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Start advertising at the home of college baseball.
D1Baseball.com is college baseball’s home on the internet. Since its inception in 2003, the site has been the only
place to find continuously updated scores, schedules and standings for every Division 1 team and conference,
making it an indispensable resource for college baseball fans and insiders.
About D1Baseball.com
We’re proud to announce that we are now offering a totally revamped college baseball experience.
In January of 2015, D1Baseball.com was relaunched as a one-stop shop for college baseball. In addition to the
scores and schedules that have long served as the backbone of the site, D1Baseball now provides news, analysis
and commentary from the sport’s most prominent writers: Aaron Fitt (formerly of Baseball America), Kendall Rogers
(formerly of Yahoo! Sports and Perfect Game USA), Mark Etheridge, Eric Sorenson, Shotgun Spratling, Michael
Baumann and Dustin McComas. ESPN’s lead college baseball analyst, former Stanford All-American Kyle Peterson,
leads the team. No other college baseball source offers the invaluable data or the unrivaled expertise found at
D1Baseball.com.
The new website experience still features everything that made D1baseball.com great, including the expansive
statistical data that we are known for, but now offers an enhanced college baseball experience complete with
daily news written by experienced college baseball journalists. Through completely revamping the college
baseball experience on D1baseball.com, we have created an environment where advertisers can reach their target
demographic and create meaningful interactions.
As a result of these changes and additions, D1baseball.com projects will see website usage surge in two critical areas for
advertisers:
• Overall Traffic – As a result of daily news, D1baseball.com projects substantial traffic increases through different
referral outlets, including organic search results and social media. Historically, D1baseball.com has reached more
than 22 million visitors annually, and this number is projected to increase to roughly 25 million in 2015.
• Extended Exposure – D1baseball.com is more user-friendly than ever, and time spent on site by our users is
expected to increase dramatically, improving the ability for advertisers to create meaningful impressions. 2014
saw more than 110 million page views on the site. Since our new exclusive content first appeared on our site, the
use of the site by our fan base has grown significantly thanks to great content and in-depth analysis outside of the
scores and standings our users have always enjoyed. Page view projections for 2015 are expected to be in excess
of 200 million site wide.
D1baseball.com offers device and placement targeting to help advertisers more effectively reach their audience.
• Device Targeting – Advertisers have the ability to target desktop and/or mobile users specifically.
• Placement Targeting – Advertisements can be placed site-wide, regionally, or on team-specific pages.
• Special Advertising Opportunities - Sponsor one of college baseball’s primary ranking polls, our popular forums,
regular podcasts, sponsored content and many other unique advertising and sponsorship opportunities.
Our Stats
Viewability and Engagement Metricts for Desktop Display Ads Worldwide*, by Ad Size, Q3 2014
Viewability Metrics for Mobile Display AdsWorldwide*, by Ad Size, Q3 2014
Note: represents impressions measured by Moat Analytics, broader industry metrics may vary; includes banner, rich media and IAB Rising Star units; *primarily in the US and UKSource: Moat Analytics, “Q3 2014 Benchmark Report,” Nov 14, 2014
Viewability Rate of Digital Dispaly Ads Worldwide, by Ad Size, July 2014
Based on Impressions Served by Google Display Network and DoubleClick
Note: represents impressions measured by Moat Analytics, broader industry metrics may vary; in-browser only; including banners, rich media and IAB Rising Stars units; *primarily in the US and UKSource: Moat analytics, “Q3 2014 Benchmark Report, “Nov 14,2014
55.6%
54.9%
53.7%
52.5%
51.4%
48.8%
48.2%
48.0%
47.2%
46.3%
46.2%
45.2%
45.0%
44.0%
41.0%
Note: based on ads served by Google Display Network and DoubleClick, broader industry metrics may vary; in-browser display ads on desktop and mobile only; excludes mobile in-app and video ads; an impression is viewable when 50% of an ad’s pixels are on-screen for 1 secondSource: Google, “The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers,” Dec 3,2014
Note: In-view rate is defined as the percent of impressions where at least 50% of an ad was actively in-view for at least one continuoussecond. In-view time refers to the length of time an ad has been active and in-view. Universal interaction rate is the percent of impressions where a user entered the frame of an ad and remained active for at least 0.5 seconds. Universal interaction time is the average length of time the user interacted with an ad.Source: eMarketer
Desktop Display Ads Highlights970x250 ads, including in-browser banners, rich media and IAB
Rising Star units, had the highest in-view rate out of desktop
display ads
Mobile Display Ads HighlightsScreenwide display ads on mobile had an in-view rate for 320x50
placements coming in at 64.6%—nearly 18 percentage points
above average.
Digital Display Ads Worldwide HighlightsWorldwide, 120x240 placements performed the best for
viewability, with a rate of 55.6%. Units that were 240x400,
160x600 and 120x600 rounded out the top four.
Ad Trends
In-view rate In-view rateIn-view time (sec)
In-view time (sec)
Universal interaction
Universal interaction time (sec)
300x250
728x90
300x600
160x600
970x250
Total
300x250
728x90
300x600
160x600
320x50
Total
52.6%
49.5%
62.1%
55.0%
65.8%
52.8%
41.3%
51.1%
51.4%
43.6%
64.6%
46.7%
21.2
17.7
21.8
21.6
16.1
19.2
16.0
14.3
18.0
18.6
13.3
15.6
2.6%
2.5%
5.5%
2.6%
11.3%
3.0%
8.8
8.5
10.9
9.6
8.2
8.9
Site-wide
Conference (31)
Article
Ranking/Polls sponsorship: TBD
Playoffs/CWS Sponsorship: TBD
Newsletter/E-mail Sponsorship: TBD
Mobile App Sponsorship: TBD
“The Buzz” Sponsorship: TBD
Social Media Sponsorship: TBD
Ad Top Center
Ad Bottom Center
Top Leaderboard
Top Right Sidebar #1
Bottom Right Sidebar #2
Bottom Leaderboard
Top Leaderboard
Top Right Sidebar #1
Bottom Right Sidebar #2
Bottom Leaderboard
Website Takeover Ads
Local Specific Sponsorships
Native
Other Premium Opportunities
Teams, Scores, Stats
Homepage
Article & News
Estimated Advertisers Cost | Premium Advertising
2015 Rate Card
Ad Unit Placement Size Cost*
* All pricing in price per 1,000 impressions (CPM) unless otherwise noted
Get in touch with us today866-323-1486 [email protected]
2000x2000
728x90
N/A
728x90
728x90
728x90
300x250
300x250
728x90
728x90
300x250
300x250
728x90
In Season
$6.00
$3.50
Call for Details
$5.00
$3.00
$5.00
$4.50
$3.25
$2.00
$4.00
$2.50
$1.75
$1.00
Off Season
$4.00
$1.50
$2.00
$1.00
$2.00
$1.50
$0.50
$1.75
$1.00
$2.50
$0.75
$0.50
Background Takeover (2000x2000)
2000x2000Background TakeoverYour Ad Here
2000x2000Background TakeoverYour Ad Here
2000x2000Background TakeoverYour Ad Here
2000x2000Background TakeoverYour Ad Here
Homepage Ad Opportunities
728x90Homepage Ad Top Center
728x90Homepage Ad Bottom Center
300x250Homepage Ad Bottom Right
300x250Homepage Ad Middle Right
In-Article Ad Opportunities
300x250In-Article Ad Bottom Right
728x90In-Article Ad End of Article Center
300x250In-Article Ad Middle Right
728x90In-Article Ad Middle Center
Responsive (Tablet) Homepage Ad Opportunities
300x250Tablet Homepage Ad Middle Right
300x250Tablet Homepage Ad Bottom Right
728x90Tablet Homepage Ad Top Center
728x90Tablet Homepage Ad Bottom Center