stage one ion 2012

8/3/2019 Stage One ion 2012

1/12

BA(Hons) Interior Architecture & DesignIntegrated Design Principles 22063Project 4: Realisation

Lecture 11:

BRIEFING PROJECT 4REALISATION


2/12

BRIEFING PROJECT 4

BA Hons Interior Architecture & Design:

Integrated Design Principles DESN22063

Project 4: Realisation & Prototype (50%)

The Context

This is the fourth studio project of level two of the course. The module will be delivered through

one project which is of 15 weeks duration. This brief outlines the work to be undertaken in the

module and should be read in conjunction with the module specification.

This module will enable you to explore a design proposal in detail and in particular develop an

understanding of materials, finishes and detailing at scales from 1:50 up to 1:5.

This project has been developed to enable you to understand and integrate the issues of

accessibility into your design work, with the avoidance of the design being destroyed or driven by

regulations.


3/12

The Brief

In many cases design consultancies have a brief that does not align to any particular site, and

therefore they need to produce a concept which could, in effect, work in any location. As long as theend user and their needs are understood, then a concept may be considered as appropriate.

You are required to develop design proposals for a shop which sells the followings:-

Handbags (Travel bags/laptop bags)

Footwear (Ladiesshoes/Sportshoes)

Swimwear & Accessories (Man/ Woman)

Organic Food (Perishable/ Non-perishable eg. dry food)

Eyewear/ Watches

Couture Wear (Man/ Women - Bridal, Traditional Costumes)

Toys (Collectable, General according to age group)

You are required to create/identify aparticular brand or type ofproduct that will be sold in the

shop and then articulate the organisational diagram to provide an appropriate environment for the

products to be sold from. The development of the design in detail will involve the following:

Type ofproduct to be sold

Product display system

Seating

Treatment of building fabric (floor, walls ceiling)

Incorporation ofgraphicsasappropriate


4/12

Project 4(Part I) : Realisation

SUMMARY OF STAGES REQUIREMENTS

Stage One INVESTIGATION (Project 4(Part I) : Realisation)

You are required to select a type of products that can be categorised in some way.Depending upon your approach you may develop a design proposal that displays one manufacturers products only, many

different manufacturers versions of a similar type of products or lots of different manufacturers versions of lots of

different products that may be suitable for a particular customer.

Stage Two PLANNING CONCEPTS

Following your tutorial you should select and develop the proposal further. To do this you should investigate three different

ways you could approach the design of an interior for that product. You can work at scale 1:100 to 1:50.

Stage Three DESIGN DEVELOPMENT

At this point you should have a strategy for how the site functions that is articulated not only in terms of the detailed

organisation of the site, but that has an agenda for materials selection and use, the selection, manipulation and application

of graphics and colour, and for the lighting of the different areas.

You should be looking at how these elements can be applied into the context of the site and work with the selected spaces

at a scale of1:50 through model and drawn form.

Stage Four DETAILED DESIGN (Project 4(Part II) : Prototype)

You are required to select a particular aspect of your scheme and develop this part at scales from 1:10 through to 1:5.

Stage Five PRESENTATION

You are required to present your proposals showing your work from the initial stages through to the final prototype. You

are required to show your work at scales from 1:50 through to 1:5 and use colour in the presentation. Your presentation

should include models at a variety of scales (as appropriate) and between 4 to 6 A2 sheets.

Date ofstages ubmission may be subject to change due to certain circumstances.Always check the update with your module leaders.


5/12

Stage 1

INVESTIGATION

Commence Stage: Wednesday, 15 February 2012 (Briefing)

Complete Stage: Tuesday, 28 February & Wednesday 29 February 2012

** Wed 22 February 2012 (Group -site analysis Presentation)


6/12

Project 4(Part I) : Realisation

Stage One INVESTIGATION

You are required to select a type of products that can be categorised in some way. The category may be

defined in a number of ways such as the following:-

BRAND PRODUCT TYPE CUSTOMERrenowned designer Handbag Male/Female

Sport Shoes Male/Female

Swimwear & accessories Male/Female

Organic Food - Perishable Families

Eyewear Male/Female

Couture Wear Bridal Male/Female

Toys Children /Adult

Depending upon your approach you may develop a design proposal that displays one manufacturers products

only, many different manufacturers versions of a similar type of products or lots of different manufacturers

versions of lots of different products that may be suitable for a particular customer.


7/12

BRIEFING PROJECT 4

ContStage 1

In the initial weeks you are required to develop your understanding of the product/category thatyou have selected.

You are required to make a presentation in the tutorial that demonstrates your understanding of

the products and the implication that this may have on an interior design proposal. This should

cover issues such as the following (and more think!):What is the product / category?

Who are the customers?

What is the product trying to say?

Is there agraphic identity?

How is the product advertised (and where)?

What materialsare used in the products manufacture?

What conceptual direction could your proposal take based upon what you have learned through

research?


8/12

BRIEFING PROJECT 4

ContStage 1

From this research you are asked to produce:

A manifesto for the project which outlines what you consider to be the key points that

your scheme will deal with; think of it like apersonal brief. Thisstatement will be referred

to during the design work that you will carry out for the remainder of the project.

Research and analysis of the product and customer.Site survey and analysis in physical and cultural terms.

All these are to present in A2 Sheets.


9/12

MANIFESTO

PRODUCT AND CUSTOMER Choose one of the category given.

Must be different from other members of your group.

Research Analysis:-

Products Classification of products Category, Graphic, Identity, Materials, Manufacturerdetails etc.

Precedents Analysis of existing examples.

Customers Customers & Users - Needs, Requirements and Preferences.

Tips: Try to answer all the questions raise

SUMMARY OF REQUIREMENTS STAGE ONE


10/12

SITE REQUIREMENTS Location Giza Damansara, Plaza TTDI, SSTwoMall

Areas- between 3500sqft - 5000sqft.

Shape/Sizes Must be double volume (2 storeys)

Site Survey Data gathering

Site Analysis Analytical diagram Physical and cultural needs Accessibility,Circulation, Traffic Flow, Views in/out,

Human Factors, Mall Regulations, Size,

Building grids etc.

SUMMARY OF REQUIREMENTS STAGE ONE


11/12

Giza damansaraPlaza TTDI

SSTWOMall


12/12

THE END

Good Luck

stage one ion 2012

Documents