standard bank gets back to cool on campus
TRANSCRIPT
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STANDARD BANK GETS BACK TO COOL ON CAMPUSA CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016
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STANDARD BANK, KNOWN AS A
BRAND FOR THE OLD SCHOOL,
NEEDED STUDENT VILLAGE’S
EXPERTISE IN HELPING THEM TO BECOME THE NEW
COOL KID ON
CAMPUS
A case study by Student Village 2016
THE CHALLENGE
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OBJECTIVES
MAKE STANDARD BANK THE COOLEST BANKING BRAND ON CAMPUS
OUTWIT THE COMPETITION AND WIN YOUTH OVER ON SOCIAL MEDIA
DRIVE SIGN UPS FOR THE STUDENT ACHIEVER ACCOUNTS
A case study by Student Village 2016
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1. STUDENT VILLAGE CAME UP WITH A PLAN TO CREATE A CHILL ISLAND DURING THE MOST EXCITING TIME ON CAMPUS FOR NEW STUDENTS –O-WEEK!
A case study by Student Village 2016
2. STUDENTS COULD ONLY UNLOCK ACCESS TO THE ISLAND BY ENGAGING WITH THE BRAND USING A DESIGNATED HASHTAG ON THEIR SOCIAL MEDIA.
3. THE FUN FACTOR: ON THE ISLAND STUDENTS COULD INDULGE IN SLUSH PUPPIES, POPCORN, AND GAMES.
4. WECHAT SUPPORTED THE CAMPAIGN AND STUDENTS ON THE ISLAND COULD USE THEIR WECHAT WALLET TO TRANSACT ON A MYRIAD OF ITEMS INCLUDING AIRTIME.
THE ROLL OUT
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A case study by Student Village 2016
RESULTS
OVER 10 000 STUDENTS ENGAGED WITH STANDARD BANK ON THE ISLAND AND AN
UNEXPECTEDLY HIGH NUMBER OF ACCOUNTS WERE OPENED AS A RESULT.
THE CAMPAIGN TOOK PLACE ACROSS 7 CAMPUSES NATIONALLY AND TRENDED ON
TWITTER AT MULTIPLE CAMPUSES.
RESEARCH AFTER THE CAMPAIGN SHOWED THAT STANDARD BANK WAS THE NUMBER 1 CARD IN WALLETS, PUSHING IT
TO THE FIRST SPOT COMPARED TO THE PREVIOUS YEAR
THE CAMPAIGN TRENDED A WHOPPING 12 TIMES IN SA ACROSS FOUR OF THE
CAMPUSES
STANDARD BANK CEMENTED THEIR COOL AND GOT ALL THE ATTENTION!
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CONTACT STUDENT VILLAGETELEPHONE: 011 885 3918
EMAIL: [email protected]: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016