Standard 2: Functions of A Business

EQ 3A - C What are the Tasks associated with Marketing

MARKETING COMMERCIALS

http://youtu.be/xffOCZYX6F8

http://youtu.be/Fmw23Ad9aLM

http://youtu.be/yzIuPv_oRRU

http://youtu.be/HqVBKO_QM3o

http://youtu.be/KCs8gIMKBSo

Marketing Marketing is not an

event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

Marketing Mix (The 4 P’s)1. Product

2. Place (Distribution)

3. Price

4. Promotion

Product• What are

products?• How are new

products developed?

• How are existing products improved?

Place• Where are

products available for sale?

• How do the products get distributed to stores and consumers?

Pricing

• How do sellers know what price to charge?

• What factors influence prices?

Promotion• How are customers

made aware of products?

• How does the seller entice the buyer to purchase the product?

Advertising Appeals• How does a company appeal to

consumers?

Bandwa

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Marketing Mix Assignment• Find 3 print advertisements and analyze

the marketing mix for each one.• Also identify the advertising appeal used in

each advertisement.• Staple the ads to your worksheet and turn

in!

Marketing Careers• Fashion

Merchandising• Travel and Tourism• Marketing

Management• Market Researcher

Marketing Careers

• Salesperson• Sports and

Entertainment Marketing

• Sales Manager• Telemarketer

Marketing Careers

• Buyer• e-Marketing

Preparing for a Career in Marketing

• Joining DECA, (Distributive Education Clubs Of America) in High School

• Gaining Entry Level Skills by Working in Retail

• Taking Business Courses, i.e. Marketing, Finance, Psychology, Math.

Skills Needed for the Marketing Industry

• Written Language Skills• Public Speaking Skills• Organization skills• Data Interpretation Skills• Problem Solving Skills