standards of excellence quick reference style guide€¦ · edutrust mark on namecard 5mm 5mm 10mm...
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Standards of ExcellenceQuick Reference Style Guide
This book is an overview of our guidelines, illustrating how to apply the visual components of our trust mark. It includes directions on how to use our signatures, colours and typeface.
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EduTrust Standards of Excellence02
EduTrust Standards of Excellence
The EduTrust signatures come in three standards of excellence - EduTrust Star, Singapore; EduTrust Singapore & EduTrust Provisional, Singapore.
The EduTrust Star, Singapore is given to private education organisations for attaining a commendable level of performance in managing their institutions. This mark is a symbol of recognition for outstanding achievement.
The EduTrust Singapore is given to private education organisations for sustaining their excellence journey of striving to maintain the best education standards for welfare of students and attained greater heights of excellence.
The EduTrust Provisional, Singapore identity is given to private education organisations that have attained a minimum level of performance in their education standard.
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PROVISIONALS I N G A P O R E
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Signature Colour Variations03
Signature Colour Variations (Scheme 1)
EduTrust Star, Singapore
EduTrust Singapore
Colour Scheme 1 - Full Colour
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EduTrust Provisional, Singapore
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The EduTrust Singapore identity comes in 3 different variations- a logotype with “Star”, a logotype & a logotype with “Provisional”. Every individual mark can only be used when authorised. They also come in 3 different colour variations on situations that deem fit.
PROVISIONALS I N G A P O R E
Signature Colour Variations04
Signature Colour Variations (Scheme 2)
Colour Scheme 2 - Black
S T A RS I N G A P O R E
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EduTrust Star, Singapore
EduTrust Singapore
EduTrust Provisional, Singapore
Signature Colour Variations05
Signature Colour Variations (Scheme 3)
Colour Scheme 3 - Reverse white on black background
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S T A R
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EduTrust Star, Singapore
EduTrust Singapore
EduTrust Provisional, Singapore
When the respective signature is chosen, the choice of typeface sizes have to be followed carefully according to these specifications.
EduTrust Singapore marks
When the red circle is x cm in length/width, the text block should also be x cm from the edge of the circle to the end of the ‘trust’. The ‘E’ of Singapore should align with the 2nd ‘t’ in trust.
x cm
x cm
x cm
x cm
x cm
x cm
x cm
x cm
x cm
Signatures Proportions06
Signatures Proportions
PROVISIONALS I N G A P O R E
Pantone DS 107-1 U
Note for Process colour codes:For best colour reproduction in print publications, the use of Pantone colours is strongly recommended. When process colours are used, colour accuracy should be matched against the specified Pantone colour codes and adjusted if necessary. Print supervision to match the colours to the Pantone swatch is essential.
Identity Colour Codes
CMYK
RGB
0C, 100M, 62Y, 0K
237R 22G 79B
Solid CoatedPantone 199c
Process Uncoated
Identity Colour Codes07
Century Gothic typeface
Century Gothic font
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Century Gothic font ltalic
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Century Gothic font bold
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Century Gothic font bold italic
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
The recommended typeface family to complement EduTrust Singapore marks is Century Gothic. It is a simple, clean, and rounded sans serif type that is highly legible. This font is suitable for many applications such as in reading text and other display works. Italic and regular can be used for headlines, subheads, and body text. Bold Italic and bold should only be used for headlines and subheads.
Identity Typefaces
Identity Typefaces08
Helvetica Neue typeface
Helvetica Neue regular font
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Helvetica Neue regular italic font
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Helvetica Neue bold font
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Helvetica Neue bold italic font
abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Identity Typefaces Substitution
Helvetica Neue may be substituted if Century Gothic typeface is unavailable. Light and regular can be used for headlines, subheads, and body text. Bold italic and bold should only be used for headlines and subheads.
Identity Typefaces Substitution09
Signature Clear SpaceTo protect the mark’s integrity and legibility as a guide, there must be clear space of at least 20% (of the total width of the mark) between the mark and other elements (words/pictures) in the publication. For instance, if the mark is produced on a photograph, the mark must be placed in on an area of photograph that will not interfere with or distract from itself. In additional, the certi�cate number and validity of the EduTrust status have to be clearly displayed below the mark when used on any marketing collaterals.
Minimum sizeSignature Clear Space10
EduTrust Singapore
Minimum Size
To ensure maximum clarity, distinction and integrity, the width of the EduTrust mark in print (brochures, posters) or on website should be at least 20mm for all three variations with the exception on the namecard with the width of 15mm.
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S T A R
20 mm 20 mm
EduTrust Star, Singapore EduTrust Provisional, Singapore
20 mm
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Cert No. : EDU-X-XXXValidity : DD/MM/YYYY - DD/MM/YYYY Validity : DD/MM/YYYY - DD/MM/YYYY
Cert No. : EDU-X-XXX
Cert No. : EDU-X-XXXValidity : DD/MM/YYYY - DD/MM/YYYY
EduTrust Mark on Namecard
5mm
5mm
10mm
EduTrust Singapore markprints 100% PANTONE 199c15mm in width
EduTrust Star, Singapore markprints 100% PANTONE 199c15mm in width
8mm
8mm
Business card (90mm x 50mm) front
Business card (90mm x 50mm) back
15 mm
Jermaine McCannPrincipal Tel
Fax+65 6788 2945+65 6788 2930
3 Havelock Road #03-22 Education SectorSingapore 138675
www.venta-institution.com.sg
Success comes with passion
and self-motivation.
Venta Institution.never fails to create successful stories
The EduTrust Star, Singapore mark has to be 5mm away from the back, and in proportionate if there are other logos.
The EduTrust Singapore mark has to be 5mm away from the edge of the namecard when placed in front.
EduTrust Mark on Namecard11
Here is a representation of how the EduTrust Mark will look like on a business card.
Cert No. : EDU-X-XXXValidity : DD/MM/YYYY - DD/MM/YYYY
Cert No. : EDU-X-XXXValidity : DD/MM/YYYY - DD/MM/YYYY
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