stacey vickers – team leader, media and social media international cooperation & development...
DESCRIPTION
Context: EU citizens' attitudes towards development 85% Percentage of Europeans who think it is important to help people in developing countries 96% Percentage of Europeans who say they have little or no knowledge of where EU development money goesTRANSCRIPT
Stacey Vickers – Team Leader, Media and Social Media
International Cooperation & Development
European Year for Development
2015:Strategy, Results and
Legacy
Context:International environment
2015 – a key year for international development
Major international events (SDGs/Agenda 2030, COP21)
Context:EU citizens' attitudes towards development
85%Percentage of Europeans who think it is important
to help people in developing countries
96%Percentage of
Europeans who say they have little or no knowledge of where
EU development money goes
• Member States
• EU Institutions
•30 International Organisations
•120 Civil Society/NGOs
•9 Private Sector companies
Strategy:Working
with PartnersDe-centralised Approach
Strategy:Identifying
the campaign audience
• Young people
• Policy makers
• Schools and universities
• Broader public• Civil
society - organisations
Strategy:Having
clear and simple messages
Inform EU citizens
The EU is a leading global actor in development and we are taking on our
responsibilities
Involve EU citizens
Think Global, Act Local! Every contribution makes a difference
Raise awareness
EU development cooperation benefits people both in the EU and in our partner
countries
Strategy:
Building a comprehensive Campaign Website & Toolkit
Factsheets & Infographics
Newsletter EYD Educational toolkit Handbook Quizzes VIP booklet Lesson Plans
Visual Identity
Strategy: Using Storytelling
EYD2015 Thematic Months
207 EYD partners!(and counting!)
Results:
Strong and Diverse Partnerships formed
More Stats:Number of Stories: 584Number of Posts: 1190Number of Events: 834
Facebook: • 31 800 likes
Twitter:• 3 405 followers
Join the EYD Social Media Campaign ! Use the #EYD2015 Repost – Retweet Help in growing our accounts
Results:Social media takeover
17 EU MS Participants September
to November
IRELAND FINLAND UNITED KINGDOM
PORTUGAL CZECH REPUBLIC
Results:Activities and Events
with citizensEYD DAYS ACROSS EUROPE
Results:Targeting
young peopleTwitter Chat: #girlsvoices
Future Leaders and Ban Ki-moon
Innovative video for the youth
Sabina, a blogger and avid
social media user, travelled
for 10 days to 5 countries in 3
Continents to witness
development projects funded
by the EU
f
Stacey Vickers - Communication & Transparency, EuropeAid Development and Cooperation
Insert video
Results:Involving
personalities and ambassadors
LEGACY &LESSONS
• Partnerships
• Young people
• Storytelling
• Interactive
• Motto
EYD for your group
• How can your group follow up on the EYD?
• Opportunities to keep development in the
headlines
• Remain involved!
THANK YOU FOR YOUR ATTENTION
#EYD2015