“WHEN THE WINDS OF CHANGE

ARE BLOWING,

SOME PEOPLE ARE

BUILDING SHELTERS

AND OTHERS ARE BUILDING

WINDMILLS…”

OLD CHINESE PROVERB

GASTCOLLEGE 19 JULI 2010, UTRECHT

S.S.O.

RONALD VAN DEN

HOFF

DEMOCRACYPOLICIANS

ZOMBIEECONOMY

AGING€ = GONE

REGENTSESTABLISHMENT

SUSTAINABLESOCIETY

VULCANO,OIL

ZORBA THE GREEK

INTERNET = SOCIAAL:WEB2.0 GROUNDSWELL

ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL

-MENSEN-MIDDELEN

-TIJDORGANISATIE

ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE

Besluiteloos leiderschap

Extreme belasting druk

Maatschappelijke ongelijkwaardigheid

Overmatige wet- en regelgeving

ZelfgenoegzaamheidRobert Adams, Decadent Societies

ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL

INDIVIDUAL ACTIVITY SOCIAL MEDIA-NEW LEADERS

ZOMBIEECONOMY

ZO

MB

IEE

CO

NO

MY

ZOM

BIE

ECONO

MY

ZOM

BIE

EC

ON

OM

Y

CO-CREATIE : WISDOM OF THE CROWDS

MENSEN

IN

OVERVLOED

SAMEN ONDERNEMEN: CO-CREATIE

MENSENMOBILISEREN

ZICH

GELD ZAT!

PEER-TO-PEER FUNDING

CO-CREATIE : LEGO MINDSTORM & CLICKS…

KENNIS

GENOEG &

GRATIS!

PEER TO PEER LEARNING

KENNIS

GENOEG &

GRATIS!

TIJD =

REAL TIME

OPEN & ON DEMAND LEARNING: IN THE CLOUD

+ EMBEDDED LEARNING BY USING AUGMENTED REALITY

TIJD =

REAL TIME

AUGMENTED REALITY

SEMANTIEK

PLACE

TIME

PREFERENCE

RECENTY VISITED

PERSONAL REVIEWS

PEER REVIEWS

CASH BALANCE

SPECIAL OFFERS

PEERS PRESENT

FRIENDS PRESENT

SPACE AVAILABLE

nbr 1selection

USA cuisine

Ruby,colleguepresent

best rated

by Peter

XBOX 360 : KINECT..AUGMENTED VIRTUALITY

FAST SOLUTIONS

NIEUWE BUSINESS MODELLEN

NIEUWE BUSINESS MODELLEN

GEEN ENKELE

BRANCHEONTSPRINGT

DE DANS

NEW SERVICES

CROWDFORCE: VOICES FROM THE GROUNDSWELL

21 ST CENTURY:

CIVIL SERVANTS

HAVE A VOICE!

SENIOR GOVERNMENT OFFICIALS & PUBLIC

21 ST CENTURY:POLITICIANS

NOT INVOLVED!

21 ST CENTURY:MUSIC INDUSTRY

NOT INVOLVED!

AUTHENTICY & TRANSPARANCY: TWITTERDEBATE

1 HOUR27.000 PARTICIPANTS30.000 TWEETS

RESONANTIE - RECOMMENDATION

YOU DON’T OWN YOUR BRAND!

ALL

YOU DO,

TELL,

WRITE,

SHOW

IS PART OF THE

BRAND EXPERIENCE

‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’

CROWDFORCING

AUTHENTICY: ARE YOU WHO YOU SAY YOU ARE?

DOE WAT JE BELOOFD!

REPUTATIE

21e EEUWSCHANDPAAL

“…Beetje flauw om Transavia de schuld te geven.

In ieder geval kun je daar beter mee vliegen dan

met Turkish airways, want die landen soms

ongeveer op Schiphol…”.

21e EEUW

SCHANDPAAL

AUTHENTICY & TRANSPARANCY

21e EEUW

SCHANDPAAL

YOUR BUSINESSYOUR ORGANIZATIONYOUR CONCEPT

OUR DEMOCRATIC SYSTEMOUR ECONOMIC SYSTEMOUR FINANCIAL SYSTEM

YOUR PURPOSE IN LIFE

ORGANISATIE3.0 : 2 GEZICHTEN

TRANSACTIONEEL

SOCIAAL

MASS MINGLING: NEW HOSPITALITY MARKET

= MARKTVRAAG

LONG TAILS

DISRUPTIVE TRANSACTIONS

- MEETING ROOMS

- HEAVY TERMS & CONDITIONS…

- RESERVATION CALLCENTRE

- STANDARD MEETING ROOMS

- SUPPLIERS ACT WHEN ORDERED

- SALES, MARKETING, PR.STAFF

- PRINT

- SEATS 2 MEET & SEATS 2 WORK…

- NO TERMS & CONDITIONS…

- 24/7 ACCES, MANAGE OWN

RESERVATION DATA &

YIELD MANAGEMENT SYSTEM…

- MATCH MEETINGROOM & PURPOSE…

- SUPPLIERS ACCES TO THEIR OWN

DATA…- FREE AGENTS: SEATS2WORK,

FREE CO-WORKING, WIFI, F&B

- NO SALES, NO MARKETING, NO PR.

STAFF BUT 100% SOCIAL MEDIA

SOCIAL NETWORK FOR COLLABORATION

COMMUNICATION TRU SOCIAL MEDIA…:

-BOUNDARYLESS-TRANSPARANT-AUTHENTIC-MINDZ.COM FUNCTIONALITIES:

-virtual DNA- (multi lingual) collaboration groups

-blogs, fora, wikis, Q&A,

-digital dialogue/coaching

-event software-3 rd parties integration

Hyves,

Linkedin

Facebook,

Youtube

Flickr

Delicious

Slideshare

Seats2meet Plaza:www.mindz.com

Reviews:www.meetingreviews.c

om

Corporate blog(s)

Social network:www.frisinjehoofd.nl

Personal blog(s)www.ronaldvandenhoff.

nl

Twitter fountain

“ikwilmeedoen.nl”

DASHBOARDS

REVIEWS

BUZZZZZZZZZZ = BUSINESS

18 november 2009 :

“Wat is de beste plek voor een vergadering

met 10 mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok

seats2meet.com #s2m check o.a.

@keesromkes voor meer info ”    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok

@Seats2Meet ”

-pvantees: @WillemDudok dat zou

Seats2Meet moeten zijn #s2m ... zie dat ik

niet de enige ben met die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

CORPORATE WEBSITE: INFO FLOW

CORPORATE WEBSITE: UGC & AGGREGATION

COLLABORATION TOOLS & SERVICES

AUGMENTED REALITY LAYARS

S2MLOCATION LAYAR

MINDZ EVENT LAYAR

LOCATION PROFILE MATCHING LAYAR

BUZZ….

S2M BRAND = A LOVEMARK

S2M EXPANSIE

REVERSED LONG TAIL: THE LONG SNOUT!

FUTURE…

GLOBAL BRAINMETACORTEX

connectivity of people

connectivityofinformation

PC ERA

WEB 1.0

WEB 2.02000-2010

WEB 3.02010-2020

WEB 4.02020-2040

social web

semantic web

web OS

Intelligent web

CONNECTIVITY OF PEOPLE & INFORMATION

COMMUNITY OF INTEREST

PERSONAL BRANDING – PEERS NETWORKING

NETWORKING – SHARING - COLLABORATION

COMMUNITIES OF PRACTISE

SOCIAL CAPITAL

3RD PARTIEEARNING

POSSIBILITIES

VALUE NETWORK - MESHWORK

SOCIETY 3.0

VALUE NETWORK 1

VALUE NETWORK 2

VALUE NETWORK 3

VALUE NETWORK 4

SOCIAL COLLABORATIONPLATFORMS & TOOLS

WISDOMKNOWLEDGEINFORMATION

DATA

“THE CLOUD”

VALUECONSTELLATIONS VALUE

CONSTELLATIONS

VALUECONSTELLATIONS

OLD-ZOMBIEECONOMYORGANIZATIONS:time, money, people

PERSONAL BRANDING &RELATIONAL SOCIALNETWORKS.

PRIVATE INDIVIDUALSPROFESSIONALS:FREE AGENTS & NEW LEADERS

ORGANIZATION3.0 :DISRUPTIVE CONCEPTSSOCIAL MEDIA DIALOGUE

DOMAIN OF THEINTERDEPENTECONOMYSYSTEM OF CONNECTIVITY,SUSTAINABILITY & RECIPROCITY

NEW LEADER BECOMES HERO*•FORRESTER: highly empowered & resourcefull operative

DIT ZIJN WIJ DUS…

DUURZAAM ORGANISCH

DYNAMISCH OPEN

TRANSPARANT

ZELFLEREND DELEN

ZELFSTUREND

CORPORATE STORYAUTHENTIEK

LOVEMARK NETWERK

BRAND EXPANSIE

DANK VOOR UW AANDACHT

WWW.RONALDVANDENHOFF.NL

RVANDENHOFF

BRANDING

MERK = BRAND

AUTHENTICITEIT

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

AUTHENTICITEIT

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

AUTHENTICITEIT

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXCEPTIONAL

AUTHENTICITEIT

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

AUTHENTICITEIT

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL