stakeholder analysis and stakeholder register · pdf file · 2012-07-08stakeholder...
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Stakeholder Analysis and
Stakeholder Register
Presented by
Dipo Tepede, PMP, SSBB, MBA
PM tutorEmpowering Excellence
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This presentation is copyright © 2009 by POeT Solvers Limited. All rights reserved.
This presentation is protected by the Nigerian Copyright law and may not be reproduced,
distributed, transmitted, displayed, published or broadcast without the prior written permission
of POeT Solvers Limited. You may not alter or remove any trademark, copyright or other
notices. PMP®, CAPM®, PMI®, PMBOK® Guide are
registered marks of Project Management Institute, Inc.
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• Be able to describe how to perform the analysis
• Know the contents of the register • Be able to describe when they are created
and how they are used • Be able to explain the difference between
them
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At the end of this training, our goal is for you to:
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Overview
Stakeholder analysis is a process of systematically gathering and analysing
quantitative and qualitative informationto determine whose
interests should be taken into account throughout the project
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The stakeholder register is used to identify stakeholders that can provide information
on detailed project and product requirements
Overview
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Stakeholder Analysis
Stakeholder Analysis is best accomplished before a project is
initiated or at some beginning phase
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Stakeholder Analysis Identifies stakeholder’s interests, expectations &
influence and relates them to the purpose of
the project
Also helps identify stakeholder relationships to
enhance the project’s chance of success
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Stakeholder analysis is a technique that can help project team members
understand the variety of stakeholders that have an interest in
the project, and the individual nuances that can affect the project
risk
Stakeholder Analysis
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Stakeholder Analysis
Provides the team with views and some basic
measures that can help uncover and remove
barriers
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Stakeholder analysis provides valuable information:
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Project Team
Communication Mgt. Plan
Unspoken project req.
Stakeholder Analysis
Risk Mgt. Plan
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Understand Environment
Highlight Potential Conflict and Risk
Highlight and Develop Supporters
Leverage Relationships
Reveal Interests
Stakeholder Analysis
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Helps Anticipate:
Actions to overcome objections
Individual and group supporters
Actions to nurture an develop this project
Individual and group objections
Overall Stakeholder Analysis
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Stakeholder Analysis Process
Identify Stakeholders
Analyze and Classify
stakeholders
Develop Strategy Document
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Stakeholder Analysis Potential
• Strengths • Weakness
Relation-ships
• Conflicts of interests
Impact of Project
• Economic • Cultural
Needs & Req. • Wishes • Interests
Motives
• Hopes • Fears
Attitudes
• Friendly • Natural
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Unknown Little/No - Importance
Some Significant Importance Importance
Significant Influence Some influence
Little/No Influence Unknown
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Stakeholder Analysis Example
C
B D
A
Importance of Stakeholder
Influ
ence
of S
take
hold
er
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Stakeholder Analysis Example Interest
Pow
er
Low High
Regulatory Body #1
Regulatory Body #2
Project Owner
Internal User
Customers
Suppliers Staff Union Low
H
igh
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Stakeholder Analysis Example
Project Name
Management
Functional Management
Direct Management
Vendors Suppliers
Unions
Families
Owners Team
Members Sponsors
Stockholders
Venture Capital
Board of Directors
Functional Departments
Accounting
Human Resources
Engineering Marketing
Customers
Intractive Accounts
Governments
Regulators
Legislators
Legal System
Political Parties
Courts
Competitors
Community
Special Interest Groups
Boards & Clubs
Citizens
Media
Newspapers Internet
Television
Radio
Internal
External
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Stakeholder Register
Identify Stakeholder
Stakeholder Register
Stakeholder Mgt. Strategy
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Stakeholder Register
Identifies stakeholders with a particular interest in or impact on the project
Is the list of relevant stakeholders for the project
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• Information on stakeholders change
• New stakeholders are identified
• Registered stakeholders are no longer involved in the project
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Stakeholder Register
Updated when:
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Stakeholder Register Useful: Ensures:
In soliciting inputs for identifying risks
That the key stakeholders are interviewed or participate during the “Identify Risks”
process
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• Contains details related to:
– Identification: Name, organizational position, location, role in project, contact information
– Assessment: Major requirements, main expectations
– Classification: Internal/External, supporter, neutral, etc
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Stakeholder Register
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Stakeholder Register
Names of all the identified stakeholders
Influence stakeholders have on our project
Stakeholders needs and expectations
Planned strategies
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Stakeholder Analysis Stakeholder Register
Purpose Identify interests, expectations and influence of the stakeholders
List of the stakeholders
Used/Created Identify stakeholders Identify stakeholders
Feature Provides context for project execution and success
Contains all the details related to the identified stakeholders
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Comparison