Social Media Showcase

Updated Jan 7.

2010

Starbucks social media ingredients

MyStarbucks idea website + Twitter Registered users can give ideas to improve the coffee experience Users can vote and popular ones get implemented Feedback is given on progress Newsletter & Questionairre

Facebook fan page with photo’s and messages

Twitter.com/starbucks to engage people real time

YouTube Channel to show new openings and background info

Flickr.com Photo Channel (not supported by Starbucks)

Starbucks CD Store

2

3

Starbucks social media ingredients

V2V.net is a social network website to engage social minded fans Builds a community around causes that their clients care

about

Starbucks (Redcard) Do something good everyday – Product line that donates

profit to help around the world

Set up Starbucks Shared Planet Commitment to green issues supporting communities

outside US

iPhone Apps (sept 2009) initiated from MyStarbucksidea Store locator Starbucks Card test

LinkedIn Company page for corporate communications

Starbucks collaboration tool

Registered users can give ideas to improve the coffee experience

Users can vote and popular ones get implemented

Feedback is given on progress

4

Newsletter to keep fans activated

Questionairre to get feedback from

MyStarbucks Idea users

7Follow up on MyStarbucksIdea.com

Sept 1. 2009 Facebook fan page with photo’s and messages

8

9

Oct. 20. 2009 Facebook fan page with photo’s and messages

10

Twitter.com/starbucks to engage people real

time

11

YouTube Channel to show new openings

and backgroun

d info

12

Not supported by Starbucks!

13

Buy the instore music online!

14

Starbucks Card personalization

Actively participate

updating the facts

15

16

Starbucks V2V social responsibility network

Engaging social like minded Starbuck fans is different from their own

corporate social responsibility program

Starbucks V2V social responsibility network

17

18

Starbucks corporate environmental social responsibility

19

Starbucks & RED productline to do good

20

Update Sept 2009: Starbucks 2 iPhone Apps

App #1 MyStarbucks

StoreLocatorBookmark favourite

locationsSearch for opening hours

and amenitiesIncluding menu and

nutritional info“drink builder”displays

nutritional info based on selections made

App # 2 Starbucks Card

Test in 16 stores in Seattle and the Bay Area

Displays scannable bar code on cellphone screen to use for purchases, like a Starbuckscard!

21

Social Media B-t-B Ingredients

22

B-t-B & Corporate function using social

media

Various LinkedIn groups

Some facilitate

d by Starbuck

s

33 (Jan 6, 2010)

24

Update Oct 14. 2009 recruitment in Social Media by Starbucks

http://www.youtube.com/watch?v=75sHpVWBUC8&feature=related

Thanks to whyhire.me

25

Update Oct 18. 2009 recruitment in Social media by Starbucks

http://www.youtube.com/watch?v=Vx4x3i63Gfw&feature=related

Thanks to Northwest Recruiters Association and Amy Bethhale

Consumer respons

27

No comments from Starbucks (7. Jan 2010)

28

0650 871 600