staff stability - cdn.ymaws.com
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8/17/21
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Copyright Brubaker Consulting.
Lou Ann Brubaker BrubakerConsulting.com [email protected] 301-535-5449
STAFF STABILITY JUST AHEAD (part 1)
Staff stability is about 5 things.
Fast assimilation.
Outreach messages
that resonate.
Ease in finding you & applying.
Positive 1st impressions
.
Optimal culture.
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Staff stability is about 5 things.
Ease in finding you.
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8/17/21
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2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.
Make applications easy to complete
• Think hard about what you really need to know via an application before you’ll invite someone for an interview
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For in-person applicants
• At their convenience — not yours.
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319
198
156
85
78
42 0 100 200 300 400
Millennials (18-34
Gen X (35-46)
Young Boomers (57-66)
Older Boomers (66-75)
Silent Gen
GI Gen
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$ $
$
Jan 18th $
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Copyright Brubaker Consulting.
Staff stability is about 5 things.
Outreach message
that resonates.
Ease in finding you & applying.
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Make the message about your _______, not a short ___________.
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2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.
Mistakes companies make
• Are you really selling the ___?
• Is the posting ‘_________’ heavy?
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Copyright Brubaker Consulting.
Who would YOU want to work for?
Good Times Assisted Living Facility is seeking a few great people who want to make an important difference each day in the quality of life of elders. As a Nursing Assistant you’d be part of a collaborative team whose energy, creativity, and communication are valued and rewarded. We believe in your quality of life, too -- so you’ll find our culture provides ongoing opportunities to grow (tuition assistance and in-house training), a work/life balance and a commitment to coaching that enables you to be the best you can be. To learn if we’re the right place for you simply click below and tell us a bit about yourself. See what others have to say about us at Glassdoor, LinkedIN and Facebook, too!
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Don’t be arm’s length. • Scrub every single ad and remove all distancing
language & replace it with first & second person:
Distancing grammar Personalized grammar
At Happy Valley…
Candidate should apply…
New hires must be…
Benefits include…
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Glassdoor reviews.
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• “I’ve heard about PPE shortages and that’s not really been a problem here. Our manager made sure we were as safe as possible.”
• “Covid has been the worst thing that I’ve ever seen as a housekeeper. My manager has been really amazing. She’s always watching out for us and asking how we’re doing. When we needed something she listened and took care of it."
• “I feel lucky to have worked here during Covid. Leadership is always trying to make it easier for us. Every day I worked some extra hours they sent dinner home with me for my family so I could just relax.”
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Staff stability is about 5 things.
Outreach message
that resonates.
Ease in finding you & applying.
Positive 1st impressions
.
Copyright Brubaker Consulting.
Poor telephone/in-person responses to inquiries
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____________ matter.
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Finish strong
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2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.
• When the search will most likely ________
• How ______________________ from someone • When their _________ might be • Who they’d _________________ (and introduced to if possible)
Candidates need/deserve to know:
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• Give applicants a copy but ALSO share: • Where they would (most likely)
_______________________.
• A little bit about the ___________ • their acuity, cognitive skills
• _____ things you do to add to their life quality
“Job descriptions” are more than just a piece of paper.
Copyright Brubaker Consulting.
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5 Right ?s
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2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.
‘What if’ and ‘how would’ don’t predict future success
• Anybody can hypothesize how they ________/________/_________ handle something
• True predictors start with • “______________________________________ when….
• you felt overwhelmed?"
• didn’t know what to do?”
• you had a problem with a co-worker?”
• a complaint by a resident’s family member?"
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Collect the ‘_________’ you want to tell about your facility
• Percentage of your residents who __________
• Low utilization of ER/re-hospitalization • Services you’re especially proud to provide
2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.
• Other providers who have ___________________ • YOUR story
Be a storyteller.
2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.
• ____________________ your facility or a staff member has received • If your facility had the ‘CNA of the Year’ award by your state
association make sure you tell applicants • ________________ awards from AHCA or other association that
recognize your quality commitment
Be a storyteller.
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Copyright Brubaker Consulting.
2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.
Tours are a team sport.
• Ideally the applicant is toured by a respected staff member who would be their _______________
• Hand pick & train your tour guides
• Tell the applicant to _________________________.
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• Thanks for their time.
• ___________________________
• ________________
• Walk to door
• Follow-up as/when promised
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Thanks for joining me. Stay well, stay safe.