start an online business- university presentation

How to Build an Online Business| CompeteOnWeb.com

Compete Marketing Group | Build an Online Business| CompeteOnWeb.com

Jon Tucker | Compete Marketing Group (CMG)

SDSU Alumni

Working in “web” since 2005

CMG is an agency that specializes in SEO / website traffic

Through CMG, we do client work and “in house ventures”

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Jon Tucker | Senior Strategist

www.CompeteOnWeb.com


Build an Online Business

Lessons learned, tools to use, and actionable takeaways…

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Online Business Models to Consider

Sell Things Online Sell Info / Content

Generate & Sell Leads Do Client Work

Web Businesses

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Sell Things Online 1. Find a Product to Sell

– Create a product

– Sell someone else’s

– Compile multiple products

2. Create Your Web Store

– Showcase products

– Process orders

– *integrate with other stores

3. Promote Your Web Store (see later slide)

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Selling things online, also known as “e-commerce”, is a popular online business model.


Sell Things Online- Tools

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Selling things online, also known as “e-commerce”, is a popular online business model.


Sell Information and Content 1. What Info Will You Sell?

– “How-to” tutorials

– Exam preparation

– Creation of deliverables (i.e. resume writing, etc.)

2. How Will You Deliver the Info?

– Free content, w/ advertisements

– Downloadable file (PDFs, etc.)

– Members-only website

3. Promote Your Info (see later slide)

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Information has value and can be sold in the form of a blog, private membership website, online seminars and consulting, e-books, email newsletter, etc.


Sell Information- Tools

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Information has value and can be sold in the form of a blog, private membership website, online seminars and consulting, e-books, email newsletter, etc.


Generate and Sell Leads 1. Decide on Target Niche(s), based on

– Your expertise

– Size of the opportunity

– Relationship with lead buyer

2. Create a Site / Generate & Sell Leads

– Website style depends on tactic

– Track all of your metrics, test effectiveness of webpages, etc.

– Sell via online marketplace or direct

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If you can generate online leads, there are businesses that will buy them. In some competitive markets, you can sell leads for $100’s per lead which presents a big financial opportunity.


Generate and Sell Leads- Tools

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If you can generate online leads, there are businesses that will buy them. In some competitive markets, you can sell leads for $100’s per lead which presents a big financial opportunity.


Do Client Work

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Working on other people’s businesses is not only a great way to get exposure to many business models and learn how to build a successful business, but you can earn great money too.

1. Determine Your Service Offering

2. Leverage “Content Marketing”

– Website w/ regular blogging

– Host events / webinars through meetup.com, etc.

3. CHARGE MONEY- Providing bargain prices becomes very difficult to sustain over time.

*Developing websites is not listed above, but is an option if you can already create websites.


Do Client Work- Tools

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Working on other people’s businesses is not only a great way to get exposure to many business models and learn how to build a successful business, but you can earn great money too.

www.ppcblog.com/10-great-places-to-learn-adwords/

http://blog.crazyegg.com/


Top 3 Ways to Promote a New Business

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There are many ways to market a business online, but these are 3 to consider for

growing a new business quickly.


Online Advertising (PAID)

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If you can target your market effectively and constantly monitor profitability,

it’s possible to grow your business very quickly.

1. Identify Advertising Channels

2. Create Targeted Ads

– Target ad content

– Send to targeted webpage

– Use targeted call to action

3. Measure / Improve Over Time

– Test ads

– Test webpages

– Measure revenue produced


Blogger Outreach (“FREE”)

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Identifying bloggers that already have an audience in your industry and partnering

with them in some way is a great way to quickly get exposure for your brand.

1. Identify Bloggers in Your Niche

– Google, lists of bloggers, etc.

– Prioritize list by multiple metrics imjontucker.com/find-bloggers-to-promote-business/

2. Contact Target Bloggers with Offer

– Guest post to their blog

– Offer exclusive promo offer

3. Measure / Improve Over Time

– Traffic from each blogger

– Conversions from traffic

– Effectiveness of your offer


Affiliate Marketing (“FREE”)

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Identifying people who already have access to your target market

and giving them a commission on referred sales can grow your business quickly.

1. Identify Affiliates to Promote You

– Complimentary businesses

– Popular sources of information

2. Provide Commissions for Sales

– Make the offer lucrative

– Utilize an affiliate system

– Consider secondary ways to monetize your customers so affiliates get most of up-front $


Next Steps

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Potential Next Steps Get presentation: www.CompeteOnWeb.com/events

Build your experience with online businesses

– If you know what online business you want to pursue, begin this week with the tools / resources in this presentation. If questions, reach out to me as needed.

– If not

• Start a blog using Weebly.com or WordPress.com

• Read about online business topics and write a summary of what you learned on your blog once per week

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Feel free to contact Jon Tucker anytime with questions at

www.CompeteOnWeb.com

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