stand out and get your dream job in marketing

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HOW TO STAND OUT & LAND YOUR DREAM JOB (IN MARKETING) London Business School, Marketing Club, Feb 2017

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Page 1: Stand out and get your dream job in marketing

HOW TO STAND OUT&

LAND YOUR DREAM JOB(IN MARKETING)London Business School, Marketing Club, Feb 2017

Page 2: Stand out and get your dream job in marketing

PASSIONin just one word

Page 3: Stand out and get your dream job in marketing

Without passion you don't have energy, without energy you have nothing.

Page 4: Stand out and get your dream job in marketing
Page 5: Stand out and get your dream job in marketing

My career so far

2000 20041997 2006 2012 20162003

AN ENGINEER A MARKETER AN ADMAN

SPECIALISING IN LAUNCHING STUFF

FR UK AU/US FR

Page 6: Stand out and get your dream job in marketing

Power of the network

• Engineering school alumni

• Friends of friends

• Milkround / the school network

• Old connections

• Linkedin

• Any organisation, club you belong to?

Page 7: Stand out and get your dream job in marketing

What I am passionate about

• Creativity• Music – playing/writing

• Street Art / Modern Art

• Advertising

• Curiosity• Trying new services (early adopter of Linkedin, Twitter, Instagram)

• Experimenting• Sidegigs

Page 8: Stand out and get your dream job in marketing

3 worlds colliding

Marketing

Technology

Media

Me?You?

Page 9: Stand out and get your dream job in marketing

SO MUCH AT YOUR FINGERTIPSTO EXPRESS YOUR PASSIONS

Page 10: Stand out and get your dream job in marketing

SO, HOW DO YOU GET INTOCOOL MARKETING JOBS?

Page 11: Stand out and get your dream job in marketing

#1BE PASSIONATE

(don’t just appear to be)

Page 12: Stand out and get your dream job in marketing

#1 BE PASSIONATE

• About your field (CRM, Advertising, UX, Product, Brand, Insights…)

• About your sector

• About the marketing industry

• Go Beyond

• Know the « gods », the mythology

Page 13: Stand out and get your dream job in marketing
Page 14: Stand out and get your dream job in marketing
Page 15: Stand out and get your dream job in marketing
Page 16: Stand out and get your dream job in marketing

Hype Cycle for Digital Marketing and Advertising, 2016

Page 17: Stand out and get your dream job in marketing

When is the last timeyou went to the Tate?

Page 18: Stand out and get your dream job in marketing

“I honestly believe that advertising is the most fun

you can have with your clothes on.”

- Jerry Della Femina

Page 19: Stand out and get your dream job in marketing

#2DRIVE(upwards and sideways)

Page 20: Stand out and get your dream job in marketing

#2 DRIVE

• Be proactive / Be there

• Join forces / play nice

• Manage expectations

• Communicate

• Stand your ground

Page 21: Stand out and get your dream job in marketing

A few ideas

• Search party

• Keep channels open

• Go rogue

• Be the Millenial

Page 22: Stand out and get your dream job in marketing

#3TELL STORIES

(real ones!)

Page 23: Stand out and get your dream job in marketing

#3 TELL STORIES

• Know narrative tricks

• Rehearse your stories / Practise & test

• Have a few anecdotes ready

• Be visual. Can you sketch?

• Always be ‘on brand’ / Always be closing

Page 24: Stand out and get your dream job in marketing

$5,000

video

$200M

in sales in Y4

$1B

acquisition in Y5

The power of a story

Page 25: Stand out and get your dream job in marketing

Screw features!

What are the benefits?

Page 26: Stand out and get your dream job in marketing

#4BE A PROJECT

UBER-MANAGER(done!)

Page 27: Stand out and get your dream job in marketing

#4 BE A PROJECT UBER-MANAGER

• Note: job/internship seeking is a project

• Say what you do / Do what you say

• Make Gantt you BFF

• Follow up

Page 28: Stand out and get your dream job in marketing

#5KNOW HOW TO

NEGOTIATE(deal?)

Page 29: Stand out and get your dream job in marketing

#5 KNOW HOW TO NEGOTIATE

• Be a deal maker

• Know what you want

• Package approach

• Anchor!

• Keep eyesllle on the prizellle

Page 30: Stand out and get your dream job in marketing

The parking lot(vavavoom)

Page 31: Stand out and get your dream job in marketing

The parking lot

• Know your numbers / compute on spot

• Deliver value: moonlight? Volunteer time? Do a research project?

• Write a synthetic note, slideshare or blog post on area of interest.

• Be eager, not eager beaver

• Interview etiquette / Be professional

• Have a clear job scorecard

• Be a marketer: segment/target, positioning/messaging, inbound/outbound

• Do you have a brand / a voice? Don’t be everyone’s cup of tea.

Page 32: Stand out and get your dream job in marketing

You’ll never be ready,you’ll never be perfect

“Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring.”

― Marilyn Monroe

Page 33: Stand out and get your dream job in marketing
Page 34: Stand out and get your dream job in marketing

http://www.MakeAdvertisingFkingGreatAgain.com

Page 35: Stand out and get your dream job in marketing

Great courses

• Marketing

• Analytical Marketing

• Negotiation & Bargaining

• Some Funding / Venture class

• Branding

• Exchange?

• Customer Behavior

• Channel Management

• “Screenplay analysis”

Page 36: Stand out and get your dream job in marketing

Great books

• Marketers tell stories – Seth Godin

• Ogilvy on Advertising – David Ogilvy

• A big life (in Advertising) – Mary Wells Lawrence

• It’s not how good you are, it’s how good you want to be – P. Arden

Page 37: Stand out and get your dream job in marketing

Where to find me

[email protected]

• Twitter: @GuillaumeRigal

• Instagram: @guillaume

• Linkedin…

Page 38: Stand out and get your dream job in marketing

One last quote from my Eurostar ride

“Be raw, be you and be ready to risk it all

when it comes to pursuing your dreams.”

- Valeria Hinojosa