Consumer Insights

Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. Your customers are consulting more sources than ever before making a purchase decision. Why? Because the information is out there. You need to capture this information and capitalize on it. We help you better understand your customers and their increasingly complex consideration process. Web analytics, social media monitoring, search activity, and online surveys all provide valuable data where real decisions can be made. From this data we create insights and these insights speed up product development, cut time to market, help your business keep its competitive edge and uncover real opportunities.

We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service.

It’s  not  a  lack  of  data,  but  a  lack  of  insights  that  prevents  you  from  achieving  your  business  goals.  Did  you  know  more  than  70%  of  CMOs  feel  they  lack  true  insights?�  

 IMB  CMO  Study,  2012  

Sole property of Ciceron, Inc.

Corporate Overview

Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.

Digital Ecosystem

Content may not be altered or reproduced without proper attribution to Ciceron.

BrandContent

Conversation

ConsumerInsights

BusinessObjectives

ExperiencesAdvocacy

Strategy

website

email architecture

branded communities

mobile

SEO / SEM

media

community management

influencer relationships

campaign integration

recognition program

reviews and stories

staff training

competitive positioning

industry positioning

target audiences

audience touchpoints

internal capabilities

key performance indicators

analytics

optimiz

atio

n insights

analytics

optimiz

atio

n insights

Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.

Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs.

Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy.

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The Setting: DATA The purpose of data is only to help you understand what happened.

The Plot: ANALYSIS Preliminary analysis should show you why certain key metrics or data points have deviated from expected results.

Character Development: INSIGHTS Insights extract the meaningful from the mundane. What is the impact on my customers? How is it impacting my business.

Recommendations: THE CONFLICT We can see conflict arise as a result of prioritizing tactics to address the issues identified. Conflicts must be resolved quickly to realize any benefit.

The Theme: KEY TAKEAWAYS Marrying recommendations with insights makes them actionable, and those key takeaways provide the moral of the story.

The Epilogue: OPTIMIZATION Taking action on the insights provided allows you to become a better marketer, a better business and a better storyteller.

The Ending: THE UNKNOWN The ending to your story is unknown. The success of your business will depend on how quickly you can anticipate and react to a constantly changing environment.

Finding the Story

EFFORT

50% You

50% Ciceron

30% You

70% Ciceron

10% You

90% Ciceron

25% You

75% Ciceron

• Understand and/or identify the business problem and potential impact of findings

• Form hypotheses to determine what questions need answering

Define Problem

• Gather existing data and information to identify gaps • Develop the research plan • Execute the plan to gather all data, research, and supporting info

Research

• Summarize findings • Answer research questions • Extract insights from data

Analyze

• Build a business case for opportunities and recommendations Identify Opportunity

The Ciceron Approach

Source: 2013 IBM Global C-suite Sudy

82%  of  CMOs  feel  they  are  underprepared  to  manage  the  data  explosion  and  “lack  true  insights”  

Top Challenges for CMOs Due to impact and underpreparedness

Data Explosion

Social Media Channel Growth

Demographic Shift

Turn Data into Consumer Insights

Source: 2012 IBM CEO Study

Research  shows  that  when  consumer  insights  are  translated  into  action  a  company  is  

84%    more  likely  to  surpass  

revenue  and  proNitability  goals  

38%

40%

43%

44%

49%

50%

Risk Management

Supply Chain

Human Resources

Market/Competitors

Sales

Operations

Customer Insights

CEOs Areas of Investments

73%

Turn Consumer Insights into Profit

Due to the nature of this work, we are unable to share specific client examples. However, below is a list of clients Ciceron has worked with to leverage Consumer Insights to guide their business decisions: •  AgStar •  Andersen Windows •  Capella University •  CSM Bakery Products •  Delta Vacations •  Feeding America •  General Mills •  Hollywood Fashion Secrets •  Jostens •  MakeMusic •  Minnesota Twins •  Radisson Blu Aqua •  Security Life •  Sonus •  Tennant Company

Consumer Insights Clients

Ciceron Consumer Insights Services Include: ü  Measurement, Analysis & Optimization (all channels)

ü  Channel Performance Audits

ü  Competitive & Industry Positioning

ü  Marketing & Consumer Needs

ü  Persona Development & Segmentation

ü  ROI Modeling

ü  Product Development & Innovation

ü  New Business Intelligence & Guidance

ü  Social Conversation & Sentiment Analysis

ü  Social Listening (Brand, Competitors & Industry)

If you have a business problem or question, Ciceron will help you by using consumer insights and research to help you get the answers.

Contact Us Today info@ciceron.com 612.204.1919

Start Turning Data into Actionable Insights