stand out subject lines

WE COACH THE PROS Welcome To

Standout Subject Lines

Check In Online! #wecoachthepros

Facebook: WeCoachTheProsFacebook: WeCoachTheProsLinkedIn: WeCoachTheProsLinkedIn: WeCoachTheProsTwitter: WeCoachTheProsTwitter: WeCoachThePros

"We provide motivated small to mid size companies money making processes. So they can be more productive, create more sales, stronger relationships and

grow their business rapidly.”

Sandra Flores832-915-0706

[email protected]

Par-ti-ci-pate

© Constant Contact 2015

Standout Subject LinesGet Opened, Get Read, Get Results

BE A MARKETERAll it takes is Constant Contact®

At its core, marketing is about getting results.

5

First impressionsmatter.

7

Clicks / downloads

Visits to the store / office

Reservations / appointments

Calls

What kind of results?

Revenue / donations

8

Email is hard to beat. It’s where people are...

91% of US adults like to receive promotional

emails from companies they do business with

138% spend more with email offers than

those who don’t receive any email offers

Source: PewInternet.org

9

Subject lines can...•Get your email read•Bring you more business more revenue•Build awareness around your business or organization

Source: Inwise 10

open an email based on the subject line.More than 1/3 of people

53%of emails are opened on mobile

The impact of mobile on email

Source: Litmus Source: PhoneArena.com

11

150times/day

People check their phones

Agenda

12

1. Why are Subject Lines so important?2.How to write good ones3.Consider desktop & mobile4.Next steps

1. Why are Subject Lines so important?

1. Recognized sender Who sent it?

3 reasons they’ll open your email

When was it received?

Worth reading?

2. Convenient timing

3. Compelling subject

13

Entice them.•Use “teaser” text •Customize the message


14

• Avoid spam-like terms • Check your spam folder• Use spam-check button


Choose your words carefully.

Freecredit

Save

offers

Click

income

traffic

nowcash

orderrates

Urgent

Act Now!

Act Now!

Get

home

dollarsFast!

guaranteed

FeesPurchasemoney

Refund

Win

remove

15

Agenda

16


2. How to write good ones

A good subject line can make or break an email.

17

18


Standout subject lines = email opened

Short & sweet:4-7 words ideal

Attractive offers:Discounts & gifts

Keep it clean:Easy for mobile

Brand identity:Incorporate yours

Hint of mystery:Raise interest

Ask Questions:Make them think

Create urgency:Don’t miss out!

Entertain, warn, inform: Share knowledge

Literary techniques:Write like a pro


19

Top 3 reasons Top 5 priorities Top 7 concerns

Top 11 issues 9 best tips & tricks 7 need-to-know strategies

Improve any subject line using “top appeal”

Great subject lines = email opened


Top Appeal

7 must haves for Fall

Sense of Urgency

Only 12 seats left – get yours before midnight

Personalize

What you need to know about your

personal finances

Ask a Question

How can we help your business grow?

Exclusive Appeal

An exclusive offer just for you!

Stay “In the Know”

13 signs you’re budgeting wrong

20

Adapt your subject line using “literary techniques”


21

Basic Subject LineLiterary

Technique Improved Subject Lines

June Promotion Onomatopoeia

Joe’s Pet Store Newsletter Allusions

Mother’s Day SpecialsAlliteration

Sign up for Summer Camp Chunking

New England Concert Update: Numbers

Splish! Splash ! Oh, the prices we’ve slashed!

Cha-Ching!

Who let the dogs out?! Pet Shots This Saturday

Fido’s Got 99 Problems… But Fleas Ain’t One

Make Mom’s Morning Miraculous!

Cards, Candy and one Cozy Couch

Summer Camp 2015: NEW! Archery, fencing & sailing.

Kids love it. Parents dream about it. Registration is open.

3 Can’t Miss Summer Festivals

16 Bands but only 1 Miranda Lambert


What would you change?

Our monthly tax newsletter3 overlooked tax deductions you may qualify for

New product arrival

You asked for it. It’s here.

Get a FREE Apple Watch!!!

Apple Watch. Want one?

22

Finding inspiration


• Check the news! •Magazine headlines/covers • Look at what others are doing• Search results headlines• Blog titles• Tweets on Twitter with lots of engagement• ‘Listicles’ that make you curiously click their

headlines like: • Buzzfeed• Upworthy• Mashable

23

http://www.buzzfeed.com/

http://www.upworthy.com/

http://mashable.com/

Agenda

24


3. Consider desktop & mobile

Consider mobile.


25

When email doesn’t look good on mobile

Source: Blue Hornet 26

30% unsubscribe

80% delete

76% of people read email on their phones

27


67% of b2b workers view emails on their phone

64% of key decision makers read emails on mobile

Source: 60secondmarketer.comSource: Marketing Sherpa

28

Best design practices•Use mobile friendly templates or single column templates•Logo is left or center & links to website•Apply brand colors•Minimum 12pt font for body text & 22pt for headlines•Use customized pre-header text


2. Subject Line optimization techniques

30-40 characters max typically appear on most mobile devices

6-11 words fit best; 4-7 has greatest response

Customize first 11-18 words of “pre-header” text to entice mobile readers

53% of email is opened on mobile devices

Source: Litmus 29

•Size matters. Keep it clear, make it clever, keep it short.

Agenda

30


4. Next steps

1. Start with what you’ve got

• Growth takes time• Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and

modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.

4. Next steps

32

Check the success of your subject lines.

Four simple steps…

33

1. Brainstorm 3 versions2.Test on mobile & desktop before sending3. Consider preview pane & use pre-header text 4.Monitor your progress

4. Next steps

My Upcoming Seminars & Training

www.WeCoachSalesPros.com

Saturday October 22, 201611 AM-1 PM

Use B.A.N.K ~Make Bank

October 25th-31st

Business 2 Lifestyle MovementOnline Event

AND MUCH MORE…

www.WeCoachSalesPros.com


All the channels that matter.Email. Mobile. Social.

Grow with Constant Contact

All the marketing campaigns you need together in one place.

$5/month for your first 3 months of Email

IF YOU BUY TODAY

This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.

Exclusive Offer for Today’s Attendees


Sandra FloresBusiness [email protected]

Thank You For Your Attendance

Text wecoachthepros to 22828 to join my list!

facebook.com/wecoachthepros

linkedin.com/in/wecoachthepros

Questions?

38