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STANDOUT: MODULE 11 ACTION GUIDE Marketing – Social Media: It’s All About Strategy For this module, I had the privilege of interviewing a Social Media Expert (remember, I have never claimed to be one myself) and I learned a lot so I can’t wait to share this information with you! Christina Adams owns Antenna Marketing Agency in New Brunswick, Canada. Antenna helps business owners create social content to attract your ideal audience. (*Note: I’ve added some additional information on this Action Guide that I think you will find useful that isn’t mentioned in the audio.) BEGIN INTERVIEW

1) What’s the #1 mistake you see solo-entrepreneurs make with their social media?

a. DIY

b. Strategy

c. Consistency

2) How much time and money should a business spend on social media? Startup & Growth Phase: Projected Revenue x 20% = Marketing Budget Maintenance Phase: Projected Revenue x 10% = Marketing Budget

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3) What social networks should businesses be using? First determine the:

a. Who?

b. Where?

c. How?

d. What?

Use among

internet users

More popular

with women

More popular

with men

More popular 18-29

More edu-cated

Higher Income

Popular among

Hispanics

Popular among African

Americans

Facebook 71% X X

LinkedIn 22% X X X X

Twitter 18% X X

Pinterest 21% X X X

Instagram 17% X X X

Source: Pew Research Center’s Internet

4) How can businesses be effective on social media? There are 7 Steps to follow:

a. Create A Hub –

b. Consistency –

c. Participate –

d. Finding Influencers –

e. Generating Content –

f. Leveragin Hashtags or Hot Topics –

g. Paid promotion –

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5) What kind of content is sharable & engaging? Follow the 4 Pillars:

6) So if you were brand new and just starting out as an entrepreneur, where would you start? What would you do first when it comes to SM?

WHY YOUR WEBSITE IS THE BEST “HUB” First off, when considering your online marketing strategy, your website MUST come first. Think of it as sort of a “base camp” that you will connect to/from any number of external points. Your website is property owned by you, whereas social media pages are owned by someone else. Look at social media sites as simply a vehicle to get your message out there and drive traffic back to what you have control over. Still, getting “social” is an important component to any marketing plan.

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To contact Christina Adams: W: http://antennasocial.ca/ FB: https://www.facebook.com/antennasocial

END INTERVIEW

Although we didn’t talk about FB Ads specifically on this interview, I found the information on the next page very valuable.

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