products are the speciality of Eva Marguerre and Marcel Besau.

The studio’s main goal is to circle around, product design, interior design, architecture, trend development, sustainable design and graphic design.

Today, almost one year later my ambition has not changed. Design thinking keeps me inspired and motivated every day in creating meaningful and

sincere design to people. I am happy that this year happend.

Thank you,

Seraina Silja Hürlimann2013

Offices /

10SSh 2012 | 2013

HOME OFFICESTocKHolm

Home oFFice | STocKHolm

Room With a View | Countryside | Baltic Sea | Sweden

Family Mannerford, Blomsterstigen 9, Danderyd

11 SSh 2012 | 2013

OFFICESTUdio KnoX

worK Place | STUdio KnoX

atelier | Collective | Different Design Disciplines | Collaboration Space

Living Room c/o Hornsgatan 52, Stockholm

SSh 2012 | 2013 12

SSh 2012 | 201313

SSh 2012 | 2013 14

HOME OFFICEHamBUrG

Home oFFice | HamBUrG

Room With a View | Downtown | Harbor | Germany

Simon + Me | Martin-Lutherstraße 18, Hamburg

SSh 2012 | 201315

OFFICESTUdio BeSaU marGUerre

worK Place | STUdio BeSaU marGUerre

Open Plan Offi ce | Different Design Disciplines | Creative Collective

Moin Moin, c/o Weidenstieg 20, Hamburg

SSh 2012 | 2013 16

SSh 2012 | 201317

Studio Knox /

SSh 2012 | 2013 20

STUDIO

STUdio KnoX

Studio Knox is a young, highly ambitious

graphic design studio. it was founded by

Chris Knox, a british designer from Scotland.

The studio's main philosophy is that good

graphic design should be user-centric and

that the audience is placed at the core of

all design results and solutions.

Fundamentally it also works on the belief

that innovative and sustainable design is

created from the combination of both traditional

and future reference points. This means that a

conscious decision has been made

to reject current stylistic trends in favour of

proven graphical approaches.

deSiGner

Chris Knox MFa is a British graphic designer

who was born in Edinburgh, Scotland in 1981.

He has extensive professional experience

within graphic design, providing skills which are

applied to all the studio's projects. This great

experience is also complemented by detailed

knowledge gained in his educational back-

ground in the same design field.

SSh 2012 | 201321

TenSnaKe _ PaPerworK _ 05

Material _ Paper 190g/qm – Jerwitzwhite _ marine blue _ mint _ neonpink _ neonyellow

STUDIOStudio Knox /

c/o Living Room

SSh 2012 | 201323

Gladh&Co /

moodBoard | GladH&co

Research | Mood | inspiration

Simple | Clean | Gradient | Black | Grey | White

Studio Knox | Stockholm | 2012

HELLO

GladH&co

Gladh&Co is an multidisciplinary event

agency operating in Stockholm, Sweden.

The company was founded by anna Gladh

in 2006. The concept and goal of Gladh&Co

is to be a smart platform for the creation of

exclusive events in a very professional way.

THe worK

We were asked to design a new graphic identity

and a set of communication tools for

Gladh&Co. The style of the identity should be

simpler, cleaner and than the existing identity.

Gladh&Co's aim is to appear »professional« and

»exclusive« to their clients.

it may appear »retro« but not »bling bling«.

The logotype/identity needs to be applied to

primarily to communication tools like the web-

site, business cards, and ipad/mac presenta-

tion – but should also take into account how

it might be applied to letterhead, a signboard,

stickers and envelopes.

CLIENT

SSh 2012 | 2013 28

SSh 2012 | 201329

bRIEFINg

BrieFinG | GladH&co

Guidelines | Keywords

Simple | Clean | Gradient | Black | Grey | White

Studio Knox | Stockholm | 2012

Notes /

Less Is More

SSh 2012 | 2013 30

SSh 2012 | 201331

overview | GladH&co

Research | Process | Typography | Development

Studio Knox | Stockholm | 2012

DRawINg

[g][&][c]

gladh[co]

Gladh & Co

Gladh & Co'co

1AW Conqueror Didot Light

ITC Centu r y BOOK & CONDENSED2

3 4

5

SÖDERMALM REGULAR

PISTILLI REGULAR

FF DIN LIGHT CONDENSED

Development /

Creation Is Hard

SSh 2012 | 2013 32

REDRawINg

leTTerinG | GladH&co

Drawing | Redrawing | Vector Work

From Bold To Light

Studio Knox | Stockholm | 2012

FonTS | GladH&co

Chrysler HTF | Din Pro normal | Din Condensed

From Bold To Light

Studio Knox | Stockholm | 2012

47.5px 42.5px45px 40px 35px37.5px 30px32.5px 27.5px

Development /

Creation Is Hard

SSh 2012 | 201333

FINaL LOgOTypE

Final loGoTyPe | GladH&co

Final | new | Redesign | Corporate Design

Din Condensed based Logotype

Studio Knox | Stockholm | 2012

Final work /

2012

SSh 2012 | 201335

SSh 2012 | 2013 36

BUSineSS card | GladH&co

Size 85x55mm landscape

Print finishing | glossy embossed

Studio Knox | Stockholm | 2012

PaPer | GladH&co

Munken Polar Rough 300g/m2

Colour 1/1 black ink

Studio Knox | Stockholm | 2012

gLaDH&COFinal work /

2012

SSh 2012 | 201337

leTTerHead | invoice | GladH&co

Letterhead | invoice | iPad Portfolio | Signs

Din-compatible | Din-a4

Studio Knox | Stockholm | 2012

PaPer | GladH&co

Munken Polar Rough 90g/m2

Colour 1/1 black ink

Studio Knox | Stockholm | 2012

SSh 2012 | 2013 38

SSh 2012 | 201339

We Own The City /

moodBoard | we own THe ciTy

Research | Mood | inspiration

Grey | Black | Yellow | Pink | Blue

Studio Knox | Stockholm | 2012

ciTieS | we own THe ciTy

CiTiES is a foundation based in amsterdam.

Their mission is to develop a platform to bring

urban issues back to citizens'. CiTiES has been

working on many national and international

urban analyses and development projects.

THe worK

WeOwnTheCity was a collaboration work

between the aRCaM team, CiTiES, an

urban research collective and Studio Knox.

The output was an exhibition at amsterdam

architecture Centre in autumn 2012.

We were asked to give the exhibition a graphic

identity. More than that we had to plan and

build the whole exhibition with a small budget.

The structure of the the exhibition is based

around a series of steel frames over which

bright yellow fabrics netting has been stret-

ched. These bright, semi-transparent walls

helped divide the space and encourage

visitors to move through the exhibition.

The exhibition is also scheduled to go to

Brussels, Marseille and Hong Kong.

CLIENT

SSh 2012 | 201347

we own THe ciTy | arcam

Exhibition at amsterdam architecture Centre

Studio Knox | Stockholm | 2012

room PlanninG | we own THe ciTy

Room Layout | Guiding System

Signage | Room Communication

Studio Knox | Stockholm | 2012

wE OwN THE CITy

5M

IPAD BAR & CHILL AREA

110 cm

238 cm

238 cm

90 cm

43cm

220cm

228cm

228cm

238cm

238 cm

238 cm

238 cm 238 cm 238 cm 238 cm

238 cm238 cm

Exhibition Design /

2012

SSh 2012 | 2013 48

wall PlanninG | we own THe ciTy

Title | intro | Map Panels | Case Study images

Facts and Data | Conclusion | iPad Bar

Studio Knox | Stockholm | 2012

SSh 2012 | 201349

FonTS | we own THe ciTy

Glypha 35 Thin | Glypha 45 Light | Glypha 55 Regular

Glypha 65 Bold | Glypha 75 Black

Studio Knox | Stockholm | 2012

SSh 2012 | 2013 50

FINaL LOgOTypE

loGoTyPe | we own THe ciTy

Used Font Glypha 65 Bold

Black On Bright Yellow

Studio Knox | Stockholm | 2012

SSh 2012 | 201351

Stockhome /

STOCKHOMESthlm /

Snickarbacken 7

KaFFeverKeT | ÖSTermalmHeartie | Favourite Place | »Fika« | Best Coffeeplace in Town

FiKa ocH KaKa | SnicKarBacKen 7

Heartie | Kanelbular | »Fika« | Every Week

Kaffeverket Snickarbacken 7, Stockholm Östermalm

SSh 2012 | 2013 54

SSh 2012 | 201355

Studio Besau Marguerre /

STUDIO

STUdio BeSaU marGUerre

Material experiments, innovative color schemes

and creative staging: the collaboration work of

Eva Marguerre and Marcel Besau is fascina-

ting. it's no wonder that the product designers

established their own studio in may 2011 and

benefi t from their combined resources.

The two designers' diversifi ed styles and wor-

king methods incessantly give rise to innovative

concepts and eye-catching implementations

ranging from visual communication over pro-

duct design to interior design.

Everything's coming from one source.

deSiGnerS

Eva Marguerre loves working with paper, rib-

bons, wooden materials, smooth surfaces and

colors. at fi rst, it is the detail catching her eyes:

sensually grasping the objects, refi ning and

transforming them into something excellent.

This is what makes her work for magazines and

also her stool series »nido« so distinctive.

Marcel Besau combines digital with analog

technology: the mixture of human thought

processes, classic crafts and precision machine

work is his focal point. For him the essence of

his work with generative computer programs

lies especially in the variety of inputs and occa-

sionally in the ensuing unprecedented results.

SSh 2012 | 2013 58

SSh 2012 | 201359

COLORS

nido STool | eva marGUerre

Looking from a distance, the glaring »nido« Stools seem to

be fragile, anyhow, while sitting on them, they turn out to be

very robust. Form and function ot the stools are interwoven

so successfully, owing to their light construction of fi breglass.

Studio besau Marguerre /

2013

SSh 2012 | 2013 60

SSh 2012 | 201361

Tensnake /

moodBoard | TenSnaKe

Research | Mood | inspiration

Colorful | Playful | Haptic | Paper | neon | 80ies

Studio Besau Marguerre | Hamburg | 2012-2013

TenSnaKe

Marco niemerski, known professionally as

Tensnake, is a German DJ and music producer

from Hamburg. He is best known for his 2010

track »Coma Cat«, which appeared on at least

15 compilations that year.

THe worK

We made a redesign of the existing logotype

and created a new layout for the website. after

this we had the pleasure to shape tshirt motives

and to develop a vinyl cover for the new album.

For the upcoming album-release-party in de-

cemeber 2012, we created a fl yer based on the

new logotype and the new color world.

Tensnake started as a digital project. But during

the process the project became more like an

analog work. The paper logotype is cut in lay-

ers. Every layer has its own color surface. The

paper surface is painted with color sprays.

We spent days over days trying to get the right

shape, proportions and color concepts. in the

end, it is a joyful, haptic and colorful solution

made out of colored paper.

CLIENT

SSh 2012 | 2013 68

RESEaRCHDigital Design /

2012 | 2013

reSearcH | TenSnaKe

Research | Color Worlds | Playing around | inspiration

Studio Besau Marguerre | Hamburg | 2012-2013

SSh 2012 | 2013 70

colorinG | TenSnaKe

Research | Color Worlds | Playing around | inspiration

Studio Besau Marguerre | Hamburg | 2012-2013

SSh 2012 | 201371

naviGaTion | TenSnaKe

navigation | Pixel Based images | icons

Studio Besau Marguerre | Hamburg | 2012-2013

naviGaTion | TenSnaKe

navigation | Vector Based Cutting Line | icons

Studio Besau Marguerre | Hamburg | 2012-2013

ICONSDigital Design /

2012 | 2013

SSh 2012 | 2013 74

Home | on rePeaT | TenSnaKe | inSPiraTion

Sidebar | navigation | Filtering | Mouse Over | Movement

Studio Besau Marguerre | Hamburg | 2012-2013

SSh 2012 | 201375

aRTwORK

PaPerworK | TenSnaKe

Paper | Layers | Color Shades | Surface Feeling

Studio Besau Marguerre | Hamburg | 2012-2013

FonTS | TenSnaKe

Capital Letters | Stamped

Futura Medium | Futura Book

Studio Besau Marguerre | Hamburg | 2012-2013

maTerial | TenSnaKe

Paper | Künstlerbedarf Jerwitz Hamburg

White Paper | 190g/m² | 50Leaves | Din a3

Studio Besau Marguerre | Hamburg | 2012-2013

colorS | TenSnaKe

Lack Spray Colored Paper

MTn HCR-5002 Ultra Marine | MTn 94 Gemini Green

Studio Besau Marguerre | Hamburg | 2012-2013

colorS | TenSnaKe

Lack Spray Colored Paper

Markingspray Fluorescent Pink | MTn 94 Fluorescent Yellow

Studio Besau Marguerre | Hamburg | 2012-2013

Moodboards /

moodBoard | livinG aT Home

DiY production | Research | Fabrics | Spring and Summer

Magazine Living at Home

Studio Besau Marguerre | Hamburg | 2012-2013

»I'd rather have roses on my table than dIamonds on my neck.« emma Goldman

SSh 2012 | 2013 82

moodBoard | deSiGn dayS dUBai

Participation | Presentation | Projects

For The Design Days Dubai 2013

Studio Besau Marguerre | Hamburg | 2012-2013

SSh 2012 | 201383

Neon And Pappe /

moodBoard | neon and PaPPe

Graphic identity | Embossed | neon Color

Things aren't always #000000 and #FFFFFF

Studio Besau Marguerre | Hamburg | 2012-2013

THINGSAREN'TALWAYS#000000

AND#FFFFFF

GraPHic idenTiTy

neon | Edge Painting | natur Paper

Embossed Typography | Swiss Fonts

Studio Besau Marguerre | Hamburg | 2012-2013

NEON aND pappECorporate Design /

2013

SSh 2012 | 2013 88

SSh 2012 | 201389

SSh 2012 | 2013 90

BUSineSS cardS

neon | Edge Painting | natur Paper

Embossed Typography | Swiss Fonts

Studio Besau Marguerre | Hamburg | 2012-2013

EDgE paINTINg

SSh 2012 | 201391

Stilwerk Design Diary /

moodBoard | STilwerK deSiGn diary

awakening | Gradient | Clips | natural Mood

Fluorescent Pink | Citrus | Lime | Sea Blue

Studio Besau Marguerre | Hamburg | 2012-2013

SSh 2012 | 2013 96

HELLO SpRINg

BloG | STilwerK deSiGn diary

awakening | Blossoms | Tulip | acryl | Pigments Paste

Fluorescent Pink | Fluorescent Yellow |

Studio Besau Marguerre | Hamburg | 2012-2013

blog /

2013

SSh 2012 | 201397

bLOSSOM

BloG | STilwerK deSiGn diary

Things organized neatly | Blossom | Springtime

Soft Pink | Green | Summer Yellow

Studio Besau Marguerre | Hamburg | 2012-2013

Things Organized Neatly /

2013

SSh 2012 | 2013 98

BloG | STilwerK deSiGn diary

Things organized neatly | Blossom | Springtime

Soft Pink | Green | Bright Pink | Dark Grey

Studio Besau Marguerre | Hamburg | 2012-2013

SSh 2012 | 201399

Hamburger /

SSh 2012 | 2013 102

HaMbURgERHmbrg /

Simon + Me

Home iS wHere THe HearT iSWindow Seat | Downtown | industrial Light

SSh 2012 | 2013103

Thank You / Studio Besau Marguerre /

Studio Knox /

erSTe aUFlaGe 2013Design | Seraina Silja Hürlimann

Photohraphy | Seraina Silja Hürlimann

Paper | Fly Design naturweiss, 90g/m2

Fonts | Södermalm | Helvetica neue LT Pro

Size | 207x267mm

SSH