MEDIA STRATEGY FOR WELA

WWW.WELAONLINE.ORG

CLIENT PROFILE

The organization was formed to contribute to the empowerment of

women in Nigeria and the promotion of women’s human right through

lobbying, advocacy, provision of legal aid, training, among other

strategies.

WWW.WELAONLINE.ORG

WELA serves mostly marginalized and disadvantaged women and

girls including:

• Widows, orphans, women and girls affected by HIV/AIDS

• Violation of their rights through domestic violence, divorced

women, poor or less privileged women or girls

• To end the cycle of violence against women in respect to

domestic crimes being perpetrated against women in Nigeria

• Create a media campaign that demonstrates the

importance of regular donations

• Convince people that it’s their regular donations to

WELA that will allow them to continue and

increase their work

WWW.WELAONLINE.ORG

• To create awareness of:

• Government laws against illegal

practices against women

• Activities of WELA

• To solicit the support of

government, companies and high

net worth individuals to raise a sum

of N200,000,000 over a period of

one year towards achieving its set

goals in Nigeria

WWW.WELAONLINE.ORG

Amplify the yearning of The Nigerian Woman

THE IDEA

WWW.WELAONLINE.ORG

TARGET AUDIENCEGOVERNMENT CORPORATE BODIES THE WELL-OFF

• Members of the house of representative

• First Lady of various Nigerian States

• Members of the judiciary

• Elected representatives of the various arms of government

• CEOs of multinational companies.

• Managing directors• Brand managers• Board of directors• Senior executive

• Professionals• Business tycoons• Celebrities• Religious leaders• Traditional leaders

THE VICTIMS

• Women affected by HIV/AIDS

• Girls who have suffered violation of their rights

• Widows

WWW.WELAONLINE.ORG

Create ways to

amplify the

yearning of the

Nigerian Woman

WWW.WELAONLINE.ORG

MEDIA MIXTo enhance visual images which would give an emotional appeal to the cause in achieving our set objectives.

Serves as reminder medium to policy makers & high net worth TG

Create an interactive platform that would engage our set target.

To be used as a medium to reach our target

WWW.WELAONLINE.ORG

CAMPAIGN EXECUTIONSymposium

• Leverage on Barter from motivational speakers in exchange for support recognition

• Put up WELA t-shirt for premium auction• Recruit ambassadors • Visit recreational clubs where our target audience (well

offs) are more receptive to our cause

• Upload videos of positive response form people who have been recruited as ambassadors on WWW.WELAONLINE.ORG

• Put up videos of positive response from activations done• Put up testimonial videos of past victims• GOOGLE – Intrusive pop-up Google ADS. Discuss with Google to support

the cause under CSR for free exposure. Potential exposure on Google+ and YouTube

• Buy spots into News Hour• Put up 5minute documentary (e.g. positive response of well-offs to WELA’s course;

testimonials from past victims about positive impact of WELA in their lives etc)• WELA logo flash and web scroll on screen

WWW.WELAONLINE.ORG

• CELEBRITY AMBASSADORS – Leverage on the use of Celebrities with Huge followership to jump on board and use their social media platforms to push the mission and traffic to the WELA website WELAONLINE.COM

• Sponsorship on sharing life issues on Inspiration FM Lagos, and Rhythm FM Network

WWW.WELAONLINE.ORG

BUDGET SPLIT UPMEDIUM AMOUNT (£)

TELEVISION 10,000

ONLINE 6,250

RADIO 2,500

ACTIVATION 6,250

TOTAL 25,000

10000

6250

2500

6250

TELEVISION ONLINE RADIO ACTIVATION

THANK YOUWWW.WELAONLINE.ORG