stad roeselare: sociale media
TRANSCRIPT
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Sociale Mediaook in mijn stad
Stefaan Lammertyn
Wednesday 21 September 11
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Il fût un temps...
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We zijn HALFWEG
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Digitaal is het nieuwe normaal
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Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm
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HOE DIGITAAL BEN JIJ?
• Ik gebruik internet met mijn iPhone of BB
• Ik gebruik Facebook
• Ik consulteer LinkedIn regelmatig
• Ik reageer in blogs & forums
• Ik twitter voor/over mijn werk
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WAT ZIJN SOCIALE MEDIA?
“Sociale media zijn de online tools en platformen die mensen gebruiken om hun meningen, inzichten en ervaringen
met elkaar te delen”
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STAND VAN ZAKENAugustus 2011
• Facebook: 4.318.620 (+19%)
• Netlog: 3.439.849 (+7%)
• LinkedIn: 933.082 (+40%)
• Twitter: 105.000 (+61%)
• Google+: 10.990 (+22% t.o.v. juli 2011)
Bron: http://bvlg.blogspot.com/
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Nederland op één, Belgium... 1 point
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VASTSTELLINGEN
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Vaststellingen
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Photo by The Next Web - http://flic.kr/p/8g2yDN
De tijd van toen...
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VASTSTELLINGEN
De Merkbeleving overstijgt het Productniveau
Merk is Emotie!
Word of Mouth wordt World of MouthFans maken nieuwe Fans > Clouseau
Samen zijn wij sterk en weten wij méér
Nieuwe consument is een Trend, geen hype
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“Niets beïnvloedt een persoon meer dan de aanbeveling van een vertrouwd persoon”
Marc Zuckerberg - Facebook
78% consumenten gelooft
aanbevelingen van anderen
VASTSTELLINGEN
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Sociale Media
Deze ken je wel...
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Door het bos de bomen
1. Blogs
2. Microblogs: Twitter - Yammer - ...
3. Sociale Netwerken: LinkedIn - Facebook - Google+- ...
4. Media Sharing: Youtube - Slideshare - Spotify - ...
5. Location Based apps: Foursquare
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Kansen van SM
• Merkbekendheid
• Merkentrouw
• Recrutering
• Marktonderzoek
• PR
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Kansen van SM
• Interne communicatie
• Imago
• Expertise
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• WAT wordt er over mij gezegd ?
• WIE zegt dat ?
• WELK gevolg wordt eraan gegeven?
Valkuilen van SM: reputatie...
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Het internet vergeet nooit !
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Monitoring... vinger aan de pols
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Over BP maar niet van BP...
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Geen magie maar strategie
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SM-policy
• Wat zijn sociale media?
• Wat willen we als stad bereiken?
• Waarom deze policy?
• Monitoring
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Richtlijnen
• Verstandig
• Loyaal
• Eerlijk - Oprecht - Transparant
• Spreek uit eigen naam
• Luister & signaleer
• Blijf alert
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Richtlijnen
In geval van nood... > Team Communicatie!
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#04 > Twitter#04 > TwitterWednesday 21 September 11
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Vragen, opmerkingen of suggesties?
Stefaan Lammertyn/Pixular
Volg ons ook op Twitter:@slk8500
Contact
Wednesday 21 September 11