start thinking from volume towards end users (by paul poelmans)

4.6 Start thinking from volume towards end-users

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Template presentation Innovation Day 2016 CONFIDENTIAL

Paul PoelmansBusiness Development [email protected]

TRACK 4: HUMAN TOUCH, YOUR TEAM & THE CUSTOMER

START THINKING FROM VOLUME TOWARDS END-USERS


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Paul Poelmans

Business Development Manager TechXferESA Technology Transfer Network – Prime Network Manager


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Is it possible to be agile?

Is it possible to be innovativeby linking to the end-user?

Focus on process industry Chemical / Materials Industry

Focus on your industry !


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Interactive session


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SETTING THE SCENE

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Setting the scene

CharlieFarmer


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Setting the scene

Chemical PlantMaterial Company


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Setting the scene

Products


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WHAT IS THE CHALLENGE?

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Or is it an opportunity?

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Profit is decliningGlobalization, losing control !

Shift to low cost countriesEmerging markets are catching up

Strong technological evolutionsEvolutions in customer trends

towards individual needs,local manufacturing,ecological motivation

Future is unclear,what is the road to follow,

what is the road to guarantee the future?...

Challenges / ProblemsTrends / Opportunities


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LOOKING FOR MORE ADDED VALUE !?

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= looking to ensure our future !?

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How can we generate more added value?What is the role, meaning and value of each player in the value chain?

How can we control better what is happening in the value chain?Is it meaningful to advance/return in the value chain?

Is it meaningful to change the value chain?

Opportunity


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ADDED VALUE

Final selling price of a product/serviceminus all costs of producing and distributing.

the process of increasing the perceived value of the productin the eyes of the consumers (value proposition).

https://en.wikipedia.org/wiki/Value_proposition


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Create Added Value


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Strategic positioning in the value chain


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Business, Service & Product lifecycle


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Innovation will be keyFocus on product/service/business model innovation

Take the leadQuestion each step in the value chain

Question your role and role of each partner in the value chainStart co-operation with your partners in the value chainLook for new partners, business models, go to market

Do you see the un-expected, disruptive invaders in your market?

Use the user, direct or in-direct,as your source of information, as your reference

Can you control this ?What role do you want to take?


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2014 20162015


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2013

?


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HOW TO HANDLE THIS ?

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Click to insert in your organisation

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From a Traditional Approach

we focus on cost optimizationwe know exactly what we have to make

we know exactly how to make it, cheaper, betterwe know the competition

we control the business casewe have all knowledge in-house

Towards an Agile Innovation Approach

Change Your Strategy


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12 PRINCIPLES

Short Cycles, Continue InteractionUnderstand and meet your customers expectations

by early and continue delivery of tangible, valuable and test ready resultsAccept changing specs, it will generate competitive advantage

Work in short cycles: fail fast, learn fast Share the project progress with customers, partners and colleagues

Keep it simple and clear

Small, self-organizing, multidisciplinary teamsAll roles and disciplines (marketing, sales, product management, ICT, operations, etc.)

participate in the process as one teamPeople are motivated, with and due to the support and trust of the organization

Best ideas, designs and specs originate from self-organizing teamsF2F communication is the most efficient and effective method to exchange info

Visualize activities, progress

Continue improvementFocus on personal excellence

Evaluate in team, define and execute improvements

Agile Manifesto, a source of inspiration for an in agile innovation strategy ?


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Integrated innovation process


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Guarantee success

Agile Innovation

Visionary & Strong

Leadership

Culture of growth

Clear Innovation Approach

Organizational Change

Personal skillsEntrepreneurs

Accelerators

Co-creation & open

innovation


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3 TAKEAWAYS

1

2

3


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Paul Poelmans

[email protected]

Thank you !Thank you !Thank you !

QUESTIONS?

Thank you !

mailto:[email protected]


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Innovation Day is an initiative of Masters in Innovation, the umbrella brand of the Verhaert Group which aims to connect, train and accelerate professional innovators.

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