Sponsorship Packet

Sponsorship America | 5930 Seminole Centre Ct. - Suite C | Madison, WI 53711 | 608.288.8122

Created and Presented by:

Safe Sport ZoneSponsorship PackageIncludes Online & Social Media

Safe Sport Zone

Interscholastic sport continues to increase in participation and fan base.

Almost everyone values high/middle school athletics. Never in the history

of our country do we need our students more involved in after-school

educational based activities, working with professional people to keep our

kids off the streets and off the couch. Student engagement has become

exceedingly important in many school districts because research tells us that

it connects the student to the classroom.

A contemporary trend among sport spectators is to ignore the boundaries

of sportsmanship and act in ways that are disruptive, inappropriate, and

potentially dangerous. Indicators tell us that we are going to continue to

experience more behavioral problems in our society and in our after-school

events.

It is with these issues in mind that Safe Sport Zone has designed an educational safety program for athletic events which is supported and

endorsed by the NFHS and the NIAAA, and is aimed at insuring a safer environment by training schools/school district personnel. We are

asking for your assistance and support for a program aimed at keeping our athletes, students, parents, coaches, staff, officials and fans

in a safer environment while attending our high school games.

Recent events, such as the tragedy that took place in Newtown, Connecticut, show the need to focus on the current approach to safety

and security. With that being said, the issue of safety and security throughout school districts and youth sports within the United States

is generating a lot of meaningful discussion. School districts, now more than ever, are looking to take action and find solutions to protect

and ensure the safety of their students and staff.

Overview

Growing Concern for Safety and Security

Click to Play Video

Exclusive Corporate Sponsorship

As a corporate sponsor, along with the National Interscholastic Athletic Administrators Association you will have the national exclusivity

on all the Safe Sport Zone training materials. American Family will be provided all information from event attendees, including:

Printed Media Collateral

An appointed representative is encouraged to join Safe Sport Zone at events and

meetings to develop new connections and build American Familys clientele. This

will provide American Family with access to everyone that Safe Sport Zone services

nation-wide. This includes parents, school officials and staff, athletic directors, and

coaches.

Over the last year, Safe Sport Zone has encountered various states that are looking

for life insurance options and would need to build their premiums into their

membership. An American Family representative would be able to explore different

insurance options with potential clients.

Representation & Insurance Opportunities

Lead Generation

Name Phone Number E-mail Address School Information

Branded Presentation Material

Training presentations Training guides Certificate of Completion Emergency Plans Safety Posters

The Wisconsin Athletic Directors Association, with over 400 athletic directors in the state of Wisconsin, would like a quote on life insurance

for their members. The premium would be a part of their membership dues. An example, from another state, the premium was $3.00 to

$5.00 dollars, for $5,000 in life insurance. Safe Sport Zone could also offer this package to other associations in the eighteen states where

American Family Insurance is located.

Safety Courses

1. Corporations want a return on their investments. We feel that not only

would sponsoring a safety training program be well accepted in the public

eye, but we also can provide contact information of those attending the

training.

2. Safe Sport Zone provides a certificate of attendance upon completion

of the training. The document is an important piece of evidence showing

that the attendee successfully completed the safety training session and

became more knowledgeable in the field of contest management.

Certificate of Completion

First, Jay Hammes, CMAA who has presented

at our conference for the past two years on

the Safe School Zone, will return this year

to offer an Event Safety Certification Course.

This 2-hour workshop will be presented on

Wednesday afternoon from 2-4pm. At the

completion of the course each participant

will receive a certificate of completion.

The cost for this course is being mostly

underwritten by American Family Insurance,

and the remainder by our Association as a

member benefit. So, the only thing required

on your part is to be an active member and

register in advance. The registration form is

located on our website. Jay is well regarded

in this field and given recent events this is a

great opportunity to show our districts that

we are being proactive in making certain that

our athletic contests are safe and enjoyable

for all involved.

-Steve Young, CAA

NYSAAA President

Proactive Approach on Safety

3. Over the years, courts have consistently ruled that school administrators must exercise reasonable standard of care. Their duty is to

provide a safe environment that encompasses all aspects of developing and executing a strategic plan.

Having a certificate acknowledging that the school personnel or athletic administrator successfully completed the safety training

workshop is very valuable. This training would be sponsored by American Family Insurance.

Posters & Guides

Safe Sport Zone will print 95,000 (11 X 17) safety posters to be hung in every high school entrance

way and gymnasium in the country. We believe the posters will be seen by a minimum of 1.65 million

people a year attending high school events and improve the overall expectations at our games.

Emergency Plan and Safety Posters

The training includes:

Acertificateofattendance

Trainingmanual.

AmericaFamilywillreceivetheparticipantscontact

information.

Safe Sport Zone will generate corporation leads for

potential sales or data. It will make an investment in

human capital in order to develop others and at the

same time increase your sales and name recognition

inthefieldofinterscholasticathletics.

Training Guide

Online Courses & Social Media

Brought to you by American Family Insurance

Starting in 2014, Safe Sport Zone will be providing online safety courses. Students will be instructed via videos and slide presentations

online.EachofthepresentationswithreferenceAmericanFamilyasthecorporatesponsor.Thetheendoftheonlinecourse,students

willbedirectedtotakeatestonlineinordertoqualifyfortheSafeSportZoneCertification.

Social Media

Each course will encourage participants to take a

surveythatwillenterthemintoaraffletowina

free Safe Sport Zone Wind Jacket. This survey will

also be available on the Safe Sport Zone website.

Liking the American Family Facebook page and

following American Family on Twitter will be

requirements to complete the survey.

Schedule of Events

January 5,000 Impressions

Evanston Township High School - January 9th

Louisiana State Conference - January 29-30th

February6,000 Impressions

NIAAA Indianapolis, IN - February 8-10th

Nevada State Conference, Reno - February 27th

March8,000 Impressions

Baldwin Senior H.S., Pittsburgh, PA - March 12th

South Carolina State Conference - March 15th - 19th

Jackson, MS - March 23rd

North Carolina State Conference - March 24-25th

Virginia State Athletic Directors Conference - March 26th

April5,000 Impressions

Kansas State Conference - April 10-12th

Kentucky State Athletic Directors Conference - April 24-25th

May4,000 Impressions

Illinois State Conference - May 1-4th

Cicero-North Syracuse School District - May 16th

Illinois State Conference

Impressions: 19,000

Impressions: 14,000

First Quarter Second Quarter

Safe Sport Zone has more tentative dates to schedule but they have not been confirmed yet. The total number of impressions will

increase when these events are added. In addition to impressions obtained from these events, American Family will be advertised while

traveling to each event with the branded vehicle.

Detailed Overview

SPOnSORShIP ITEM EXPOSURE DELIvERABLES

Training Manual Sponsor

15,000+

High School athletic directors, school

administrators, and superintendents

Logo Placement

TrainingGuidesandCertificate

15,000+

High School athletic directors, school

administrators, and superintendents

Attendeesleadinformation/LogoPlacement

Presentation Sponsor

51,000+ Impressions

Parents,SchoolOfficialsandstaff,

AthleticDirectors,andCoaches

Training session(s) power point, sponsor logo placement

Emergency Plans& Safety Posters

Minimum1.65 Million Views

95,000 Nationwide posters in high school gyms across U.S

Online Courses & Social Media 100,000+ Impressions

Logo Placement on online courses and tests. Surveys at the end of

courses and on the Safe Sport Zone websitetohelpbuildAmericanFamilysonlinesocialpresence.

Life Insurance ConnectionsExposure to all events that the

representative attendsAmericanFamilyRepresentative

TOTAL PACkAGE vALUE $215,000

Total Package Price: $85,000

Conclusion

Sponsorship America | 5930 Seminole Centre Ct. - Suite C | Madison, WI 53711 | 608.288.8122

Gannett

Gannett is an international media and marketing solutions company providing millions of people with the

information they want; and connecting them to their communities of interest through multiple platforms

including Internet, mobile, newspapers, magazines and TV.

NIAAA

The National Interscholastic Athletic Administrators Association preserves, enhances and promotes the

educational values of interscholastic athletics through the professional development of its members in the

areas of education, leadership, and service. The NIAAAs commitment to leadership programs, resources and

services support the athletic administrators efforts in providing quality athletic participation opportunities for

students. The NIAAA promotes a positive working relationship with state athletic administrator and State and

national athletic/activity associations in addition to developing strategic alliances with other education based

agencies.

NFHS

Since 1920, The National Federation of State High School Associations has led the development of education

based interscholastic sports and activities that help students succeed in their lives. We set directions for the

future by building awareness and support, improving the participation experience, establishing consistent

standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS,

from its offices in Indianapolis, Indiana, serves its 50 member state high school athletic/activity associations,

plus the District of Columbia. The NFHS publishes playing rules in 16 sports for boys and girls competition and

administers fine arts programs in speech, theater, debate and music. It provides a variety of program initiatives

that reach the 18,500 high schools and over 11 million students involved in athletic and activity programs.

Thank You for Considering Safe Sport Zone