Start. Now!

Named after the domino effect - one powerful idea spreads down the line, pushing from person to person.

Visit www.thedominoproject.com for the official line but I say it’s about:

• Creating and sharing ‘Great Work’• Speed• Removing barriers

Creating and sharing ‘Great Work’

Seth Godin Steven PressfieldDerek Sivers Zig Ziglar Dan Zarrella Nancy Duarte Jeff Jarvis Dan Pink

Premal Shah Sir Ken Robinson Danielle LaPorte Steven Johnson

Daymond John Kevin Kelly + more

Speed

• Cutting out the middle man. (In this case the publisher)

• Rapid time to market. (‘Anything You Want’ = 12 weeks)

• Short, pacy books. (Designed to be read in under 1hr)

• Domino Project Street Team. (Rewarding the sneezers)

Domino Project Street Team

‘Do The Work’

Removing Barriers

Our Enemies

• Resistance (i.e. fear, self-doubt, procrastination, distraction, perfectionism)

• Rational thought

• Friends and family

This is War

Resistance’s goal is not to wound or disable. It aims to kill.

When we fight it, we are in a war to the death.

What’s stopping you?

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“Less talk, more action”

“Your business plan is moot. You don’t know what people really want until you start doing it!”

Derek Sivers, ‘Anything You Want’

‘Poke The Box’

Don’t wait to be chosen, pick yourself

PostOffice

@PlanDigitalUK

@PlanDigitalUK

NOEMAILDAY11.11.11

www.facebook.com/NoEmailDay@NoEmailDayHQ

The clock is ticking

Start now. Initiate something

‘Ship’ now, refine later

Embrace ‘Beta-Think’

@ProjectDomino#ignitedomino