staff engagement & bob dylan - kate norman

@sarahkatenorman # NHSgetSoci

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Staff Engagement & Bob Dylan


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A brave new world

It’s not what most clinical staff imagined themselves doing


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naturals at being social experts even

#OurAmazingPeople


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put a human touch back into the corporate world,

through the use of technology in the Information Age.

A Digital Revolution The Cluetrain Manifesto (1999)


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NHS Employers / Briefing 88 Social Media & Staff Engagement

Our biggest asset - Staff

The NHS in England spends roughly 55 per

cent of its £106.1 billion budget on

staffing. That’s £58.4 billion.


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Our biggest asset - Staff

Bring the outside in. And the inside out!


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Staff Engagement

Aims

• Good Communications is the job of all

staff

• DigitalFirst

• Culture of Improvement & Learning

• Transferable Digital Skills & Confidence

• Rural Digital Healthcare – reducing

isolation

• Sharing more good stuff

• Open @sarahkatenorman # NHSgetSoci

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The Future Looks Social


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Enabling people to be their best

Engaged staff = improved quality & safety & healthcare


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Flourish in a thriving community


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A social media sub-culture of early adopters

Creating a counter culture


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It’s all about

Sending out the right signals


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Directors, ADNs, Clinical Leads, HR , OD and frontline staff

What has helped?


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Endorsement & Vision. Governors + Kath Hughes + Teamwork

What has helped? (since 2012)

@KathHughes


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Being connected. Listening & Sharing.

What has helped me?


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Keeping the creative spirit alive!

What has helped me?


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Learning Leaders

What has helped me?


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Adoption & increasing digital confidence

What has helped the situation?


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Bob’s - 23 steps to success

Practical Tips for Digital Communications


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Think in circles not triangles

Networks not Hierarchies


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CLIC & CIPR

Planning & Micro-strategies


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Digital Inclusion & TrustTalk Magazine

Analog > Digital


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Photos of peoples faces, Taggable, Calls to action

Shareable Content


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Tweeting porters and other discoveries

Staff Awards


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Culture & Numbers = Science


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How to get 35 District Nurses onboard?

Food bribes #smallthings


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Recognition & Reward & Instant Feedback

Community


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Handy Guides & Examples

Guidelines & SOPs


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Social Media Surgeries & #TANTT

Informal Education


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Professional Bodies / Leadership Training

& Cumbria Learning and Improvement Collaborative

Continuous Prof. Development


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#CPFTAdventCalendar

Fun & Creativity


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Be direct and supportive if guidelines have been broken

Being informal is ok


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Professional Networking, CV, Interest Groups & Recruiting

Being professional is great


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Writing is good for you: Words for Wellbeing. Claire's CEO Blog

and a Magic Sausage aka @TominCumbria

Staff Bloggers


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Brand Twibbon – Brand Ambassadors #OurAmazingPeople USP

Twibbon


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In-House Video Content Training

Multimedia


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It’s our job to move things forwards for staff- be pioneers!

Pushing the boundaries


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#TEDNHS

Dream BIG!


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Tweeting porters and other discoveries

Lists & Insights


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Use Analytics & Insights … alongside soft skills

Manage & Measure


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even Yammer

Don’t be afraid to try


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Nurture, Enable, Aggregate & Curate

And try again …


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A waste of effort? (1% rule)

Digital Culture


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And Staffside. And IG. And HR. And Unions?

“The great Policy divide”

#CrackOn and keep going at ‘IT’


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Our Participation Strategy

What will help our Trust next?


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#FutureNHS #WeAreLeaders #NHSgetSocial

Wake up everyday and try

1. Dept. BIS: Advisory, Conciliation and Arbitration Service (ACAS)

- Help & advice for employers and employees

2. Pew Internet Research – Social Media and the Workplace

3. AdCorp – How social media is affecting the workplace

How far we have come & how much progress has been made

Social Media is now the “norm” for all businesses


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Don’t forget

http://www.acas.org.uk/index.aspx?articleid=3375










http://www.pewinternet.org/2016/06/22/social-media-and-the-workplace/




http://www.adcorp.co.nz/news-blog/How-is-Social-Media-impacting-the-workplace






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And a bit of Bob Dylan

Time for lunch 12:35-13:15

• Permission to #CrackOn

• Trusting #OurAmazingPeople

• Positivity

• Brand Awareness

• Organisation Champions

• Recruitment

• Networks

• Engaged Staff

• LifeLong Learning

• Digital Confidence

• Digital Skills

• Opportunities

• Online Community

• Resilience

• Peer Support

• Patient Experience

• #SharingKnowHow

• Living our Values


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Outcomes