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When I was younger I wanted to be a writer. Another time I wanted to be a doctor. I even considered becoming a lawyer. Throughout my childhood, my dreams and aspirations career-wise changed as often as my outfits. With that said, one thing has stayed consistent throughout my life and that has been my love for all things fashion. Along with being a natural born leader, embedded in my genes is the need to be business savvy, organized and analytical. With those traits yearning to be utilized, I finally found the right path for me in 2010 when I started working towards a degree in Fashion & Retail Management at The Art Institutes International Minnesota.

While it was obvious that I had chosen the best school for me, I knew it would be a challenge. I would have to be flexible in order to maintain a full-time corporate position, a part-time position on the weekends and who knew at the time, eventually planning my own wedding. I did all of this while pursing a full-time education. Balancing life in the past three years has been a great accomplishment and the results have been extremely rewarding. I chose the above statement as a great representation of me, at this time in my life. I have always had a passion for both business and the fashion industry and now that I’m graduating, I’m seeking out the bliss that is experienced once you find a career associated with your passions in life.The following is what I consider the highlights of my time at The Art Institutes.

My portfolio is a culmination of my education; the discovery of both new skills as well as refining my existing set skills, all while featuring the subjects that have interested me throughout the years.

It's a beautiful thing when a career and passion come together

Highlighted Work

Las Vegas TradeshowsTrend Report

1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Merchandise Managementkensie Case Study

5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Trends and Concepts in ApparelBusiness Trend Forecast

9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Principles of Market ResearchWork Study Survey

13. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Trends and Concepts in ApparelFashion Subculture

17. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

References and Acknowledgments21. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Quotes, Special Thanks and Dedication23. . . . . . . . . . . . . . . . . . . . . . . . . . .

A hands-on study and experience of the retail fashion industry focused on attending the MAGIC Tradeshow in Las Vegas and on the trend research process. My fellow students and I actively assisted in researching, planning, and scheduling a five-day trip to Las Vegas in February 2013. During the trip, we experienced the MAGIC Tradeshow and the subsidiary tradeshows, trend shopping activities, trend forecasting agencies and vendor showrooms.

Project Objective• Report findings based on Las Vegas

trend shopping and research activities conducted during trip with multiple brands, designers and retail properties included in the report to substantiate the validation.

Personal Objectives• Identify trends, specifically focused on women’s

contemporary, by applying skills and knowledge from previous coursework and lecture.

• Utilize tradeshow industry resources for research and analysis.

• Craft a stylized, creative and professional report with supporting visuals and written commentary.

Las Vegas Tradeshows:Trend Report

Research

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Industry resources at MAGIC, such as Fashion Snoops and WGSN’s seminar on Macro Trends and Consumer Direction, provided valuable insight on leading trends for women.

In-depth research revealed the mod trend in up-and-coming retail and designer collections, pushing validation even further.

By providing images of window displays, this research captured how the mod trend is evolving into a strong visual merchandising strategy for stores.

Color Palette & Prints

Fashion Snoops forecasted color palette for the new mod features simple black and white along with a very heavy primary color scheme with hints of orange. Prints relate with the colors almost directly.

Marc Jacobs Alice + Olivia (at Saks)Kate Spade

Trend Forecasting at MAGIC

“An explosion of pop colors and bold geometric prints, we look to style icons like Edie Sedgwick and the youth movement of the 1960’s for inspiration. Fun, fresh and fearless, the inspiration here is anything but shy.” - Fashion Snoops display at SOURCING at MAGIC

WGSN’s presentation at MAGIC predicted a new style of mod with digital blurs, pixel checks, fractured geometrics and geometric inserts.

Color Palette & Prints

Fashion Snoops forecasted color palette for the new mod features simple black and white along with a very heavy primary color scheme with hints of orange. Prints relate with the colors almost directly.

Marc Jacobs Alice + Olivia (at Saks)Kate Spade

Trend Forecasting at MAGIC

“An explosion of pop colors and bold geometric prints, we look to style icons like Edie Sedgwick and the youth movement of the 1960’s for inspiration. Fun, fresh and fearless, the inspiration here is anything but shy.” - Fashion Snoops display at SOURCING at MAGIC

WGSN’s presentation at MAGIC predicted a new style of mod with digital blurs, pixel checks, fractured geometrics and geometric inserts.

2 3

Mod is Everywhere

Nordstrom’s window displays at Fashion Show Mall in Las Vegas in February 2013.

Aldo’s window display at Fashion Show Mall in Las Vegas in February 2013.

From Marc Jacobs runway show to the window displays of the local mall, mod is popping up everywhere. Visual merchandisers are using optic white as a pure canvas to enhance spring’s bright pops of color, geometric lines and artistic detail that is the future of fashion.

Mod is Everywhere

Nordstrom’s window displays at Fashion Show Mall in Las Vegas in February 2013.

Aldo’s window display at Fashion Show Mall in Las Vegas in February 2013.

From Marc Jacobs runway show to the window displays of the local mall, mod is popping up everywhere. Visual merchandisers are using optic white as a pure canvas to enhance spring’s bright pops of color, geometric lines and artistic detail that is the future of fashion.

6Geometric Influences

Geometric prints in the new season get even more creative and artistic. Mosaic compositions, circles blurring in front of the eyes, colored lines and squares in the square.

“Mad for Mod”

It’s not technically the full representation of ‘mod’ (despite the name attached to the women’s range), but the new 1960s-style Mad Men clothing range at Banana Republic is certainly worth a look.

This new spring range is once again a collaboration between the retailer and Mad Men’s costume designer Janie Bryant, with inspiration meant to embody the late ‘60s love for bright colors, bold geometric patterns and graphic prints.

Topshop Kate SpadeFrench Connection

Geometric Influences

Geometric prints in the new season get even more creative and artistic. Mosaic compositions, circles blurring in front of the eyes, colored lines and squares in the square.

“Mad for Mod”

It’s not technically the full representation of ‘mod’ (despite the name attached to the women’s range), but the new 1960s-style Mad Men clothing range at Banana Republic is certainly worth a look.

This new spring range is once again a collaboration between the retailer and Mad Men’s costume designer Janie Bryant, with inspiration meant to embody the late ‘60s love for bright colors, bold geometric patterns and graphic prints.

Topshop Kate SpadeFrench Connection

5

Disguised as the average consumer, my trained eye scoured a variety of resources and by collecting images of colors, prints, silhouettes and styles, validation was presented in the form of a report focusing on the mod trend.

Trend for S/SU 2014: ModMod is for modern, which in its purest use, meant minimalist. Arguably there is nothing minimal about most Mod fashion, but that is the origin. With color playing a big role in defining the look, mod fashion was innovative, creative, bold and brash. Sixties fashion belonged to London, England with the Brits setting the tone and the world following. Today the term mod is often more loosely used to describe 1960’s inspired fashion with stores and designers putting their own spin on the subculture’s style.

Contents

Introduction of Trend- Mod...................................

Trend Forecasting: Fashion Snoops....................

Trend Forecasting: WGSN...................................

Color Palette & Prints...........................................

Styles & Silhouettes.............................................

Geometric Influences...........................................

Conclusion: Mod is Everywhere...........................

Works Cited..........................................................

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Styles & Silhouettes

Fashion Snoops forecasted styles and silhouettes that are very true to the original 60’s mod fashion with designers making their collections sleeker, more futuristic, and cheekier then ever. Bold, Pop Art graphics have turned simple silhouettes like the classic sheath and a-line into iconic pieces of fashion. From day dresses, to separates, these geometric pieces with high hemlines have transformed beloved basics into something extraordinary and they are all within reach to the average consumer.

Zara TopshopRachel Roy (Saks)

Styles & Silhouettes

Fashion Snoops forecasted styles and silhouettes that are very true to the original 60’s mod fashion with designers making their collections sleeker, more futuristic, and cheekier then ever. Bold, Pop Art graphics have turned simple silhouettes like the classic sheath and a-line into iconic pieces of fashion. From day dresses, to separates, these geometric pieces with high hemlines have transformed beloved basics into something extraordinary and they are all within reach to the average consumer.

Zara TopshopRachel Roy (Saks)

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Extensive observation into categorizations of stores, organizational components, and the characteristics of various wholesale and retail markets. Exploration is conducted into Private Label and Brand Name businesses, while developing customer profiles and looking at franchising as a means of entering the retail world. Importance in familiarizing with merchandise accounting as it relates to the various retail formats is stressed.

Merchandise Management:kensie Case Study

Project Objective• In a collaborative partnership, select a brand

and category and produce an assortment of plan, six-month sales plan and purchase order reflecting brand’s objectives. Compile project into a professionally printed and bound document that will be presented in a mock, “real life” scenario. Merchant teams (students) will meet with the divisional merchandise manager (instructor) to present their merchandising strategies and will have to “sell” their strategies to get approval and the resources needed to run the business.

Personal Objectives• Demonstrate understanding of competencies through

written work product, oral presentation and use of appropriate business technologies, while still remaining true to the kensie brand and my assigned role as Planner.

• Understand the buyer’s role in various merchandising organizations, including the fundamentals of buying: what to buy, from whom to buy, and how much to buy (six-month merchandise plans).

• Develop an assortment plan, allocation or distributions of company goods and understand how to write a purchase order.

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• Assortment Plan

• Six-Month Open to Buy

• Purchase Order

• Overviews and Strategies for each document

STORE:Macy'sDIVISION: RTWBRAND: KensieCATEGORY: AllFIXUTRES:

13.0

DATE:Winter & Spring 2013/2014

OCT

NOVDEC

JANFEB

MARAPR

MAYTOTAL

LY / PLAN TOTAL

2012 LY SALES $575,000.0

$ 650,000.0

$ 1,000,000.0

$ 550,000.0

$ 200,000.0

$ 300,000.0

$ 300,000.0

$ 400,000.0

$ 3,000,000.0

$ 3,000,000.0

$

2013 PLAN SALES $575,000.0

$ 700,000.0

$ 1,055,000.0

$ 595,000.0

$ 250,000.0

$ 350,000.0

$ 350,000.0

$ 400,000.0

$ 3,300,000.0

$ 3,300,000.0

$

$ +/- TO LY

-

$ 50,000.0

$ 55,000.0

$ 45,000.0

$ 50,000.0

$ 50,000.0

$ 50,000.0

$

-$

300,000.0$

% +/- TO LY

0%8%

6%8%

25%17%

17%0%

10%

LY MD $

90,000.0

$ 100,000.0

$ 200,000.0

$ 105,000.0

$ 35,000.0

$ 30,000.0

$ 30,000.0

$ 25,000.0

$ 500,000.0

$ 500,000.0

$

PLAN MD $

94,000.0

$ 107,000.0

$ 207,000.0

$ 120,000.0

$ 42,000.0

$ 37,000.0

$ 37,000.0

$ 27,000.0

$ 550,000.0

$ 550,000.0

$

$ +/- TO LY

4,000.0

$ 7,000.0

$ 7,000.0

$ 15,000.0

$ 7,000.0

$ 7,000.0

$ 7,000.0

$ 2,000.0

$ 50,000.0

$

% +/- TO LY

4%7%

4%14%

20%23%

23%8%

10%

LY OO $

300,000.0

$ 400,000.0

$ 200,000.0

$ 50,000.0

$ 50,000.0

$ 150,000.0

$ 150,000.0

$ 200,000.0

$ 1,000,000.0

$ 1,000,000.0

$

PLAN OO $

420,000.0

$ 420,000.0

$ 225,000.0

$ 115,000.0

$ 65,000.0

$ 100,000.0

$ 75,000.0

$ 250,000.0

$ 1,000,000.0

$ 1,000,000.0

$

$ +/- TO LY

120,000.0

$ 20,000.0

$ 25,000.0

$ 65,000.0

$ 15,000.0

$ (50,000.0)

$ (75,000.0)

$ 50,000.0

$ -

$

% +/- TO LY

40%5%

13%130%

30%-33%

-50%25%

0%

LY BOM $

3,976,400.0

$ 3,611,400.0

$ 3,261,400.0

$ 2,261,400.0

$ 1,656,400.0

$ 1,471,400.0

$ 1,291,400.0

$ 1,111,400.0

$ 2,504,257.1

$

PLAN BOM $

3,976,400.0

$ 3,727,400.0

$ 3,340,400.0

$ 2,303,400.0

$ 1,703,400.0

$ 1,476,400.0

$ 1,189,400.0

$ 877,400.0

$ 2,530,971.4

$

$ +/- TO LY

-

$ 116,000.0

$ 79,000.0

$ 42,000.0

$ 47,000.0

$

5,000.0$

(102,000.0)$

(234,000.0)$

187,000.0$

% +/- TO LY

0%3%

2%2%

3%0%

-8%-21%

7%

LY TURN

1.201.20

PLAN TURN

1.301.30

+/- TO LY

6 Month Plan / OTB (Nov - Apr)

Vendor: FashionWearDept 110

Start Ship: 1/31/2013Terms: Airfreight

Vendor #: KES123PO# 6042310400

Cancel: 2/15/2013OTB Month: February

Style # Style Description Cost $ Retail $ MU % Color PrePack # of SKUs Stores Units OO Total Cost $ Retail $ PMU %

KS1D9684 TBD- New Spring Collection 42$ $110 62% Floral/Orange C 11 6 66 $2,772.00 $7,260.00 62%

KS1D9685 TBD- New Spring Collection 42$ $110 62% Teal C 11 6 66 $2,772.00 $7,260.00 62%

KS1D9686 TBD- New Spring Collection 42$ $110 62% Red C 11 6 66 $2,772.00 $7,260.00 62%

KS1D9689 TBD- New Spring Collection 42$ $110 62% Navy C 11 6 66 $2,772.00 $7,260.00 62%

KS1D9690 TBD- New Spring Collection 42$ $110 62% Coral C 11 6 66 $2,772.00 $7,260.00 62%$13,860.00 $36,300.00 62%

PURCHASE ORDER

STORE: Macy's

DIVISION: RTW

BRAND: Kensie

CATEGORY: Dresses

SEASON: Fall/Winter 2013

Assortment PlanAverage Cost Average Retail Average MU% # of SKUs

$45 $113 60% 170

$32 $79 60% 62

$33 $82 60% 73

$32 $79 60% 90

$34 $85 60% 66

$47 $118 60% 83

$37 $93 60.00% 544Jackets/Blazers

Total

CategoryDressesKnitsSweatersSkirtsBlouses

Deliverablesk

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yKensie is a runway-inspired brand with a pretty, yet edgy, vibe. With that in mind, my partner Mary Scaglione and I created an assortment plan consisting of modern clothing that has a balance between work wear and seasonal options that appropriately reflects current trends and most importantly, a selection that is true to the kensie brand.

In order to achieve our assigned percentages in the Six-Month Open to Buy portion, we focused on promotions and sales frequencies, as well as strategies that would be consistent and true to our selected retailer, Macy’s.

Lastly, we collaborated to deliver a Purchase Order that provided specific strategies pertaining to our assigned roles, as either a buyer or planner. This achieved our overall goal of launching an additional and exclusive collection of dresses, as part of the overall kensie Spring collection.

Highlights

7 8

A comprehensive study of cultural and social issues that affect fashion and the emergence of trends. Skills in analyzing the meanings and importance of clothing and applying these concepts to contemporary society, were developed. Throughout the course, we were able to identify sources for researching and analyzing past trends and apply findings to the prediction of future trends.

Project Objective• Research the past and current trends of

a specific apparel category. Report and relate findings in an organized, digital presentation that includes a publishable trend forecast book with detailed information.

Personal Objectives• Use my own extensive knowledge and experience

in the bridal and wedding industry, conduct research, analyze and evaluate past and current trends with a specific focus on women’s bridal.

• Apply research to the prediction of future bridal trends for Fall/Winter 2014.

• Address prediction forecasts such as color, textile and print along with related information to fashion lifecycle and viable economic principles.

Trends and Concepts in Apparel:Business Trend Forecast

Forecast

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Color Palette for Fall 2014

InfluEncEs And WHAT TO ExPEcT

Theseweddingdécorfactorsareallsupportedbytheecofriendlymovement,amacrotrendthathasbeengrowingthepastdecade.Apassionforsavingtheenvironmenthasnowseemedintotheweddingindustrybycreatingmorepossibilitiesthanevertohaveasustainableweddingwhichnowincludesmoreearth-friendlyfabricslikehempandorganicsilk.Popculturehasplayedaroleincreatinganewlookfortheearthybrideof 2014.MovieslikeTheHungerGames(withasecondmovietobereleasedSummerof 2013)andtherevivedtrendof thefishtail(orHerringbonebraid)amongcelebritiesandfashionmavensthisyearallhavepotentialtobehugeinspirationforthechangeinthehairandmakeupof theearthybride.

It’sevidentthatmostaspectsof theindustryhavealreadyshiftedtoembraceanearthierfeelthatit’sonlyamatterof timewhenthebrideherself istheepitomeof thatfeelbycreatingaweddingdaylook.Withtheearthybride,wecanexpectromantic,flowylayersof naturalorhanddyedfabricstohelpcreateafittingsilhouette.Hintsof subtlecolorslikeablushpinkorkissof aboldercolormayjustpeakoutfromunderthedress.Ianticipatedeeperpurplesforbrideswhowantboldcolorscatteredthroughouttheirreception.Subtlercolorpalettesmayrelyontaupe,ivoryshadeswithessencesof naturaldarkwoodsandtheglowof candlelight.Mutedseasonalgreensmayalsobeusedtochanneltherusticfeelingof theoutdoors.

191218PottingSoil

171311Taupe

180521BurntOlive

160233MeadowGreen

125404WhisperGreen

183635PicassoLily

112309PetalPink

110605JetStream

Somanyfactorsandtrendswithintheweddingindustryhelpsupporttheanticipationof changeassociatedwiththestyleof weddinggownsfrompoofyprincesstodowntoearthromanticbride.Studiesareshowingmoreceremoniesoutdoorandlessinhousesof worship.Religiousinstitutions,suchaschurches,synagoguesandmosques,droppedoff by10%asmorecouplesoptedtoholdtheirweddingceremoniesoutdoors.In2010,43%of ceremonieswereheldoutdoors,comparedwith39%in2009–anincreaseof 10%andthenumberkeepsclimbing.WhileJuneisthereigningmonthformarriages,Septemberisaclosesecond,andothermonthsincludingAugustandOctoberareontheriseinordertoembracethemorenaturalcolorsof theseason.

Historicbarns,vineyards,andwooden,forestsanctuariesareallpopularsettingsforthemodernwedding.Thefocusonfreshlocallysourcedfoodsandfloral,whichhasbeenahugetrendthroughout2012willtranslatetoevenrichercolorsandflavorsinthenextfewyears.Foodmenushavebecausemoreseasonallyfocusedandrustic,withpiesemergingasapopulardessertchoice.Oneof thefreshesttrendsinweddingflowersisfeaturingsucculentsinthedécoralongwithherbslikerosemaryandlavender.Theirnaturallyneutralshadescoincidewiththeearthycolortrendwhilebringinginterestingtexturetothetable.

EARTHY EPITOMEbOld cOlORs And TExTuREs InsPRIREd bY THE fAll sEAsOn

What’s Changing?

infLUenceS & WhAt tO expect

DowntonAbbyfanswillappreciatethesoft,unstructureddrapeof a1930’sgownbutthistimearound,Iexpectamorecontemporarydeepvnecklinewhilebeingslimmerthroughthehipsandthighs.However,themostfunwiththe1930’sbridewillbewiththecolorof thegown.Likethegownsinthe1930’s,themostusedcolorswereivory,cream,pinkishwhiteorpalebluewhiteandIanticipatethisaswell.It’simportanttonotethatmanybridalgownsof the1930’swerenotwhiteduetoeconomicrestraintsandtherecession2012iscurrentlyexperiencingcanalsoplayafactoraswell.Manybridesoftenchooseagownthatmaynotbetechnicallyconsideredbridalinordertosavecosts.Withthat,bridesarealsoreadyforachangeandwanttostandout.

Thewinterseason,withweddingsaroundChristmasandNewYears,willwelcometheideaof usingmetallicssuchassilver,goldandChampagneaswellasfeathersasembellishmentsforthegowntocreatearomantic,yetwhimsicallook.Themercurycolortrendinthebridalindustrywillhelpcoincidewiththedesireforashimmeringandglamorouswinterweddingcombinedwithanuberchicandfemininestyledweddinggown.

Color Palette for Winter 2014

8641CMetallicCoated

8420CMetallicCoated

145002Silver

134308BabyBlue

Pastel9402CPantonePastel

131011Ivory

111005BridalBlush

Pastel9022CPantonePastel

1920’sdesignideascroppedupeverywhereonfashionshowrunwaysforspring2012.Theyincludedshortdressesintheflapperstyle;thatis,sleevelessshifts,oftenwithfringeorbeading,justaswaspopularduringthe1920’s.AtRalphLaurenmanymodelsworeclochehats,apopularhatstyleinatime

whenwomenseldomlefthomewithoutwearingahatfordayorahairdecorationforevening.Withthehighlyanticipated,“TheGreatGatsby”movieintheatresnextSummer,theRoaring20’strendwillmostlikelybepresentleastthrough2013.Unfortunately,1920’sfashionflairisn’tforeveryone.Theshift

dressanddroppedwaistcanbequiteunflatteringtowomenwhohavefullfigures,andshapelystyleswill

lookbetteronsuchpetitewomen.Whichthereforecreatesthepredictionthatthe1920’strendwillfade

quicklyandinstead,a1930’sinspirationwithemerge.

Ralph Lauren 2012 Spring Fashion Show

GLAMOROUS 1930’SARt DecO GLitz & GLAMinSpiReD by the GReAt DepReSSiOn eRA

The Initial Start

influenCes & WHaT To expeCT

Sometimesatraditionalengagementringjustdoesn’tsuitethepersonalityof thebridewhichiswhynon-traditionalengagementringsareraisinginpopularity.Anotherreasonforthistrendiscelebrityringchoices.Manycelebritiesarechoosingnon-traditionalengagementringsfortheirbridestobeandthattrendhasinfluencedothers.Facebookfounder,MarkZuckerbergchosearubyringforhisnewwifeandPrinceWilliamalsohelpedspurthistrendwhenhegaveKateMiddletonhislatemother’ssapphirering.Muchtotherelief of groomseverywhere,tuxedorentalsareoutandsuitsandcasualweararein.Thisallowsthebridetocreateacohesive,casuallookwiththegroombychoosinglessdramaticgownsandoptingformorefunandflirtyoptionssuchasshortdressesorfemininepantsuits.Aclassicwhitepantsuitisamodernandchicalternativetothetraditionalweddinggown,andcanbemoreeconomical,too.Designershavealreadyansweredthecrytofeaturemoreshortdressesintheircollectionsbut2014bringsevenmoreoptionsforbrideswantingtolookchicandbeautiful,yetwithaslightlysmallerpricetag.Shortdresseshelpeliminatetonsof materialthusreducingthecost.Sometimesmoneyisn’tanissueandrather,abridewantstoreallystandoutandthat’swhencolorisreallygoingtoshinethrough.Brightcolorswillcontinuetoplayamajorpartincolorthinkingandbringasenseof solidityandself-assurance.Violetsaremoredominantincolorstatements,goingalongwiththethemeof innercontemplationandpersonaljoy.Redremainsaclassic,while2014willacquireadarker,morebloodiedhue,makingitricheranddeeper.Bluegainsanextraimportancethisseason,representingthedeepcalmnessandlinkingtonatureandthewinterseason.

Color Palette for Fall / Winter 2014

190303JetBlack

877CMetallicCoated

195406PineGrove

191617Burgundy

193730GentianViolet

132004Potpourri

144510Aquatic

135305PaleAqua

Justbecausesomeoneisgettingmarrieddoesn’tmeantheyhavetogrinandbearwalkingdowntheaisleina

traditionalwhitedress.Nontraditionalweddingattireismorepopularthanever,andwiththetrendsexpected

for2014weddings,unconventionalthreadsarealltherage.Daringbridesareforgoingtheexpectedandletting

theirpersonalitiesshinethrough.Othernon-traditionaltrendsarepoppingupaswell,allclearingthepathfor

greatthingstocomeinthebridalindustry.Oneof thebiggestinfluencesforthenon-traditionalbrideisthe

costof USweddings,whichskyrocketedin2011,accordingtoanannualsurveydonebyTheKnot.comand

TheWeddingChannel.com.Thismayexplainariseinthenew“trend”inmanycoupleschoosingtospendthe

moneyelsewhereandchoosingtohavecourthouseweddingsinstead,accordingtotheLosAngelesTimes.

non TradiTional romanTiCunConvenTional looks inspired by THe daring and more modern bride

Letting Go the Expected

A wedding should tell a story. It should have an overall theme, color palette and feel that reflects the bride’s (and groom’s) personality. It’s important that what the bride is wearing on that special day creates a cohesive look with the bride’s vision. With my own wedding planning experience, five years of wedding coordinating under my belt and a completed internship at a bridal couture boutique, I chose to provide a Business Trend Forecast for Winter 2013/Spring 2014.

During the research process in Fall 2012, I found and cited three major influences that not only affect the wedding industry in general, but also create significant changes to the bridal fashion industry. The economy, a shift in vintage aesthetic and the love for technology are all influential in altering what is trendy when planning a wedding. As shown above, my three forecasts include a detailed description, color palette and dynamic visuals. Recent indications have shown these forecasts, particularly the “Glamorous 1930’s,” coming into fruition sooner than expected. Earlier this year, there have been 1930’s influences on the red carpet at the Oscars, as well as the resurgence of the Art Deco elegance within the fashion industry in general.

Overview

Expanding the understanding of and ability to analyze market research by identifying management challenges and converting them into research objectives, exploring research techniques and methods to collect information, and interpreting research findings in order to make business decisions.

Principles of Market Research:Work Study Survey

Project Objective• Identify a particular problem or question that is

to be researched further. Using market research techniques discussed, formulate a survey and analyze data collected. Deliverables include a professional, printed report of findings, data analysis and final recommendations.

Personal Objectives• Procedures are a critical part of our quality

process at Rosemount Inc. By leveraging my work experience and my current position in the company, I developed a survey for production builders in order to obtain specific information on procedures concerning its accessibility, clarity and precision.

• Identify any problem areas that can be corrected concerning procedures, production red lights and/or non-conformances.

• Using the data collected, analyze and determine corrective actions that can be implemented in relation to the findings.

Analyze

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A total of 35 surveys were conducted from both Temperature and Level production areas from Monday, May 9 to

Wednesday, June 1, 2011.

94%

Percent of respondents that said that they found procedures accessible,

which included all of the Level IBs.

77%

Overall, 77% said they agree that pictures in

procedures are beneficial to understanding the

process better.

97%

Percent of the IBs that agree with wanting

feedback on mistakes they make on the production line.

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Overall, 63% of the entire group surveyed

said it takes, on average, two minutes at the

maximum to look up something specific.

43%

Percent that said they at agree with the statement

that logging in non-conformances can be too time-consuming.

49%

When asked whether IBs wanted a Failure Analysis area in their production

area, 49% said yes.

MovingForward

This information was presented to upper management and was well received. Recommendations were created as a result of the analysis and actions were taken to accommodate the instrument

builders on a daily basis. I have continued to use my findings in my everyday work as I continue to update procedures and create new ones, as well. The market research skills I obtained proved to be

invaluable as well as transferable. I look forward to the next time I can utilize them.

A comprehensive study of cultural and social issues that affect fashion and the emergence of trends. Skills in analyzing the meaning and importance of clothing and applying these concepts to contemporary society, were developed. A focus on 20th century fashion trends, macro trends, textile development and cultural indicators was present throughout the course.

Project Objective• Select a modern day fashion subculture

and conduct extensive research of what the members of this group wear. Analyze the role clothing plays in the development of the self and examine complicated nature of clothing and its effect on social interaction, as it relates to this subculture. Compile information and present in an organized, lecture-style presentation, speaking to the specific brands, designers and stores that play a role with this subculture.

Personal Objectives• Examine the social, psychological, political, economic

and technological influences that contribute to my selected subculture’s current fashion trends.

• Recognize the inter-relationship between clothing and culture, and determine what motivates them to wear what they wear.

• Using design elements, create a professional and dynamic digital presentation that visually speaks to my specific fashion subculture.

Trends and Concepts in Apparel:Fashion Subculture

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By experimenting, researching and proactively seeking out professional resources, I was able to completely create a project in InDesign that showcases the research performed.

The fashion industry is the second largest user of water in the world.

Sustainable Fashion

“Sustainable Fashion” also known as Eco Fashion, is becoming a growing philosophy and trend of sustainability. The goal for the fashion world is now to support the environment and take some social responsibility for using eco friendly products. In May 2007, Vogue reported that Eco friendly fashion would not be a short-term trend but it would be around for multiple seasons. Looking back now…..in 2012 their prediction was right as more and more designers and clothing stores have taken on board the concept of Eco fashion. These days, eco fashion is friendly for every type of budget as well.

Eco Chic

The Eco Friendly LifestyleFair Trade goods come from farmers, workers or vendors who are justly compensated.

Food• Organic when possible• Using recyclable bags or totes to carry food

and items in• Farmer’s markets- keeping it local• Recyclable packaging• “Fair Trade”

Household• Recycle paper and plastics from home• Install green, energy-saving appliances

(conserve water and energy)• Green home décor: furniture, mattresses,

flooring and more made with renewable resources

• Low-VOC (volatile organic compound) paint for walls

• Uses cleaning products from brands like Seventh Generation, which uses recycled and post-consumer materials in its packaging and biodegradable, and phosphate- and chlorine-free ingredients in its products

Transportation• Walking or biking and avoiding

transportation that uses air-polluting fuel whenever possible

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4Not only Vivienne Westwood, whose African collection of bags and accessories ends up in designer stores across the globe, but also Fendi and Stella McCartney work with locals in Kenya and produce sustainable fashion.

Designers

Gucci has introduced products that are made from biodegradable plastics like this line of flats

Stella McCartney’s Spring 2012 collection

Anita Dongre’s GRASSROOT 2011 Spring/Summer Collection

“Just because something is made from an organic fiber doesn’t mean it’s great for the environment. You have to think about the entire process, from dyes, to washing, to packaging and printing. It’s not that easy to do.” -Jeff Shafer, the founder of Agave Denimsmith

Eco Friendly Materials

• Hemp: eco friendly because it doesn’t require pesticides to grow, plus it’s incredibly durable and therefore wears extremely well

• Organic cotton: created organically, which is without the use of chemicals, like pesticides or herbicides

• Bamboo: a super-soft fabric that shouldn’t need pesticides to grow

• Cashmere: use cashmere that is combed, not shaved, from the underbelly (the softest part) of the goat

• Silk: it’s important to find out if a brand’s silk is spun slowly in nature or manufactured

• Polartec and “pop”: this fleece-like fabric is really a recycled-fiber fabric made out of soda pop bottles

Shopping for vintage or antique clothing, linens and accessories purchased at second-hand or specialty stores is a green step forward. Accessories created by using low-impact materials such as bamboo and other sustainable woods have popped up in everything from sunglasses to belts. Many clothing labels incorporate natural and recycled fibers like:

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In order to effectively drive the presence of this subculture in the fashion industry, images were carefully selected to show sustainable pieces in a variety of price points, ranging from budget to designer.

These harmful chemicals on our conventional clothing come into ready and prolonged contact with our skin , and can cause us skin irritations and even allergies.

More Fashion for the Passion

This is not a celebrity endorsement, it is about creating something that is genuinely a great idea and about making a difference through fashion.” -Emma Watson

In 2010, she paired up with People Tree, an ethical fashion label, to release an eco friendly line. geared towards a younger age group. All clothing is made by hand from 100% organic and Fairtrade-certified cotton in India, Bangladesh and Nepal.

The Urban Renewal by Urban Outfitters collection features one-of-a-kind pieces crafted in Philly using vintage, deadstock and surplus textiles sourced from around the world.

“It’s not a trend,” Julie Gilhart, Barneys’s fashion director, told Women’s Wear Daily on fashion going green. “A trend is something that dies. It’s a movement.”

Fashion to the Masses!Conscientious shopping is becoming more important to today’s “Fashionista” who is looking for clothing that is fashionable, trendy, affordable and also environmentally friendly.

H&M’s eco friendly red carpet collection that was launched in April 2012

Stars that have worn H&M’s new collection include Michelle Williams and Viola Davis

Zara’s eco friendly store in New York on Fifth Avenue

Twenties Jazz drop hem beaded dress from Zara made with eco

friendly materials

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9A conflict diamond is a diamond that has been mined using slave or forced labor and/or has been used to fund armed conflict.

Eco Friendly Wedding

These “green” favors are created 100% from nature with recycled paper and finished with raffia ribbon.

This gown was constructed with five different hemp/silk blend fabrics. The hemp was grown without the use of pesticides or chemical fertilizers then blended with wild peace silk (cocoons are harvested only after the moths have emerged).

Recycled material can easily create a eco friendly and chic engagement ring. Natalie Portman, a devoted vegan, was inspiring when she first flashed her eco friendly sparkler worth an estimated value of $35,000. The ring is made from recycled platinum, an antique center stone and accenting pavé diamonds taken from a conflict-free mine.

Oh how the wedding industry has changed from when our parents and grandparents got married! The eco friendly movement has a passion for saving the environment, which has now seeped into the wedding industry. There are more possibilities than ever to have a sustainable wedding.

Pop Culture Influences

In 2007, Keira Knightley was spotted carrying a cream-and-brown Anya Hindmarch tote emblazoned with the slogan “I’m Not a Plastic Bag.” The reusable-bag trend was officially launched!

Natalie Portman will only wear clothing by designers who meet her vegan-friendly standards. In 2008, Portman also designed a vegan shoe collection that was sold through the New York boutique Te Casan.

Project Runway introduced us to eco friendly designer, Leanne Marshall. The winner of Season 5 of the fashion reality show launched her own line of eco friendly fashion in 2009 exclusively for Bluefly.com.

”One of the things that’s been so nice is that Dior made all of the shoes for me with no animals and no leather or anything, because I don’t wear any leather…They re-made all of my shoes so I can wear Dior shoes without taking lives.” -Natalie Portman

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The last page presented is a brief highlight, tying an interest and passion of mine, the bridal industry, showing how the industry’s trends are evolving to accommodate this subculture.

The fashion subculture, also called a style tribe, I specifically focused on was the eco-friendly lifestyle. Being that I had no previous InDesign experience, I found this project to be a great challenge when it came to creating a template and then crafting my project into the template, while making sure the project’s entirety spoke to the subculture itself.

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Europe, particularly northern Europe, is more environmentally Europe is constructed in a way that makes it pretty easy to live green. conscious than the United States, despite Americans’ sincere and passionate resolution to be green.

Eco Friendly Style Tribe

Misconceptions“Tree Hugger”

“Pothead”

“Granola Chewer”

“Hippie”

Psychologically/Socially“treading lightly”

Has influenced the younger generations

Encouraging the community to take on greater environmental ownership

Creating awareness

Hope to inspire by setting an example

Many businesses advertise on this movement- increases social gatherings

Want to stay informed

EconomicallyPros and Cons to “going green”

Both sides have myths

These days, you can be eco friendly on any budget

TechnologicallyAdvance in technology (like paper, cars, pens, paint etc.) allow going

green more possible these days!

Encourages that this lifestyle can be followed

PoliticallyDemocrat

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Livia Firth is responsible for the “Green Carpet challenge,” which is an initiative she started in 2012 to promote ethical fashion on the red carpet.

On The Red Carpet

Missi Pyle strutted down the Oscar red carpet in a cruelty-free, mineral-dyed “peace”-silk gown by Valentino Delfino, the winner of Suzy Amis Cameron’s “Red Carpet Green Fashion” design

competition

Meryl Streep in a gown by Lanvin at the

2012 Oscars

Livia Firth Wearing a black Armani gown made with recycled plastic bottles

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Along with color selection, bamboo elements were added to create texture and to speak to the subculture, aesthetically. To provide continued validation, unique facts were added to each page in the top right corner.

Over 90 million items of clothing end up in land fill sites globally each year.

What is “Eco Friendly”?

An eco lifestyle is one where an individual tries to live their life in a manner which is eco friendly and “green”. An eco lifestyle is one where an individual is concerned about their energy consumption, the amount of waste they generate and the impact that their life has on the environment.

There is really no such thing as a 100% eco friendly piece of clothing. This is because all clothing takes water (to grow the fiber which makes the fabric) and energy (to make the fabric and the garment).The eco friendly style tribe is trying to minimize the damage by using fibers not grown or produced with damaging chemicals, and fabrics not colored with harsh dyes and paints. In summary, ‘eco’ friendly clothing might mean:

-Clothing made of fibers such as organic cotton and hemp-Clothing that has been organically dyed with vegetables-Fabrics that use small amounts of precious water to grow, such as hemp and bamboo.

Let’s break it down.....

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Business Trend Forecasthttp://www.100layercake.com/blog/2011/12/20/nyc-1930s-speakeasy-theme-wedding-shannon-chris/

http://weddings.gatheringguide.com/ac/wedding-dresses-bridal-gowns/ditching-the-white-dress-and-black-suit-nontraditional-wedding-styles

http://www.huffingtonpost.com/harmony-walton/the-end-of-the-vintage-we_b_1063926.html#s450841&title=Formal_Wedding_Trend

http://pinterest.com/pin/127226758192953791/

http://www.weddingsbylilly.com/wedding-dresses/weddings-dresse-through-the-ages/

http://www.brides.com/wedding-dresses-style/wedding-dresses/2012/04/spring-2013-wedding-dress-trends#slide=20

http://wedding-pictures-02.onewed.com/27036/wedding-jewelry-vintage-bridal-earrings.jpg

http://www.realsimple.com/beauty-fashion/clothing/dresses-skirts/little-black-dress-00000000046948/page3.html

http://lover.ly/image/26572

http://www.huffingtonpost.com/nicole-janowicz/how-to-create-a-consistent-wedding-style_b_1454248.html

http://mymodernvintagewedding.blogspot.com/2009/01/modern-vintage-silhouette.html

http://www.vanityfair.com/online/oscars/2012/02/downton-abbey-roaring-20s-mary-wedding-dress-fashion-slide-show#slide=6

ThinkStock

All images and content used specifically for educational purposes only

http://pinterest.com/pin/267542034083892357/

http://thebeautybridal.com/wp-content/uploads/2012/04/Spring-2013-Angel-Sanchez-Wedding-Gown-Sketch.jpg

http://cdn.madamenoire.com/wp-content/uploads/2012/04/354154_12214490_ll.jpg

http://www.hotshoestyle.com/images/cl/Louboutin_Peep_Toe_102_01.jpg

http://weddings-plaza.com/wp-content/uploads/2011/01/original-groom-suit-2.jpg

http://www.beautylish.com/a/vmgvn/hair-braid-trends

http://www.myhungergames.com/wp-content/uploads/2012/03/hunger_games_wedding.jpg

http://www.heathersglen.com/blog/wp-content/uploads/2011/03/baby-breath-flower_300.jpg

http://www.couturecolorado.com/wedding/2011/11/17/gossip-tara-la-tour/

http://www.newportweddingglam.com/page/2/

http://sampleboard.wordpress.com/2011/06/01/wedding-planning-setting-the-scene-for-a-vintage-1930s-wedding/

http://petite.about.com/od/2012SpringSummerFashionTrends/ss/2012-Spring-Fashion-Trends_6.htm

http://pinterest.com/pin/63402307224756161/

Fashion SubcultureIMAGE SOURCES

http://www.weddingaces.com/2011/11/chic-and-cheap-eco-friendly-hairtips/

http://otrec.us/project/249

http://discovercopenhagenstyle.tumblr.com/post/19120744182/thesearch-for-vintage-urban-outfitters

http://www.ecofriend.com/entry/robin-barcuss-state-of-dress-redefinesgreen-fashion/

http://tsi-training.blogspot.com/2011/09/eco-friendly-fashion-design.html

http://www.buyecofriendlyclothing.net/privacy-policy

http://masterpieceweddings.blogspot.com/2011/05/unique-bouquetspaper-flowers.html

http://www.threadheadcreations.com/Merchant2/merchant.mvc?Screen=PROD&Product_Code=Callie&Category_Code=Bridal2

http://www.plantamemory.com/Tree-Wedding-Favors.html

http://www.etsy.com/listing/57989444/14k-gold-and-moissaniteengagment-ring

http://www.fashionologie.com/HM-Conscious-Collection-2012-22632923?page=0,0,0

Brannon, Evelyn L. Fashion Forecasting. 3. VitalSource Bookshelf. Fairchild Books, 6/2010, Monday, July 23, 2012. http://digitalbookshelf.artinstitutes.edu/books/978-1-60901-209-0/S2.4/13

Chua, Jasmin Malik “6 Celebrities Who Wore Eco-Fashion to the 2012 Oscars” Ecouterre. February 27, 2012. Web. August 1, 2012. http://www.ecouterre.com/6-celebrities-who-wore-eco-fashion-to-the-2012-oscars/

Cortese, Amy “Wearing Eco-Politics on Your Sleeve” Organic Consumers Association, March 20, 2005. Web. Accessed August 10, 2012. http://www.organicconsumers.org/clothes/ecofriend032205.cfm

“Eco Fashion”, Voguepedia, accessed July 23, 2012 http://www.vogue.com/voguepedia/Eco_Fashion

“Eco Friendly Fashion” June 5, 2012, Handbag Fairy, accessed July 28, 2012, http://www.handbagfairy.co.uk/blog/fashion/eco-friendlyfashion-zaras-eco-friendly-store/

Fitzpatrick, Beth Cooney “Natalie Portman’s Eco-Friendly Engagement Ring”, Jan 26, 2011, Stylelist, accessed July 29, 2012. http://main.stylelist.com/2011/01/26/natalie-portmans-eco-friendlyengagement-ring/

May, Hana “6 Brands Make Eco-Friendly” Elle Magazine, May 27 2012. Web. Accessed August 9, 2012. http://www.elle.com/news/fashionstyle/6-brands-make-eco-friendly-fashionable-22564

Rodes,Tessa “Top 3 Eco-Fashion Celebrities” Urban Times. May 6, 2012. Web. Accessed August 11, 2012. http://www.theurbn.com/2012/05/top-3-eco-fashion-celebrities/

Weiss, Danna “Feel-Good Fashion! 7 Planet-Friendly Fabrics” November 9, 2007. Today Style, accessed July 30, 2012. http://today.msnbc.msn.com/id/21692527/

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tsTrend ReportCrescenzom Kitt. “Modern Mods” Shoptopia Network. February 15, 2013. Web. Accessed March 4, 2013. http://www.shoppesatarborlakes.com/trends/swinging-60s-fashion-is-back/2462/acss-clh-shs?

“Fall/ Winter 2012-2013 Fashion Trends” Fashionisers. July 31, 2012. Web. Accessed March 3, 2013. http://www.fashionisers.com/trends/fall-winter-2012-2013-fashion-trends/

“Mod Fashion” Fifties Web. Web. Accessed March 4, 2013. http://www.fiftiesweb.com/fashion/mod-fashion.htm

“New 1960’s Style Mad Men Clothing Range Arrives at Banana Republic” Mod Culture. February 28, 2013. Web. March 4, 2013. http://www.modculture.co.uk/new-1960s-style-mad-men-clothing-range-arrives-at-banana-republic/

http://bananarepublic.gap.com/browse/division.do?cid=5002&mlink=5001,6213473,5&clink=6213473#slideName=look1

http://www.katespade.com/deco-felicity-top/NJMU2195,default,pd.html?dwvar_NJMU2195_color=335&start=18&cgid=sale-clothing

http://www.saksfifthavenue.com/main/ProductDetail.jsp?PRODUCT%3C%3Eprd_id=845524446564003&CAWELAID=1855339539&cagpspn=pla&site_refer=GGLPRADS001

Some images used provided by Stacy Erickson, taken February 18, 2013- February 22, 2013.

All images used are for student purposes only.

kensie Case StudyGiordano, Nicole. “Kensie Label Tells Its Customer a Story” StartUp Fashion. February 15, 2011. Web. Accessed October 24, 2012. http://startupfashion.com/kensie-label-tellscustomer-story

“Kensie” G-III Apparel Group. Web. Accessed October 24, 2012. http://www.giii.com/division_kensie.html

“Macy’s Jobs” Macy’s. Web. Accessed October 24, 2012. https://macys.taleo.net/careersection/macys_retail_jsa_career_section/jobdetail.ftl

“National Pressroom: Private Brands” Macy’s Inc. Web. Accessed October 24, 2012. http://pressroom.macysinc.com/privatebrands.aspx

Pasquarelli, Adrianne. “Private Labels are Back” Crain’s Business. May 29, 2011. Web. Accessed October 24, 2012. http://www.crainsnewyork.com/article/20110529/SMALLBIZ/305299979

“Private Lines” The Economist. May 17, 2007. Web. Accessed October 24, 2012. http://www.economist.com/node/9196317

“Wholesale” NYC Fashion. Web. Accessed October 24, 2012. http://nycfashioninfo.com/wholesale/market-weeks/Calendar.aspx

Principles of Market ResearchAlll research and data anaylsis was conducted and compiled by Stacy Erickson. Spring Quarter, 2011.

Special thanks to all Rosemount Inc. employees that participated in the research survey.

Images and Further AcknowledgementsAll project images were selected and used for student education purposes.Professional images provided by Maren Delaney Photography.Graphic design assistance provided by Mike Erickson.

A big, heartfelt thank you to Cindy Champagne, who has been my mentor for the last eight years. She has always motivated me to speak up, make changes where I see fit and work smarter. I have always appreciated her pushing me to continuously improve

myself and the end result has made me a better worker and person overall. The lessons I have learned from her will be embedded in me for the rest of my life.

A very special thank you to my wonderful and patient husband, Mike Erickson. He’s

been an amazing support system since my start at The Art Institutes. It’s such an empowering feeling to have someone always proud of you and cheering you on.

Special Thanks

My portfolio is dedicated to the memory of my grandmother, Joanne Nystrom, who always dreamed of me pursing a higher education and to

my father, Clay Nystrom, who has never let me forget that I need a degree in order to stay in his good graces and remain his favorite daughter.

Dedication“ ““I have watched Stacy grow into a model employee; she had the drive and determination to become a self-directed, most efficient person who strives for quality

every step she took as she grew with the company. Stacy came in as a Summer Temp right out of high school. At the time I was hoping she would make it through the summer. But by Summer’s End, she came in wanting to put her schooling off and become a full time employee. Wasn’t sure if this was the right move for her at that time, but she assured me she would continue with her education, it might just take a little longer. Stacy was hired on full-time and almost immediately you could see a change in how she handled herself on the job. She was more dedicated, she had the drive and determined to bring her concerns and suggested changes to how things were done on the production floor. This was very unusual for a new employee to speak up with new ideas.

When an IBIII (Lead or Trainer) position was posted she applied. My concern at that time was she was so young, could she handle the pressures that come with being an IBIII. During the interview, the drive and determination in her voice made me think she could do this. She proved she could with flying colors. I have to say there aren’t many IBIII’s that made the transition as smooth as she did. So a few more years go by and a Manufacturing Specialist Document Control position opens and in my mind it’s a no brainer, Stacy should be encouraged to take that step. Which is where she is today, I’m happy to say there aren’t many who have had this kind of success in such a short time. But then again, anyone that knows her knows there’s no stopping her once she set her mind on something.

I’ve had the pleasure of having Stacy in two of my classes. Being a faculty instructor gives me the opportunity to observe and interact with quite a few students and Stacy is one of the most impressive. She’s outgoing, very personable and brings energy and talent to whatever she does. I’ve found her to be thoughtful, intelligent and articulate and a real pleasure to work with. She would be a great addition to any company.

I have worked with Stacy for the past 2 ½ years. I have enjoyed supervising Stacy as she is self-motivated, hard-working and dependable. She sets for herself very high standards and drives to high quality. She has strong leadership skills and has led team activities within our work group. She is comfortable and confident in formal presentation settings, carrying herself as very professional and well spoken. Stacy is appropriately vocal, highlighting issues and concerns of the group. She isn’t fearful to raise questions. I admire her perseverance as she has worked full time while completing her degree. She has done a nice job balancing her efforts as her work has not been impacted by her loaded schedule. I expect she will find continued success in whatever it is she sets out to pursue.

Production Supervisor, Temperature/Process Level Final AssemblyEmerson Process Management | Rosemount Measurement

Cindy Champagne

Faculty InstructorThe Art Institutes International Minnesota

Jim Paulos

Engineering & Operations Manager, Temperature ADI Final Assembly Emerson Process Management | Rosemount Measurement

Stephanie Seward

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