star trek 05-2012 - external.ppt - cbs consumer … trek today #4 all-time film franchise1 67...
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Trek Today#4 All-Time Film Franchise1
67 Million Classic Trek TV Viewers Each Year2
3 Million Facebook Fans3
64% of Fans Spend4+ Hours a Week on Star Trek4
73% of Fans Watch Star Trek At Least Once A Week5
1 Source: Box Office Mojo; 2 Source: Nielsen Cume 2010/2011 Season; 3 Source: May 2012; 4 Source: Fan Engagement Survey, 05/2012; 5 Source: Fan Engagement Survey, 02/2011
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Global Events
Star TrekVegas Convention
VulcanCanada
Star Trek:The Exhibition
Orlando
Star TrekLondon
SpainThemePark
FEDCON
JordanAttraction
Star Trek:The Exhibition
Singapore
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Star Trek OrlandoNew Home of
Star Trek: The Exhibition
The Original SeriesBridge
James T. Kirk’sCaptain’s Chair
Life-Sized Ship Modelof the Scorpion
from Star Trek Nemesis
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TNG Movie Event600+ Locations in the US
on July 23rd
Movie Trailers & Posters in 1400+ Theatres
Social Media Promotion withFacebook Advertising, Beam Me Up
Application, Sweepstakes & More
Print, Radio & Online Advertising
Best Buy Circularin 45 Million Homes
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TNG Blu-raysMost-Requested Product by Fans
Season 1 ReleasingJuly 24, 2012
Season 2 Releasing December 2012
Best Buy & Amazon.comCo-Op Marketing
Extensive Extras includingAll-New Cast Interviews
Global Marketing Campaigns
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Star Trek London
First Official Event in UK in 10+ Years
October 19-21, 2012 at ExCeL Convention Center
Multi-Channel Marketing Campaign including TV, Radio, OOH & Online Advertising
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Star Trek SpainNew Star Trek Attraction
at Paramount Parks in SpainPlanned for 2015
Starfleet Recruiting CenterMotion Simulator Ride
Warp Speed Roller Coaster
Starfleet Commissary Restaurant
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#1 Movie for Two Weeks
$385 Million Worldwide Box Office
6 Million DVDs & Blu-rays Sold in US
2009 Success
Source: Adjusted Box Office, Box Office Mojo
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The SequelReleases May 17, 2013
Targets Movie-Goers 13-49
PG-13 Rating
Directed by JJ Abrams
Written by Alex Kurtzman, Roberto Orci & Damon Lindelof
Young, Contemporary Cast Returns with Chris Pine, Zachary Quinto & Zoe Saldana
Backed by Tentpole Marketing Campaign
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Hasbro - Master ToyApril 2013 Launch
Premium KRE-O building sets including brick vehicles,
playsets & KREON figures
Playsets, characters& role play
Integrated TV, Print & Online Advertising with
In-Store Merchandisings
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The Video GameReleases Q1 2013
AAA Xbox 360, PS3 & PC Video Game
Original Storyline Bridging the Films
Features the Infamous Gorn
Supported by National Advertising Campaign
Distributed by Bandai NAMCO
Licensee SupportEditorial Content on StarTrek.com
Posts on Star Trek Social Media Platforms
Geo-Targeted Facebook Postsfor International Licensees
Links to Retailer’s E-commerce Sites & Store Locator Pages
Publicity Outreachto Star Trek Fan Sites