stakeholders and support: how to identify, create and engage your social media efforts
TRANSCRIPT
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Stakeholders + SupportHow to Identify, Create and Engage Your Social
Media Efforts
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Concepts
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Make it easy to Forward + Find
Free Content: text, videos, speeches, photos, inside information and how-to guides
90% of searches don’t go past first page
Your homepage is not your homepage
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Viral is the new local
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Play where your supporters are – not where you think they are
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Channel online enthusiasm into specific, targeted activities that furthercommunication goals
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MeasureRefine
Iterate
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Integrate online into every element
of outreach
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SpeedRapidQuick
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AgileSwift
Responsive
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Advocate Social Personal
Create a groupRecruit othersHost an eventHost blogCoalition leader
Create a profilePost picturesWrite blog postJoin a group
Email / TextVolunteer WalkPhoneDonate
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Tactics
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Activity
Daily ConsistentInformativeComprehensiveOffline + OnlineFun
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Consolidation + Partnerships
Own? or Work with?Unified logosBrandingDistributed content
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Branding
Email SignatureWeb pagesHandoutsPrinted messagesPartnershipsArticles
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Training + Engagement
WebinarsConference CallsPresentationsTutorialsEngagement
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Maximize Content
PhotosVideosMagazinePresentations
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Partners
StakeholdersElected OfficialsCorporateCivic LeadersConstituentsEmployees
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Widget
Widely available widget Pulls content from website
More exposureSpread to other places
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Nothing in a Vacuum
Share ThisEvent BriteFacebook ConnectStatus UpdatesHashtagsTwibbons/Icons
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Noteworthy + Special
Dedicated CampaignsContestsMatchingCareer + JobsSurvey + FeedbackEducationInformation
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Measurement
NumbersBuzzAnalyticsFeedbackContributions
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Ideas
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Content
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Conversation
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Customers
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CommercePartners
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CommerceAnalysis
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Marc A. Ross
Blog @ Advocacy 2.0advocacytwopointzero.blogspot.com
Twitter@marcaross
@microadvocacy