stand alone havaianas - environment design 2

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ENVIRONMENTALLY RESPONSIBLE MATERIALS AND TECHNOLOGIES IN RETAIL SPACES. ASSESSMENT 2A | STAND ALONE Hallan Moulin 33434T Branded Environment Billy Blue 2012

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College work at BillyBlue College of Design. 2012. Stand Alone display featuring a minimum of 6 products. Brand chosen: Havaianas.

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Page 1: Stand Alone Havaianas - Environment Design 2

ENVIRONMENTALLY RESPONSIBLE MATERIALS AND TECHNOLOGIES IN RETAIL SPACES.

ASSESSMENT 2A | STAND ALONE

Hallan Moulin 33434T Branded Environment Billy Blue 2012

Page 2: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Page 3: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Sustainable MaterialRattan, or Cane, is a spiny climbing palm that grows in degraded tropical forests and marginal soil, what makes it possible to introduce cane to other forests without disturbing its existing structure and balance.

Cane can attain lengths of over 185 metres. There are 13 rattan genera with 700 known species. Due to its strength and flexibility, the stem of rattan is used extensively in the manufacture of cane furniture and in matting. Its processing requires only simple tools and low-cost machines.

It is environmentally friendly and biodegradable.

A sixty foot tree cut for market takes 60 years to replace. A sixty foot bamboo/rattan cut for market takes 59 days to replace.

Handmade process would be the ideal tool to manufacture this stand alone. Handmade enhances the concept of fresh, new and exclusive, what totally relates to the brand essence.

Different ways Cane can be manipulated.

Page 4: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Page 5: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Perspective

Page 6: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Perspective with human fi gure

Page 7: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Perspective

Page 8: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Close perspective view on Baskets

Page 9: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Top view

Page 10: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Side view (elevation)

Page 11: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Side view (elevation) with human fi gure

Page 12: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Front view

Page 13: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Front view with human fi gure

Page 14: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Back view

Page 15: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

it’s TROPICALAlways summer

Always summer

Always summer Always summerarrive in a convertible

arrive in a convertible

Free your toes

Free your toes

Free your toes

Free your toes

Free your toes

Page 16: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

It’s ALWAYS SUMMERAlways summer

Always summer

Always summer Always summerarrive in a convertible

arrive in a convertible

Free your toes

Free your toes

Free your toes

Free your toes

Free your toes

Page 17: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Page 18: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Close perspective view featuring fruits

Page 19: Stand Alone Havaianas - Environment Design 2

BE 204 Environment Design 2 - Retail | Assessment 02A | Hallan Moulin (33434T)Billy Blue | Branded Environment | 2012

Close perspective view featuring fruits

Page 20: Stand Alone Havaianas - Environment Design 2

ENVIRONMENTALLY RESPONSIBLE MATERIALS AND TECHNOLOGIES IN RETAIL SPACES.

ASSESSMENT 2A | STAND ALONE

Hallan Moulin 33434T Branded Environment Billy Blue 2012