Image

Slipknot’s image is considered to be

unique and unusual. They wear

matching uniforms, and have different,

unique masks. In 1997, that’s when

the band decided they will wear masks

and jumpsuits. Corey Taylor had said

in an interview “it’s out way of

becoming more intimate with the

music. It’s a way for us to kind of crawl

inside it and be able to use it.”

The band say they use this as they

want to promote their music, not

themselves and their music is most

important.

Article – What it tells about their life

The band talk about their live album. This album shows the band touring, it allows their fans to relate

to this and connect with the band more as they may have been at that tour.

This article shows their new

song, and talk about it.

When people read this article,

they get a sense of how it’s

going to be and what is

expected.

Twitter Feed – Star persona

On their twitter feed, they are promoting their

new album. This grabs the audience and the

fans attention as it allows them to know what

to expect and what’s coming.

The photos and videos on their twitter allow

the fans to see what they’ve been up to, who

they’ve met, new songs, etc.

This post they tweeted shows that

they are promoting their tour and

letting their fans know about what’s

to come and who they will be touring

with.

Website – How they like to be seen by

fans

On the front of the website, it shows the new album

cover, this shows how they are trying to promote the

album and get people to pre-order it as it is really big

on the website.

This is also helping promote their album,

although it’s talking about their tour with the

band Korn, they are still mentioning their new

album, which shows how much of a success

they want it to be and also their fans will like a

free copy.

This shows Slipknot’s tour, they have it on

the front of their website. This makes it

easier for the audience to buy tickets and

see where the band are performing.

Social Media – How they promote

themselves

The slipknot cover photograph on

Facebook is promoting their new

album. It is also a tribute to a

previous band member who

passed away hence why his

name “Gray” is in the album title.

On slipknot’s facebook page, it

allows the fans to know what

events are going on which

makes it easier for them to buy

tickets. It also shows

merchandise and promotes

their new album to let their fans

know what to expect.

YouTube video comments

These comments are from Slipknot’s latest music video

“The Devil In I”. The comments that the fans have wrote

seem as if they don’t like their new song and prefer their

old music. This shows how much their fans do

appreciate their old music and it lets the band know

what their fans think of their latest music.

These comments are from their old music video

“Psychosocial”, the comments are positive towards the

song which shows their fans like the old music better.

Their old music is more heavy and aggressive whereas

their new music is less of that. This also lets the

audience know the actual genre of the band and what to

expect from the band. The comments show appreciation

towards the band and their music and the audiences

love for the song.