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Starbucks Evelyn - Chanel - Balazs - Natalie - Alicia

HistoryThe first Starbucks was opened in Seattle, on March 30, 1971 by three teachers. Starbucks got its name from a character in the book Moby Dick.

The company slowly began to expand and now is available in over 55 countries.

The Company Offers:Brewed CoffeeEspresso BeveragesTazo TeasFrappuccino Blended Beverages Vivanno SmoothiesBaked goodsStarbucks PetitesHot Breakfast Sandwiches Kids DrinksIce cream

MisconceptionsIn the past, Starbucks has been thought to have been franchised and according to the Starbucks website, the company has and will always be corporate owned.A lot of people mock Starbuckss efforts as an environmentally conscious company but Starbucks encourages their costumers to visit their website and learn about all the ways Starbucks is helping our environment. Mission Statement

To inspire and nurture the human spirit one person, one cup and one neighborhood at a time.

StrengthsBest quality coffee out there with 100% Arabica BeansHealthy variety of foods without any artificial ingredients or flavors.Good and friendly customer serviceInvolved in the communityWeaknessesPricesDoesnt serve the fast food crazed society of today.Just now started to advertise through billboards and television.OpportunitiesStarbucks can expand and offer many more products at lower prices to lower income customers.Starbucks can influence other companies to have healthy relationships with other companies who provide or grow their food

ThreatsThe Past, Present and FutureIn the past, Starbuckss main focus was coffee and specialty drinks.Because of the current high demand and new found popularity of frozen yogurt, Starbucks decided to expand and reach out to a new market while still serving the health conscious customer.Starbucks hopes to continue to cater to the health conscious society of today and tomorrow.Potential IssuesPricingCustomers might hesitate to spend $3.25 for 5oz of frozen yogurtCompetitors Frozen yogurt shopsMcDonalds

Mission and Vision for the ProductStarbucks Frozen Yogurt will be the new addition to the refreshing line of quality refreshments from Starbucks. It will offer an all natural alternative to staying refreshed and healthy while being infused with just enough caffeine for a healthy jump start to your day.Starbucks Frozen Yogurt

Available in Chocolate, Vanilla and a new flavor (pomegranate, strawberry, mango, and peanut butter) is rotated every week throughout the month. Customers have the choice to add dried fruit or nuts to their yogurt free of charge! Starbucks Frozen Yogurt

Our yogurt is 100% Natural

Fat Free

Organic

Has no artificial colors, flavors or preservatives

ValuesWe expect the making of this product to leave the least environmental footprint it can. The cups will be made from 100% post-consumer material. It will not have any mystery ingredients.Our customers will be able to trust what is in our product.

ObjectivesWe intend this product to become a favorite and best selling product in all stores. Starting in Florida, we eventually plan to expand throughout America. We will re-train every Barista to perfect the art of making frozen yogurt to the Starbucks standards. We will also change the menu boards in lieu of our new product.

ObjectivesTo continue to be the number one coffeehouse company in the world

To offer a new alternative to healthy conscious customers

Target AudienceAll agesFamiliesAnyone who wants a healthy boost of energy.

Communication We will advertise on television, bill boards, and major magazines. Incorporating the frozen yogurt machines in all Florida stores. Advertising on store and setting up promotional offers.

Evaluation Based on surveys we will adjust promotional offers, flavors, and pricing depending on profit. We will decide if to keep certain flavors permanent. Incorporate bigger sizes depending on demand in the future.If the product doesnt reach our intended profit level or doesnt satisfy customer needs, we will slowly discontinue it.

Starbucks Frozen Yogurt